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On each of the entertainment floors, there will be live bands and dj's set up to provide entertainment for each of the guests. Dancing High provides only the best entertainment to ensure the best experience

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Artwork from selected Western

Australian and international

artists are displayed

across the many walls

on each floor of the building

according to the theme of the

room. As one example, the

clubbing floor features neon

paintings to match the vibrant

mood of the party scene and

pastel coloured canvases

displayed in the peaceful areas

and floors of the building.

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For the design and incorporation of the signage around the building I will have to collaborate with Ben and Abbey for any advertising purposes or general themes and colours that have to be incorporated. For the physical creation of the signs will have to sourced from a gallery and shop that specialises in the creation and design of signs. For a simple design/mock up of some signs we can look to designing online, through a website. Other designs and incorporation can be done by myself, Abbey and Ben through the use of Adobe Photoshop and Illustrator.

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Event security will be managed by a privately contracted security company who will be working closely with the city police to ensure the event runs smoothly with no incidents. Violent or antisocial behaviour will not be tolerated.

Band transport will be handled by hand picked professional drivers in specially marked vans with police escorts, as their safety is of paramount importance.

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Transport companies and local businesses will be notified that all goods must be delivered 24 hours before the event is due to start, as road closures may effect their routes and schedules. This will limit traffic congestion around the event and prevent possible accidents with the added pedestrian load on the roads.

Event goers will be encouraged to seek nearby accommodation to keep traffic of the Freeway to a minimum, as having the smallest impact possible on the local transport system will make Dancing High a more desirable event in the future.

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The accessibility of such a large event will determine who is willing or able to attend. It is important that people both attending the event and living in the adjacent areas are able to access the city and all of its infrastructure with ease.

I will be speaking with the City Council and the local government to organise the closure of all roads within one block of the event for all privately owned and commercial vehicles, all but emergency services and band members will be refused entry if not on foot. This will allow for easier crowd control and better access for emergency services.

People travelling internationally will have to make their own travel arrangements, however people travelling domestically will have the option of travelling via the Dancing High aeroplanes from Sydney, Darwin, Hobart, Adelaide, Melbourne, Brisbane and Canberra, or making their own way to the event. For the people of the host state of Western Australia, luxury coach lines will be running from Albany, Kalgoorlie, and bunbury.

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Geography and Anthropology.

Location and logistics.

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For the magnitude and scale of this event, we will need a large, professional quality sound system to bring entertainment and the best quality sound to our audience. For the international DJ's and artists that will be playing at our venue they will need to be able to understand and use the equipment which is why the decks, monitors and tables will have to be universal as well to accommodate for their needs. Everything that the building will require can be hired or bought from Pro Sound and Lighting.

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The lighting for the building will consists of

mainly mood/atmospheric lighting that will be rather dim. The stage lighting will be bright, accompanied with the lazers, heads and scanners, pars, stage washlights and uv black lights. With an unlimited budget all the necessary lighting and props can be sourced from StoreDJ.

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Lighting and Lasers enable you to envelop your audience in the atmosphere you are trying to create for your show, venue, party or club. Store DJ has one of the largest and most comprehensive ranges of Lighting and Lasers in Australia for every form of entertainment venue.

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My role involves choosing lighting, the sound system and signage around the building to incorperate the atmosphere we want to create.

The lighting for the building will include the stage lights; Strobes, Lasers, Heads and Scanners, Pars and stage Washlights.

Sound systems vary for different genres of music, as Dancing High is of multiple different genres the sound system throughout the building will have to be universal

to cater to the different sounds.

The signage around the building will have to be inclusive of the atmosphere or look that we are trying to create. The signage will include male and female toilet signs, the front neon light sign, bar signs, directions to stages/rooms. Some of the signage design will have to coordinated with Ben and Abbey to determine if the signs need to be of a certain appeal to audiences for advertising purposes.

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Dancing High's YouTube channel currently operates at
www.youtube.com/dancinghighrave
Here you will be able find a large amount of digital media
covering and regarding the event, including:
Advertisements
Event Footage
Artist performances
Artist interviews
and
A tour of the tower

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I commit my time towards creating films that attempt to give a
greater understanding to the consumer of our ambitions concerning Dancing High. I also create advertisements that appear on television and the internet to create public interest for our event.

I work to ensure Dancing High has a presence within social media and I conduct interviews with musicians and artists.

Some other less important roles of mine include filming artists perform at the event, documenting the crowds and the events of the night.

