# data[].attributes.body
-Demographic:

for example Saga travel company that aims at a target of customers over 50 years by creating travel packages suitable for them. For example, for their advert they use images of people of that age and offer services that this type of customer is comfortable and likes.

- Geographic: McDonald’s ADS different countries - YouTube

For example, McDonald's uses different advertisements for each country and launches different types of food that are most influenced by the state in which it is launched.

Psychographic- Nike Pro Hijab - YouTube

Nike is a brand that aims at people who love sport, who talk about it. Every advert she creates is targeted to a type of community for example this advert was created for women wearing hijabs.

Behavioural variable-

M&S uses every holiday such as Christmas, Easter etc .., to be able to sell to the customer by showing, both in the shops and on the internet, all the products they can buy and also by making promotions that can influence the customer to buy them.

# data[].attributes.body
1. Nike - Advert showing famous footballer Cristiano Ronaldo switch places with a young footballer. This demographic ad is targeted to young men between the ages of 16-25.

2. Irn-Bru - Advertising their famous Scottish drink. This ad is a geographic advertisement mostly aimed at the Scottish population.

3. Manscaped - psychographic advertisement that is specifically aimed at men, and have segmented their audience working with influencers aiming with men.

Mark MacMillan

# data[].attributes.body
Demographic Segmentation -
Men
Manscaped -
Mancscaped targeted their products towards men's Grooming through male influencers

Geographic Segmentation -
People in Scotland
Irn Bru
Irn Bru target Scottish poeple in their adverts as they make up the vast majority of their sales

Psychographic Segmentation -
People With an active lifestyle/interested in sport
Nike
Nike features famous athletes prominently in their adverts
https://www.adweek.com/agencies/special-olympics-new-york-pays-homage-to-classic-nike-ads-to-show-off-its-athletes-raise-funds/

Behaviour Variable -
Easter Holiday
Cadburys Cream Eggs - Chocolate eggs with cream inside
Adverts featuring references to Easter egg  hunts
https://www.campaignlive.co.uk/article/cadbury-creme-egg-hacks-brands-ads-return-hunting-season/1521905

# data[].attributes.attachment_link.readable_text
The stark black-and-white commercial is shot in slow motion and filled with feats of athletic prowess. The confident voiceover takes no prisoners, with statements like, "Around here, we only talk wins," and "If you know you're destined for greatness, who can stop you?"

# data[].attributes.attachment_link.title
Special Olympics New York Celebrates Its Athletes in New Ad

# data[].attributes.attachment_link.description
The stark black-and-white commercial is shot in slow motion and filled with feats of athletic prowess. The confident voiceover takes no prisoners, with statements like, "Around here, we only talk wins," and "If you know you're destined for greatness, who can stop you?"

# data[].attributes.body
Demographic

https://youtu.be/ZUG9qYTJMsI

Dollar shave club targets their products towards young men.

Their 2012 advert “Our blades are f*****g great” shows how simple and easy it is for men to buy a subscription to ensure they never forget to buy a new razor as well as keep using high quality shaving products.  The advert is straightforward and uses humour in order to draw attention.

Geographic

https://youtu.be/wJZdGqQzAWA

To celebrate Scotland's men's football team competing in their first major tournament since 1998 Irn-Bru used geographical segmentation by introducing a full range of new design cans consisting of slang phrases that Scots most likely used at the first Scotland game on June 14 2021

Psychographic

An example of Psychographic segmentation is the campaign “A That Feeling When” by Gucci. We can see they target towards upper class customers who shop with high end brands and wear high quality clothing/jewellery. In 2015 they posted a “meme” to draw the attention of younger consumers such as millennials. By matching the humour of the younger generation this implements the idea they can relate and connect with their younger audience.

