# data[].attributes.body
give (someone) the authority or power to do something.

"nobody was empowered to sign checks on her behalf"

# data[].attributes.body
excessively.

"she was a jealous and overly possessive woman"

# data[].attributes.body
-They empower their customers to reach them

-They're consistent about this strategy.

-They are responsive on complaints.

-They exceed the customer expectations as they promote themselves.

# data[].attributes.body
Important things to consider

# data[].attributes.body
I think that the lesson we can take from Wendy's is that as they have become overly responsive on Twitter, they empower their customers to reach their complaints via Twitter. And they are recognized by doing an amazing job solving issues and complaints.

# data[].attributes.body
They've become extremely responsive, so they don't let go any user complaint unattended.

# data[].attributes.body
This authenticity has made them over 970k new followers.

# data[].attributes.body
Despite the fact that some actions aren't typical, i believe that they have understood what the public wants, how to effectively reach their customers doing something unique, and successfully asking and serving their customers using a social media.

# data[].attributes.headline
How Wendy's Learned To Stop Worrying And Love Its Twitter Roasts Of McDonald's

# data[].attributes.subject
How Wendy's Learned To Stop Worrying And Love Its Twitter Roasts Of McDonald's