My job is pretty easy in the scheme of running a music festival, most of my work entails pointing a camera and making sure it's framed up right and in focus. As a filmmaker, I'm a person who conceives ideas and then hires others to do the hard work required to see it to fruition. It was because of this ability to innovate I was able to come up with the idea of a tower / skyscraper based rave.

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Television and Online Advertising Videos

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Television and Online Advertising Videos

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The first Advertisement run on television and the internet.
Designed to raise questions and draw potential festival goers
to the website where they can find more information and
videos pertaining to different artists who will be performing
at the event.

Interviews with artists will also be found on our YouTube channel
with the musicians in questions talking about their set and
their excitement for this new form of festival/rave.

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First official advertisement for the Dancing High SkyScraper Rave.

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Film, Television and Screen Arts

Film Based Advertisement, Documentation and YouTube Administrator.

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The design process involves research, selecting and sourcing fabrics and detailing, coming up with designs (finding inspiration/ideas, sketching, creating a colour palette) and eventually creating the finished garments and the styling of the garments.  Some of my biggest concerns regarding the clothing are the functionality, the image we want to create and creating looks that are unique to our project. As well as this, I want to make sure that the manufacturing of the clothing is as sustainable and ethical as it can be, such as by - sourcing fabrics that were made involving the efficient use of resources such as electricity and water - making the clothing in safe and regulated environments

The design and use of clothing is integral to this project as what is worn by both staff and performers reflects who we are, what we do and our aesthetic. We want people to be able to identify or recognise our style and logo.

My job also involves collaborating with Hannah to liaise with the performers, with the graphic designers and advertisers to ensure we're using the same logos and other elements (like colour, typography) and with Brodie to figure out the logistics of how much merchandise to produce and what staff we have to make uniforms for.

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I am the fashion designer of this project and my role is to facilitate and oversee the entire design process of the clothing that will be worn during the music festival - uniforms for the staff, the merchandise available for purchase by punters and outfits for performers

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Fashion and Anthropology/Sociology

Fashion/Clothing Designer

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Before I can book any acts for the festival I will need to find out who is the most popular and who people want to see the most. While I will be using more traditional ways of finding out which musicians and bands are popular, such as record sales, previous concert sales and radio play time, I will also be working with Abbey and Benjamin who are on our online advertising team to implement a social media campaign that will allow people to vote for who they would like to see most. I will need to be in contact with them throughout the campaign to stay informed about who people have voted for.

While my role has a strong emphasis on international musicians it should also be noted that similar social media campaigns and searches for musicians will also happen within Perth and Australia's music scene.

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Research: Booking International Bands and Musicians

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Research: Booking International Bands and Musicians

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For my research on the role of a booking agent and how to secure international acts for the festival I approached a number of people I know in bands that have experience organizing their own shows, being approached by booking agents and playing international festivals. Initially I was concerned about how I would be able to use my international relations skills for this festival but from what I understand from my research it seems that diplomacy and negotiating skills will play an important part.

I’ll have to contact either bands or their managers to determine not only if they want to play the festival but also many other factors. I’ll need to find out about appearance fees, accommodation requirements, catering needs, if they will be buying their plan tickets or ifwe are etc. Then I will need to tackle the negotiable fees, these fees may include but are not limited to how much the bands or artist will get per ticket and what percentage the festival will keep from merchandise sales.

I was also advised that it would be best to do the bookings through the Dancing High website and social media accounts, once contact is made business will be continued either over the phone of via email using bookings@dancinghigh.com.au.

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I will be contributing to Dancing High by using my international relations skills to book musicians from around the world for the festival. I’ll be using diplomacy and negotiation techniques to contact musicians or their managers to determine if they can and are willing to play the festival, to negotiate fees where ever possible and to address and meet any potential requirements and needs. I will also be combining my knowledge from anthropology and international relations to make sure all business transactions and interactions follow appropriate cultural traditions and
During and after the booking process I will need to be in constant contact with my team. I will need to inform them about which musicians have been booked or if there are any changes to the line-up so they can update their designs, advertisements, information etc. as needed. I will also need to make sure our anthropologist is aware of any culturally specific needs that need to be met, as well as advising Brodie if any of the bands or musicians have requested specific transport arrangements and to help make arrangements to the artists are able to talk with Glen in regards to lighting and sound.