# data[].attributes.body
Demographic
H&M 2016 Campaign- 'She's a lady'
Targets only women
-Uses the song 'she's a lady', in reference to the campaign name.
-Encourages women to be fierce and fearless with fashion choices
-Use women breaking the stereo-type of women being a 'lady' for the Advert
https://www.youtube.com/watch?v=8-RY6fWVrQ0

Geographic
Nike - 'Nothing beats a londoner'
-targeted to the people of london
-Advert uses people from london
-shows athletes running/walking the streets of London
https://www.youtube.com/watch?v=26qmJzTCRG4

Psychographic
Gym Shark campaign - 'build your legacy'
-Active people
-advert used Active people/athletes
-company for active wear
https://www.youtube.com/watch?v=Wt5SlONIRZ0

Behavioral Segmentation
Amazon
-looks at order lists and Consumer buying habits and then advertises similar products to that specific customer.
- Know what is being bought by consumers

# data[].attributes.body
Demographic

H&M – She’s a lady
This is targeting women

In 2016, H&M created a splash on social media with its stereotype-smashing campaign, She’s A Lady. Encouraging women to be fierce and fearless with their fashion choices rather than typically ‘ladylike’, the campaign was designed to break down gender norms and encourage self-expression.

Geographical

IKEA
segmenting based  climate and season

They posted a promotion "suns out? sit out in style" this is an ad of outdoor seating furniture which is clearly aimed at summer time for hot weather.

Psychographic

Nike target people base on their liking to sport and a healthy lifestyle.

Nike also uses psychographic segmentation to target individuals with specific lifestyles and personalities. To use this variable effectively Nike must target individuals who enjoy sports. Whether it is playing, watching or simply talking about sports, these activities shape personalities and lifestyles. Nike’s marketing efforts are targeted at creating a “feeling” that transcends the product.

Behaviour

M&S took heir Colin the caterpillar an used it to make Easter eggs because they know how popular they usually are therefore more people would buy them at Easter.

# data[].attributes.body
Demographic Ad: Bumble - When Dating Met 2020 with Helena Bonham Carter

https://www.youtube.com/watch?v=_sjuNW2kqNg

-        Bumble is a dating site; it is very similar to tinder. This advert is targeting Single people, mostly women.

-        Throughout the advert, people can follow through a woman’s Christmas, and how she tried to find a partner. Because it’s a dating site, of course they want to target their ads to singles. However, I have a feeling their mostly targeting woman. It’s a very woman-based site, so it’s not a surprise if they do that.

Geographic Ad: British Airways - You make us fly

https://www.youtube.com/watch?v=NQIbrvWTPus

-        British Airways is the flag carrier airline of the United Kingdom. This ad is I believe mainly targeting people living in the UK

-        I recognised there are mainly British people in this advert, so that means it is great to target people living in the UK, because people feeling more comfortable at the settings, they familiar with. People that are using British Airways usually living in the UK anyway, so it has more potential to be in the right place at a right time.

Psychographics Ad: Nike – Play New

https://www.youtube.com/watch?v=BUvEEVq4woU

-        Nike is a company that sells sport product. Not just shoes, but also clothes and all kind of things related to sport. In this advert, Nike is mainly targeting people are interested in sports, especially if they new at it.

-        Nike here encourages people, to start a sport, and they do not have to worry about being bad at it at the start. This is an excellent marketing strategy because one, sport is healthy, so encourage people to try out new sports is very beneficial, and secondly, they sales will increase by people need sport clothes and shoes to start.

# data[].attributes.body
Manscaped
Demographic - Manscaped focus their brand on men as there product is based around male grooming, they keep their ads very focused on males by direclty calling out to men in their copy and using a range of tatics to target males insecurities. They also focus their advertising on younger men between the ages of 21-35 as in there ads they tend to use younger looking men and focus on there desires.

Geographic - Manscaped target worldwide however they make their ads specific to the big 5 countries focusing more on the UK and US as they change their style of ads between the Uk and US. Changing their copy and ad structure.

Psychographic - Manscaped have segmented their audience by working with influencers to give discount for specific events such as boxing as they understand that those style events are more male driven as they understand their customers interests.

Behaviour - Mansacaped understand their customers buying habits and they use this to run ads offering bundle deals for their customers offering more than one item in the package but advertising these as "free items" to entice customers.

