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After spending Labor Day weekend at home writing code on his personal computer, eBay founder Pierre Omidyar launches AuctionWeb, a site "dedicated to bringing together buyers and sellers in an honest and open marketplace."

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Jeff Bezos founded Amazon from his garage in Bellevue, Washington, on July 5, 1994. It started as an online marketplace for books but expanded to sell electronics, software, video games, apparel, furniture, food, toys, and jewelry. Amazon.com, was first incorporated by Jeff Bezos in July of 2005. At the time, he was a Wall Street hedge fund executive.

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Amazon started out selling books online. This was groundbreaking for the time and very few companies were providing the level of convenience that Amazon.com had to offer.

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El Mercado Libre was founded in 1999 by Argentine businessman Marcos Galperín. The company's business plan was written while Galperín was working towards an MBA at Stanford University's business school. At that time, he began to assemble a team of professionals to put the web into practice. In the same year, the platform expanded into three other countries in addition to Argentina: Uruguay, Mexico and Brazil. In 2000, four more countries were incorporated into the Free Market in Latin America: Ecuador, Chile, Venezuela and Colombia and more recently Peru.

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Users can sell and buy both new and used products at a fixed or variable price, plus private services are offered. MercadoLibre also has a service called MercadoPago, a platform for charging buyers and payments and payments to sellers. Its headquarters are in Buenos Aires, Argentina.

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Even in that year, the Mercado Libre received more than US $ 46 million in investment from various financial groups, in addition to the almost US $ 8 million reached in 1999, in two financing negotiations. The year 2000 was also marked by the bursting of the Internet bubble (read more about this later), but the Free Market managed to survive the difficult period for the Internet.

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In October 2001, they entered into an exclusive strategic agreement with eBay whereby eBay became the largest shareholder in the company and both became partners for the entire continent. Two years later, the Mercado Pago emerged, a secure payment tool for the use of both individuals and legal entities. Mercado Pago is also one of the main competitors of PayPal.

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In 2007, the company opened capital on Nasdaq, the US stock market, mainly dedicated to technology companies. This allowed the investment of interested parties in obtaining shares of the Free Market.

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It was from the start meant to be a marketplace for the sale of goods and services for individuals. They quickly shed the image of only auctioning collectibles and moved into an array of upscale markets where the average sale price (ASP) is higher. ASP is a key metric in determining eBay's transaction fees, so increasing the ASP became an important item.

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Within 30 days, Amazon generated $20,000 per week in sales.

In just a few months, Amazon had customers in every U.S. state plus 45 countries.

By the end of the year, Bezos employed 250 employees.

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After following Bezos' initial business plan, the company expanded into selling computer games and music in 1998. At about the same time, Amazon also expanded its services internationally by purchasing other online bookstores in the UK and Germany.

By the turn of the Millenium, Amazon had further expanded into selling consumer electronics, video games, software, home-improvement items, toys, games, and much more.

By the mid-2000s, Amazon had launched its Amazon Web Services (AWS). This innovation fitted well with Bezos' initial ambition to make Amazon a tech company rather than an online retailer exclusively.

By 2006, Amazon expanded its AWS portfolio with its Elastic Compute Cloud (EC2). This was followed up by their Simple Storage Service (S3) soon after.

The company's expansion into digital services like EC2 and S3 would boost the company's revenues significantly. Today, they remain the bulk of the income for Amazon Web Services.

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2007 saw the unveiling of the first Kindle e-readers. These relatively low-cost handheld tablets would invigorate the e-book market, and by 2012 the Kindle would constitute around 50% of all Android-operated tablet sales.

The Kindle's success led to Amazon entering the e-book publishing market in 2011 with its Amazon Publishing service. That same year Amazon announced that e-book sales on its site were outselling traditional printed books.

Since then Amazon has continued to expand into many other services. These include shipping fresh produce, drone delivery, and many more innovations.