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Due to the popularity of social media, we're presented with new ways to get out ideas and content. Effective use of social media by companies can be seen in examples such as Nike's Instagram page, where a set of photos all contain the same aesthetic and theme.

https://instagram.com/nike/

This idea of advertisements that all share the same aesthetic could be used throughout different platforms such as Facebook, Twitter and Instagram. Seeing common images with a common theme could lead to more interest. A mockup example can be seen below.

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A modern website should also be designed to scale to many different sizes. I’ve mocked up two different variations of the site for two of the most popular platforms - mobile phones and tablets.

A modern website should also be designed to scale to many different sizes. I’ve mocked up two different variations of the site for two of the most popular platforms - mobile phones and tablets. A good website shouldn’t just scale everything down, so repositioning and resizing has been thought about in order to increase legibility and engagement with the viewer. In the tablet version, the background has become hidden and the width of each line of text has been reduced to increase readability. With phones, space is at a premium so the social icons have been moved to a drop-down bar at the top, while the text now reaches to the sides of the screen.

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Using the research done and my design skills, I created a mock website through Photoshop. Before creating the website, I thought about the basic layout and main objects. Emphasis should be placed on a main visual object to attract attention, a top bar with links to each page will be included, and a separate bar for social media links should also be incorporated because of the large amounts of users on each social network.

For the HTML address, it’s important to chose an address that’s easy to type and easy to remember. The website will use the address www.dancinghigh.com.au as it hasn’t be taken and reflects our project title.

It's important for the visuals of a website to convey what the website is actually about, because of this I photographed a photo of the Perth CBD during the night for the background. Care has also been placed in the typography of the text. Computers come in many variations (laptops, desktops, etc) and their screens have various resolutions. Because of this, I’ve chosen to use the font Montserrat for the body text as it appears sharp and clear on many different resolutions. Large spacing has also been used to prevent viewers from being overwhelmed.

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To begin research for my website, I had a look at other music festival websites such as http://www.soundwavefestival.com/, http://www.tomorrowworld.com/on-sale/, and http://www.gtm.net.au/oak-home.html. A common trend among all these is a splash page with a main focus point. They’re all fairly simple, with links to their performance lineup, ticket sales, business enquiries, an about page, and some others depending on the website. These links will be something that I’ll be incorporating into my website.

Simplicity is something that my research has led me to focus on, as I want the main page to be clear in directing viewers to the content that matters, such as information on the event and ticket sales. Because of this, I’ve also looked into design elements and principles that apply to web design. This includes the principle of visual hierarchy, which involves the use of colours, size, and placement to direct the audience's eyes from the most important objects to the less important ones. A simple but important design element that I’ve researched is colour - different colours convey different connotations, and the use of different colours in different proportions can also create meaning.

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For large scale projects like these, where large amounts of investment is being spent throughout all aspects of the event such the venue, advertising, staff, DJs, advertising and others. Because of this, it’s important to specify a target audience in which we can maximize attendance.

Music festivals are well known for attracting a relatively younger crowd, from 18 onwards, as they prefer the loud, energetic music and social environment of music festivals and raves. Of this age range, the demographic mainly consists of middle class people of both genders.

During some group discussion, we discussed a concept in which each floor would contain a different genre. For example, one floor may feature Techno, while another may feature Dubstep etc. Because of this variety, we don’t have to specify the music preferences of the target audience as we’re catering to all preferences.

Our target audience has also been shown to highly value social media. Social media has become a growing part of everyday life for many individuals, and this has been taken advantage of by many companies. Facebook, Instagram, and Twitter are all well known for user content and interaction, however they’re also effective places for companies to also distribute content and advertise.

Research conclusion: Due to the relatively young target audience and their involvement with technology, I’ve decided to take a minimal and modern approach to the design of the website. It will also be important to cater to many form factors such as phones and tablets which are popular with the target audience. Simple and clear language will be used to communicate effectively with all ages, but thought will also be placed into not coming off as patronising.

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I'll be focusing on the website, and online advertising for our project. I'll mainly be collaborating with Abbey, as she'll be covering the print side of our advertising.

What my contribution specifically entails is the design of the logo (in cooperation with Abbey), as well as the desktop website, mobile website, and online advertising on other platforms. I'll be using my graphic design skills in an attempt to create designs that bring our audience towards our event. This means brief research of our target audience, website creation, and online advertising.

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Course: International Relations and anthropology

Group Role: Book international bands for Dancing High

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When we were asked as a group to decide what we wanted to do for our Community Art Project we found that we were all drawn to the idea have having a music festival. We all like the idea of a music festival as it was a non-discriminatory, culturally friendly environment that allowed us to use music as a way of connecting with each other.

