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a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base.
Ex: A luxury bakery that only sells certain products in upscale area.

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the process of organizing and defining the marketing aims of a company and gathering strategies and tactics to achieve them.
Ex: Choosing to either advertise on the radio, social media, through online ads or etc.

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the process of gathering, organizing, and analyzing important market research data.
Ex: The Head of Growth Marketing at your company is planning to run a targeted email campaign to high-profile CMO's in your industry with a goal of hitting a fifty-percent open rate.

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the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan.
Ex: A T-shirt may cost just $5 or $10 to produce. But because there’s some value attached to the style and brand, some companies may charge as much as hundreds or even thousands of dollars for it.

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the ongoing process of identifying and articulating market requirements that define a product's feature set.
Ex:  A small cell phone company developing new, useful features on its cell phones that competitors do not have.

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the entire set of activities, which communicate the product, brand or service to the user.
Ex:  Contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates

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all those personal and impersonal activities involved in finding, securing and developing a demand for a given product or service.
Ex:  Life insurance and timeshare companies