- Info taking from Manscaped AD libary on Facebook
https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=GB&q=MANSCAPED&sort_data[direction]=desc&sort_data[mode]=relevancy_monthly_grouped&search_type=keyword_unordered&media_type=allVhttps://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=GB&q=MANSCAPED&sort_data[direction]=desc&sort_data[mode]=relevancy_monthly_grouped&search_type=keyword_unordered&media_type=all

# data[].attributes.body
One campaign that targeted a specific demographic was coca colas 2016 #ThatsGold Olympic Games campaign designed to gain the attention of all teenagers of both genders aged 13- to 20  this was one of their biggest campaigns yet, The message Coca Cola was trying to get across was "Everyone can be gold, like everyone can have a Coke" The message meant making sure everyone at home wouldn’t feel left out as not everyone could get a ticket to the games, they achieved this through doing a multi-platform social media effort designed to engage 13- to 20-year olds with content filled with influencers, musicians, and the athletes.
https://www.coca-colacompany.com/press-releases/coke-thats-gold-campaign

One campaign targeted at a specific geographic was the Brexit vote leave campaign designed to gain the attention of all people able to vote who lived within the European Union to vote "leave" this campaign would of been targeted to all genders from the ages of 18 as that was the youngest age you could vote in this election, they achieved this by using slogans such as Leave2016 and people started using it on social media as a hashtag and it rapidly grew.
http://www.voteleavetakecontrol.org/why_vote_leave.html

One campaign targeted at a specific psychographic was headspace they noticed a lot of people were struggling with mental health and didn't want to talk to someone they know or in person so created an app which is an online therapy and have many campaigns such as headspace day, take a step and life isn't always glitter and rainbows and this is targeted for all ages.
https://headspace.org.au/about-us/our-campaigns/

# data[].attributes.attachment_link.readable_text
Take a look through the range of campaigns we've shared with the Australian public to help build mental health literacy for young people, their friends and families, reduce stigma and encourage young people to seek help for mental health issues.

# data[].attributes.attachment_link.description
Take a look through the range of campaigns we've shared with the Australian public to help build mental health literacy for young people, their friends and families, reduce stigma and encourage young people to seek help for mental health issues.

# data[].attributes.body
DEMOGRAPHIC
https://www.youtube.com/watch?v=tlRhEPnF9gQ
Asda's George clothing brand created an advert for children's back to school clothing. the ad targets children aged 5-11 as its primary clothing. it shows young children rapping about going back to school trying to encourage parents to go out and buy their children school uniform.

GEOGRAPHIC
Superdry created an ad promoting their winter barnstormer. they were targeting 16-35 year olds during winter and saw their biggest income was coming from the Republic of Ireland.

PSYCHOGRAPHICS
https://www.youtube.com/watch?v=OvWTQWflbME
Chelsea released an advert promoting their new home kit for this season. the ad was clearly targeting football fans especially Chelsea supporters.

BEHAVIOURAL
https://www.youtube.com/watch?v=FO91fxTZGpg
m&s took their Colin the caterpillar and used it to create Easter eggs as they knew how popular they are meaning it would leas to people buying them.

# data[].attributes.attachment_link.title
Introducing our new 2021/22 Nike Home Kit. Ft Mason Mount, Hakim Ziyech, Werner, Sam Kerr, Harder

# data[].attributes.body
Demographic - OkCupid targets single, younger people with their ad as they typically use abbreviations that are primarily known by younger adults and have used bright obnoxious colours.
https://theblog.okcupid.com/more-images-from-our-dtf-campaign-revealed-121ad0a153fe

Geographic - Coca Cola created a billboard that was temperature-sensitive to a specific hot area and managed to creatively target a specific geographic audience.
https://www.trendhunter.com/trends/cocacola-billboard

Psychographic - Pedigree target their ads towards dog owners. They do this by including cute dogs in their adverts and promoting dog food and dog health in their ads.
https://www.pedigree.com/dog-foods/puppy

Behavioural - Lindtt chocolate sell seasonal chocolates and have released adverts targeting valentines day buyers who will go out and buy chocolates for their loved ones during this time. They target this by making the box pink and festive and including hearts on the packaging
https://www.allrecipes.com/article/lindt-valentines-day-truffles/

# data[].attributes.body
An example of an advert targeting a specific demographic is Holland and Barrett with their "Me.No.Pause". This ad campaign was targeted at women aged 45-60 and it's purpose was to support women through menopause.

An example of an advert targeting a specific geographic audience is Dominos. If you sign up for alerts from dominos, you have to provide your address which means they can send you texts about deals that are only available at your local dominos.

An example of an advert targeting a specific behavioural variable is Amazon. Amazon will suggest products you might like based on what you have looked at or bought in the past.

# data[].attributes.body
Demographic- Gillete use gender when developing products. By using different packaging for men and women to reach the target audience.

