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I have decided my campaign poster is going to be called ‘What’s Your Next Adventure?’ and will beautiful illustrate a scene or landscape iridescent and somewhat familiar to the stories and tales told in the young adult books people read. I want to take some inspiration from books like J.R.R Tolkien’s The Hobbit and Lord of the Rings trilogy, Phillip Pullman’s His Dark Materials trilogy. These books are fantasy and have such beautiful descriptions of magnificent landscapes, and I want to illustrate something adjacent to that. I want to cause a sense of wonder and imagination they set free when people read their books.

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With the recent world events and a pandemic, I am no longer able to do my initial idea of creating an advert. Since I am stuck at home and limited to what I can produce I came up with the idea of creating a poster for advertising instead. A poster that will be aimed at young readers. I have a few ideas as to what I could do with this, I want to illicit that feeling of adventure and knowledge, that will leave people wanting to know what the poster is about. So I will research some of Penguins best sellers for young adult books as well as some of my YA books.

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Looking at the penguin brief, it gives all the information and directions of how Penguin uses their logo and name within advertisement. This is an important factor to get right, and also interesting enough very specific for whatever I produce. This is something that I hadn’t thought of and is great to know, this aspect is something I wouldn’t of thought of and gives me a new outlook of working a real brief outside of uni. That there is a lot of aspects that are needed to be considered in everything you make.

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To go down my advert rout I wanted to go down a nostalgic route so first I wanted it to heavily involve the history of penguin. So I researched the Original 10, which are the first ten books that were ever published by Penguin. These books were; Aerial by Andre Maurois, A Farewell to Arms by Ernest Hemingway, poets pub by Eric Linklater, Madame Claire by Susan Ertz, The Unpleasantness at the Bellona Club by Dorothy L. Sayers, The Mysterious Affair at Styles by Agatha Christie, Twenty-Five by Beverly Nichols, William by E.H. Young, Gone to Earth by Mary Webb, Carnival by Compton Mackenzie. Some of these books I recognise but others I have never heard of, I like the idea of incorporating it into my advert, just one book, either a well known or a unknown one. As I think both would work well but produce different response. I am going to further research these books and see what I can do.

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I want to create an advert for penguin, so I decided to look at some of the previous penguin winners, and found this one which I though was great. I remember this advert; the Hovis through time advert and creates this was of nostalgia of when I first saw it. That is the type of illicit feeling of nostalgia and reminiscence  is the response I want to make, hope to make when creating an advert. I think this is one of the best ways to advertise and get people involved.

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Today I decided on the D&AD brief I am going to pursue. I chose the Penguin brief as it called to me most I found that I was very interested in what they wanted people to produce. Penguin wanted a new way of getting younger audiences to get into reading, straight away I had an idea so I knew that this was the brief for me. However before I pursue that idea to research penguin first and see if I can get a deeper outlook on what I could produce. I want to research the beginning on Penguin how it came to be and what were some of the original books they published.

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Researching we also found out that coloured acetate is often used for dyslexic readers. We loved the prospect of using coloured acetate so I got some coloured acetate and give them to some friends who are dyslexic and then they tested out all the different colours to find which one works best. We found out that the colour is dependent on each person rather than a single colour used for all. That gave us the idea of having a sheet of coloured acetate per book but only a single sheet of one colour so people are able to take the colour that they find works best for them. And since we want to include a coloured piece of acetate in our book we got the idea of having a pouch in the front of the book accommodating for that sheet of acetate. We then wanted to test out that idiot of cutting out the front cover of the book to show the acetate beneath having some kind of illustration or graphic on the front that will allow people to see the acetate below so it will add to the entire design of the book. This is something we will thoroughly test out to see what works and what doesn’t and what we can add and takeaway to make it work.

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We wanted to be sure with the type that we chose for our book so we wanted to research and test all of the best type faces for dyslexic readers. We found that there was a few fonts that were good but also there was a special font that was made especially for dyslexic readers called Dyslexie. We wanted to test it out first before we Decided to use it so we got some friends who are dyslexic to read from the text using this fund. We found out that they didn’t find the font easier to read but actually more difficult which a bit of a letdown. so we decided that we will not use this font but look at all the other fonts that were recommended to use for dyslexic readers. these fonts were a Arial,  Comic Sans, Verdana, Tahoma, Century Gothic, and Trebuchet. So taking into account with these fonts I edited the layouts the spacing the grades everything that needed to be changed with these funds to make the more easier to read. Then I produce some text for each front and centre and showed them to some of my friends who are dyslexic and I took into account which ones that worked on which ones I didn’t and we came to the conclusion that AtialI edited the layouts the spacing the grades everything that needed to be changed with these funds to make the more easier to read. Then I produced some text for each front and centre and showed them to some of my friends who are dyslexic. I took into account which ones that worked on which ones I didn’t and we came to the conclusion that Arial was the best font to use. Thus deciding that Arial will be the main font used for the book.

