# data[].attributes.body
Apple devices such as the Mac allow for system service automation via the Automator feature. An example is when selected text on the Mail service on Mac, automatically gets formatted as an email gets sent to the desired recipient upon entering their details.

# data[].attributes.body
Making sales force more productive by making their CRM system automated to allow for auto-emails to be sent to the customers regarding new product releases, software updates or license agreements. If it was not automated, each sales department would have to do the effort to device the communications to be sent out to the various customers step by step.

# data[].attributes.body
Apple makes sure about its customers privacy and data. By September 2021, they developed the email privacy protection feature for their customers by means of which marketing companies cannot use platforms such as sugar market to view when the Apple user has opened an email sent by them. Apple will automatically open all emails in pixel form such that marketing company will see all emails to Apple users to be ‘opened’ when they might or might not have been opened by the user. This email privacy feature can be enabled by the Apple users as per their preference.

# data[].attributes.body
If customers have not used it since long time, the brand can send them offers to tempt them to use the app/service. In the case of Apple, they always make sure to release their models in a manner that they benefit their customers in some or the other manner. For example: iPhone models are released as iPhone 12, iPhone 12 mini, iPhone 12 pro, iPhone 12 pro max, which all similar but unique features to match the exact needs of different consumers in their customer base. When Apple users have switched their devices, they have the Apple id by means of which they can regain all their previous data.

# data[].attributes.body
Customers of Apple want to always look forward to the new products even if they will not purchase them is because of the way Apple tries to brand itself and its strategy. This is also because the brand looks for ways to retain the existent customer base by always having regular updates to its technology even in the older models of their products. This is to build that value factor for the customer which makes customers fans of the brand. They look forward to staying with the brand, regardless it is using their same models or upgrading to the newer versions.

# data[].attributes.body
Apple becomes its own source of referral as the brand portraits the status that everyone wants to show off. This process has become even more automated with the use of digital technology by people posting stories and status on social media displaying their Apple products which becomes a source of word of mouth for the other potential customers.

# data[].attributes.body
Apple maintains a long-term relationship with its customers via the way they create an experience of selling their product rather than just persuading the customer to make the purchase. Apple makes their employees train hard to value the customer and their priorities over the product’s features.

# data[].attributes.body
Apple is one of the most wonderful brands in the market that knows exactly how to make the customers happy and keep its brand image high. They have the simple, yet unique Apple logo which is their brand name. They believe in CRM and take every step of effort to make sure that their customers are always kept at the fore-front of all their company's efforts. They believe in innovation and adding value to the customers lives.