We decided that our music festival 'Dancing High' would be a 24 hour non-stop music rave that will be based in a sky-scraper which has been completely blacked out. The idea is to not know whether it is day or night so time can not dictate when you can start and stop having fun connecting to the music and to those around you.

Our sky-scraper will have 10 stories; 2 of which are dedicated to restroom/showers, 1 kitchen floor, 1 medical floor, 2 sleeping/lounging floors and 4 music floors.

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The main focus of Tess Gabrielle Hill photography is to capture the life of the party and to allow guests to re-live the night whilst looking through the images on the online website below

On the online website there is the option to purchase any image.

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Print marketing is important when trying to grab somebody's attention. We all love receive something in the mail and be able to physically hold it in your hands and examine its contents.

Print marketing is the only media that produces a one-time carbon footprint. Although it is may initially be considered not 'green' but once printed the advertisement doesn't require anymore carbon energy where as other medias may require more carbon energy in order to view and re-view the advertisement.

Being able to combine a consistent design and promotion through print and web media is the strongest way to campaign our event Dancing High. It has the ability to target those who prefer physical copies and also to those who prefer digital copies.

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Why is Print Design and Advertisement important?

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Why is Print Design and Advertisement important?

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The design and advertisement of Dancing High is important in promoting the event and specifying what the event is about and who the target audience is. It is the combination of visual communication and problem-solving using the combination of line, space, colour and shape. I have found a good website that covers the top 10 things that is needed when designing the logos, tickets, posters and banners

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Our digital agency uses multiple strategic approaches to help solve complex business growth problems, and position brands.

Our marketing experts and consultants are well-versed in marketing strategies that include search engine optimization, paid search marketing and management, and content strategy, as well as creating beautiful websites that users want to engage with and Google wants to rank.

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Linchpin SEO: The Online Marketing & Design Agency Brands Love

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Our digital agency uses multiple strategic approaches to help solve complex business growth problems, and position brands. Our marketing experts and consultants are well-versed in marketing strategies that include search engine optimization, paid search marketing and management, and content strategy, as well as creating beautiful websites that users want to engage with and Google wants to rank.

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It is important to be able to have suitable tickets for the event. As our event is based around a music festival we need to have a suitable ticketing system to determine who has paid and who hasn't. I have attached a ticket design and production website that is able to produce a ticket similar to the one we would provide. We would list the ticket holders full name and date of birth as it is a 18 + event. Photo ID will be required upon entry

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Create your own event tickets with TicketPrinting.com's Design Your Own tool. One business day processing on most orders and unbeatable prices.

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In charge of photography, entertainment and artwork displayed in the building.

This watermark (label) for the photo was created to allow people to find their photos captured from each floor and to be found on the online website. It allows for easy access and recognition of the location of the photos from the name label on each photograph that specifies which photographer from the precise location. A logo is important for the images to be retrieved and to be shared via social media which acts as advertisement for the label and in turn expands business growth. The images displayed on the self-titled website can be also be viewed from the site and be purchased by the consumer.

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Photography and Illustration

Art and Design

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I'm going to collaborating with Ben in the design and advertisement of Dancing High but focusing on the print versions.

I will be looking at the design of logos, posters, stickers, ticket designs and banners using the skills provided and learnt through my major. The combination of photography (provided by our photographer Tess Hill), graphic design and illustration enables us to use the principles of design to create an audience capturing and interest holding print advertisement.

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Course: Creative Advertising & Graphic Design

Student ID: 18335046

Contribution: Web design & online advertising

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My role in the event will be ensuring all band members and festival goers get to the event hassle free. The three focus areas for me will be accessibility, congestion and security.

The Dancing High Urban Music Festival will be held within a suitable building along St Georges Terrace Perth, Western Australia. Perth is the ideal location as it is a remote capital city with a relatively small population, and it has adequate infrastructure in place for an urban music festival. All public transport to and from the event will be free, including a constant flow of buses from the airport to the inner city. The whole public transport system will be paid for within the event’s budget, allowing for care free travel throughout Perth for its duration.

All nearby bars and restaurants will be asked to keep themselves open throughout the 24hr period of the event, and hotels contacted in advance to prepare for huge numbers.

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Digital Design.Lighting/Sound System/Signage

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Graphic Design & Creative Advertising and Photography & Illustration

Print Design and Advertisement