Amazon has even recently begun operations at their very own airport.

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In 2003, the company expanded into the financial segment, with the creation of Mercado Pago. Born as a tool to manage transactions within the site, it expanded as a platform to operate digital payments and then towards physical commerce, with elements such as mpos and QR codes. Today, it manages a network of 700,000 affiliated shops.

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By 2006, they decided to end their alliance with Ebay, and it was at that time that they began to see profits. "The initial seven years we had lost, but from then on everything went up."

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By switching to a business internet account, Omidyar’s monthly internet bill rose from $30 to $250, which led him to start charging eBay users to conduct transactions on the site. Users happily paid up and eBay grew even larger, causing Omidyar to hire his first employee, Chris Agarpao, to process checks,.

In early 1996, eBay had grown to become a million dollar business and its first president, Jeffrey Skoll was brought aboard to steer the e-commerce company to higher growth. EBay soon branched out, selling plane tickets via a third-party licensing deal. By 1997, eBay had crested two million auction transactions.

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With more and more managers coming from high-profile companies like Disney  (DIS) - Get Report and PepsiCo (PEP) - Get Report, eBay was able to shed its “collectibles” reputation and become the primary online site for people to buy and sell pretty much anything, including high-end commercial products from companies like General Motors (GM) - Get Report, Sun and Disney, building the company brand and giving it cache in the process.

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EBay also spent the decade honing its simple, yet highly effective, business model – bringing buyers and sellers together in one online platform and charging a fee for any transactions completed. Sellers could register to participate on the site and, in a matter of minutes begin selling goods and wares online.

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https://www.ebayinc.com/company/our-history/
https://interestingengineering.com/a-very-brief-history-of-amazon-the-everything-store
https://en.wikipedia.org/wiki/Amazon_(company)
https://destinonegocio.com/mx/casos-de-exito-mx/mercado-libre-lidera-las-operaciones-de-comercio-electronico-en-america-latina/#:~:text=El%20Mercado%20Libre%20fue%20fundado,de%20la%20Universidad%20de%20Stanford.
https://www.cs.brandeis.edu/~magnus/ief248a/eBay/history.html
https://www.capitalism.com/history-of-amazon/
https://es.wikipedia.org/wiki/MercadoLibre#Origen_y_expansi%C3%B3n
https://www.thestreet.com/markets/history-of-ebay#:~:text=In%20early%201996%2C%20eBay%20had,crested%20two%20million%20auction%20transactions.
https://www.thebalancesmb.com/how-powersellers-perform-so-well-on-ebay-1140437#:~:text=PowerSellers%20are%20eBay%20sellers%20that,maintain%20reasonable%20customer%20service%20standards.&text=%243%2C000%20in%20U.S.%20sales%20volume,feedback%2098%25%20positive%20or%20better
https://www.sellerapp.com/blog/amazon-power-seller/
https://blog.kolau.com/es/5-estrategias-ganadoras-sobre-como-vender-en-mercado-libre/

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PowerSellers are eBay sellers that have maintained high sales volume for a nominal period of time while managing to also maintain reasonable customer service standards. ... $3,000 in U.S. sales volume over the past 12 months, and. 100 transactions over the past 12 months with feedback 98% positive or better.

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Staying updated with current trends and techniques, using the industry-relevant tools, and honing your skills is a continuous process on Amazon.

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Tip #1 Have a clear vision
Tip #2 Narrow your niche
Tip #3 Develop a unique brand identity
Tip #4 Amazon Analytics
Tip #5 Outsource when needed
Tip #6 Calculate costs and profit margins
Tip #7 Multichannel selling
Tip #8 – Pay to Play
Tip #9 – Target Page 1 and First Few Positions
Tip #10 Learn Consistently

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1. Be careful with text
2. Get a good position in the search engine
3. Use good quality images
4. Take advantage of "free" shipping
5. Take care of your reputation in Mercado Libre