Geographical- Coca-Cola have used sign boards in warm countries advertising the temperature and next to it stating "reasons to refresh yourself"

Psyhographic - Apple use this segmentation when designing their products. They have introduced different colours for their products that the consume can pick when buying to suit them.

Behavioural - Netflix use this to deliver customised content to its users. The app monitors customers behaviour to recommend content.

# data[].attributes.body
1)Nike- Nike targeted women in a female empowerment ad during international women's day. we now that this ad targeted women not only because of the day it was released but also because it had women in the ad advertising women's clothing.
2)IRN BRU- Irn Bru ads specifically targets a Scottish audience because its a drink that is popular and made in Scotland. we know that they specifically target a Scottish audience as the language and humour they use in the adverts are Scottish.
3)Mayhew adoption ad- Mayhew is an animal rescue home in London and they released an ad to get people to adopt dogs. the ad showed people having a rough day and then coming home and feeling better because they came home to their dog, giving the image that coming home to a dog can make your day better.
4)Facebook- Facebook is notorious for having personalised ads for the individual that can appear after googling something or watching a YouTube video.

# data[].attributes.body
Demographic

Doves Beaty on your own terms was targeted at women to be who they want to be and know that they are all beautiful in their own unique way.

https://www.youtube.com/watch?v=_XOa7zVqxA4

Geographic

Mcdonalds cater their ads around the world specifically to the location of that country. For example in Japan they use a lot more animation in their ads due to this being a big part of their culture. In Malaysia they focus on family values in their ads.

https://www.youtube.com/watch?v=_d3SXLxzP3E

Behavioural

An example of Behavioural would be Subway when they done their ad on world subway day where you 'buy one get one free'  which would bring more customers into stores.

https://www.youtube.com/watch?v=Y37k8OVV2OI

Psychographic

Starbuck 'it starts with you' For the people who love coffee in the morning and start their day with it and are on the go.

https://www.youtube.com/watch?v=u3ybWiEUaUU

# data[].attributes.attachment_link.title
Dove | Beauty on your own terms #MyBeautyMySay

# data[].attributes.body
Demographic - Bumble - The dating app  came out with their super bowl "The ball is in her court" ad specifically targeted towards women. https://www.youtube.com/watch?v=ZmO6NWSq7lw

Geographic - Nike - Nike launched their "Nothing beats a Londoner" campaign specifically targeted to Londoners although Nike are an American company. The searches for Nike in London rose due to this ad. https://youtu.be/26qmJzTCRG4

Psychographic - Headspace - This meditation app noticed that a lot of the people who would benefit from this were teachers and geared their marketing towards them with discounts and promotions. https://www.headspace.com/educators

Behavioural Variable - Amazon - Amazon know what their consumers buy and analyse their order lists and buying habits in order to target more similar products to them.

# data[].attributes.attachment_link.title
DD_Bumble "The ball is in her court" feat Serena Williams

# data[].attributes.body
Demographic segmentation: Dove reverse selfie campaign.
-Dove target their campaigns towards all women, and showing the importance that all women are beautiful no matter their shape or size.

https://youtu.be/kX8EgHrSPNk
Geographic segmentation: Fosters advert.
Fosters uses the location of a sunny beach in Australia in the majority of their adverts. Giving the target audience more to people on holiday and in the sun enjoying a cold beer in the hot weather.

https://youtu.be/Wt5SlONIRZ0
Psychographic segmentation: Gymshark/ build your legacy.
Gymshark target their campaigns towards people with a more active/gym lifestyle. Shown by the athletes in the campaign and the type of product they are selling

https://youtu.be/YeKUEA7SoHg
Behavioural segmentation: M&S Christmas food ad
Shows the buying on occasion side of the behavioural segmentation as the advert comes out once a year to promote all the special foods and drinks that they have for this certain type of year.

# data[].attributes.attachment_link.title
Reverse Selfie: Social Media's Impact on Girls' Self-Esteem | Dove

# data[].attributes.body
1. Beliani UK - ad promoting discount for UK based students. Ad is demographic and geographic. Targets students, age 18-25 and based in UK.
2. Bought By Many - ad promoting pet insurance. Ad is psychographic. Targets pet owners, those who recently searched for pet insurance, age 18 and over, based in UK.
3. Scottish Glazing - ad offers new windows. Ad is geographical. Targets those who live in Scotland and speak English.

# data[].attributes.attachment_link.title
Blue and Cream Travel  Vacation Plans Photo Collage