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Researching publications and books specifically made for dyslexic readers, has become hard to do, as I haven't really been able to find anything like that. All I have found is a book that was made to look like how people with dyslexia view reading. This was a bit of a let down, however after deep searching I was able to find an important document by the British Dyslexia Association. This information listed all the specifics of when it came to producing anything text wise for dyslexic readers. This was a pivotal moment for us as a group, as we finally had something solid that we could use for the layout of our book. It gave us everything that we were hoping to find out.

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Today as a group we came up with some concepts for book ideas. We came up with 4 solid ideas; a book that was shaped and themed to a square, so the text was square and the images were square as well as the book itself. An abstract book , that has odd pages and block abstract colours and shapes as well as images. A audio book that is pressed onto vinyl, and a book that is catered to dyslexic readers. After much humming and haring breaking down all the aspects of the concepts, what we could do with them and what we couldn't. Could we be able to achieve what we wanted with the given budget and time frame we had it eventually led us to the concept of creating a book catered to dyslexic readers. This will be a fun book to create as it has not been done before in Anthology, and hasn't been done very often in the book world full stop. To get a deeper view of how we can make this the best we can we will now research as much as we can on the subject.

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We got put into our team groups for the anthology project, this was fun as well all got to share our ideas with each other and see what we all wanted to do. It was great to get a new voice on the concept of the book and being able to have someone to discuss what’s good and what isn’t and what we could do with that information. Since i’ve done it before I explained to them every part of the project and what is needed to be done, it was good to see what they thought about certain things from being on the outside looking in, as they spotting interesting little pieces that I didn’t. It was fun being paired up into a group as that will making producing the project that much easier.

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Today we got given the brief for Anthology IV, I’m happy and excited to be getting to do Anthology again, as I have done it the previous year and really enjoyed doing it. The brief is that we have to come up with our own concept and theme for this years book, a fresh new idea that hasn’t been done before. This I am glad, I don’t want to stick within the normal boundaries of book making and I am interested in producing that hasn’t been done before. First I will look at the previous books again and see what they’ve done and how I could make something different.

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Today I got given a new and my final project while at my placement at Studio Moross, this one is very high key and under lock and key. With it being important and won’t be out for another month I was only on a need to know basis for a lot of it. Since I could only know a portion of the information, I used all of it to my advantage. It was interesting and new to see that this often happened in the working world, that I wasn’t the only one working with limited information but actually quite common practice, this was really insightful as to what it would be like working in a practice.

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Today I was given a quick project to do, they wanted me to produce some illustration of characters and scenes for this years Park Life music festival campaign. Something to be used on the vip section of the website. This years theme is post apocalyptic which is super fun so straight away I wanted to research some. And what came to my mind first is what I imagine a vip post apocalyptic party would look like, which would be the people that live in the high society places but ruined over time compared to the rest of the places, like in the movie Snowpiecer, the rest of the world in ruin and the select few living the high life. So I looked at some of my favourite tv and movies for inspiration as to how I could go about this. Looking at these it gave me some inspiration and ideas as to what scenes I wanted to create, which I wanted to go with a crazy concept like cult rituals but in a fancy mansion rather than somewhere else you’d expect.

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First project at Studio Moross and I have been given the task to come up with some ideas for merchandise for a singer, Mae Muller. I didn’t know much about them so first I researched them up, listening to all of her songs, reading lyrics, watching music videos, and scoping out her social media to see what she is about. This helped a lot as it game me a lot of ideas as to where I could go on from this and how I can incorporate her as a whole. I can up with a whole bunch of ideas that would best be suited for her brand.

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Today I found out that I would be doing my work placement at Studio Moross! This is a fantastic opportunity and something I don’t want to waste. In haste of getting there I wanted to have a look at what they are currently doing which will give me a heads up as to what to expect when I get there. Moross studios have recently done a lot of work with musicians creating entire campaigns, album covers, merchandise, and art directed a tour. This is incredibly exciting and something I’m all for I love creating new stuff for music as it is a big love of mine. I hope I get the chance of doing something along those lines.

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Before making my CV for work placement I wanted to research all the aspects of a CV and was needed and wasn't needed for a creative industry CV. After reading the article what I found was the most important aspects of a CV was the type, layout, your personal projects and things you do as well as work wise, also to challenge what a CV is, that it doesn't have to confine within the normal. Now knowing this I want to make a nice illustrated CV that will represent who I am.

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Before I started to dive in with my portfolio I wanted to research some to see what wasn’t and is successful when it comes to designing a portfolio. After some heavy research I’d found that some of the best portfolio is the ones with the fewest words and lets the projects speak for themselves. It is important to include projects your currently working on and anything that you have personally created yourself. That your portfolio is a reflection of you, what you like and what you want to do. I will take all of this into account when producing my portfolio