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Alexis is an individual with depression, but she may or may not be clinically diagnosed. She feels like a burden to people, lacks motivation and feels hopeless. Alexis wants to share her problem but she wants to remain anonymous, seeks empathy from others and needs someone close to be there for her.

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First Contact - Describe how your persona first learns about the solution.

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First Contact - Describe how your persona first learns about the solution.

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One day, Alexis felt really discouraged and unmotivated. She decides to use her smartphone/laptop to browse her social media as a form of distraction. She was looking through Instagram and her favorite influencer was promoting a website called HEAL.

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Knowledge - Describe how your persona learns about it.

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Knowledge - Describe how your persona learns about it.

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Captivated by the name of the website because it's such a hopeful word and being curious about the website. She reads the short description that her favorite influencer provided about the website and learns that it is a website to help youths with depression.

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Action - Describe how your persona obtains it. 

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Action - Describe how your persona obtains it. 

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Alexis then searches the website on Google and visits the website.

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First Use - Describe how your persona uses it.

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First Use - Describe how your persona uses it.

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While browsing through the contents of the website, she found the "Meet the Team" webpage to be quite captivating and compelling as she is able to interact with volunteered youths for her to anonymously share her problems with. Interested in this function, she decides to register an account for this website, the website explains that they need personal information from the users when registering an account, this is to minimize as much trollers as possible and ensures users that personal information will strictly not be accessed unless an emergency warrants it. With this reassurance, she proceeds to register an account and start chatting with her selected youth.

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Ongoing Use - Describe what your persona remembers about it.  

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Ongoing Use - Describe what your persona remembers about it.  

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After months of using HEAL, Alexis remembers how the friendship between her and the volunteered youth blossomed through this website. She reminisced the first time she stumbled upon this website, feeling hopeless and how HEAL helped her feel better, encouraging her to continue using this website whenever she needs someone to talk to.

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Since then, with the assistance of the friends she met through HEAL, she started her recovery journey, feeling less alone as she now has friends to rely on. She knows that the recovery journey may be long and tough, but now she has someone to rely on.