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30 seconds video
1. Start and end with the two round dots on the logo.
2. SDM logo should light up before the ending dot appear.
3. Include sound design (Note that the audio might not be played all the time on-site)
4. You may use MG SP1 projects and build up from there
5. Reference SDM brand guide when deigning your visual

Aspect Ratio: 16:9
Resolution: Full HD (1920 x 1080)
Projection Mapping software: Madmapper

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Transformation > Future > Revelation

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To bring the SDM logo to life with animated forms, transforming it into a dynamic
construction. The projections should be meticulously mapped to fit the logo and sound
design should be included to complement the piece.

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- change
- different
- evolving

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- a promise
- Memories
- Time
- Anticipate
- Hope
- Growth

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- conclusion
- to reveal
- ending
- declaration

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- colours
- mg20 grp 3

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10 June Launch Day
02 June Deadline for submissions/Onsite Setup
26 May Onsite Presentation to Director/ Shortlist of group work
19 May Site test for projection mapping
12 May Experimentation + Project Development
5 May Experimentation + Project Development
28 Apr Exploration

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- trippy (transition to future/revelation)
- change of colours (transition to future/revelation)
- repetition

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https://pin.it/3Jx8tzM

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- kaleidoscope (playing with memories)
- Distortions
- happy colours
- flashback

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3D Projection Mapping on a life-size sculpture

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vitreous | robert seidel | experimental film 2015

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Film: Robert Seidel _ www.robertseidel.com
Music: Nikolai von Sallwitz _ www.vonsallwitz.com

2016 Visual Music Award - Frankfurt, DE
2016 Honorary Mention - Punto y Raya Festival - ZKM, Karlsruhe, DE
2015 Vimeo Staff Pick 

The nine virtual sculptures underlying vitreous resulted from experimental setups by Robert Seidel for generating three-dimensional clusters of fibrous refractions, as well as the gravitational lensing of different volumetric and chromatic densities. Singular elements gravitate towards each other, accumulating in a gigantic sculptural system, where each entity exists with its own visual axis and vanishing point. The impalpable luminous formations create prismatic interactions between the ridges and plateaux of the main colours floating in front of the infinite violet background. 

The multilayered, continuously expanding and decaying system is driven by semi-chaotic processes with localized impulses and their speculative chain reactions. In the spectrum of these possible movements, each singular sculpture becomes an integral component of the whole pictorial force-field. In its asymmetrical orchestration and multitude of spatial-temporal interactions, the abstract-organic images are close in appearance to the concepts of “moving paintings” and “living sculptures” Seidel develops for more than a decade now.

Originally vitreous was conceived as a media façade artwork of 80 × 24 × 14 Meters (Target City Lights, Minneapolis, USA, 2012). It later developed in a large-scale projection of 4 × 14 Meters (German Filmmuseum, Frankfurt, Germany, 2015). The short film released in December 2015 features a music score exclusively composed by Nikolai von Sallwitz.

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VANS Video Mapping Projection on 3D Surface / Intro

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https://www.instagram.com/oelhan.tv/

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Music tempo increase

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Trippy Kaleidoscopic Effect - After Effects Tutorial (CC Kaleida)

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group 3 liquid scene

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Maybe starts with lesser colours

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Baratayudha V.3.0 - Video Mapping Project by MöDAR (2017)

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Group 1
Group 3
Group 11

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The Castle by ANBR | Royalty Free Music Track - Artlist.io

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The Castle by Still Life - Classical Dramatic Love, Mood: Uplifting, Epic, Exciting, Love, Hopeful, Serious, Dramatic, Powerful. Instruments: Piano, Acoustic Drums, Strings, Wind Instruments, Orchestra, Brass . Genre: Cinematic, Classical. Royalty free music.

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https://artlist.io/song/49061/turn-up

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Turn Up by Monako | Royalty Free Music Track - Artlist.io

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Clarity by Ian Post | Royalty Free Music Track - Artlist.io

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Clarity by Eternity - Breathtaking Orchestral Cinematics, Mood: Love, Serious, Dramatic, Sad, Uplifting, Peaceful, Hopeful. Instruments: Piano, Strings, Percussion, Orchestra, Backing Vocals . Genre: Cinematic, Classical, Ambient. Royalty free music.

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Go Time by Oliver Michael | Royalty Free Music Track - Artlist.io

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Go Time by Citadel - Inspiriting Electronic Album, Mood: Serious, Tense, Uplifting, Powerful, Carefree, Angry, Hopeful, Dramatic, Epic. Instruments: Synth, Electronic Drums, Claps & Snaps, Keys . Genre: Ambient, Electronic, Cinematic, Hip Hop. Royalty free music.

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Daydream by Ian Locke | Royalty Free Music Track - Artlist.io

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Daydream by Daydream - Cinematic Beauty and Emotion, Mood: Peaceful, Uplifting, Carefree, Love, Serious, Hopeful. Instruments: Piano, Strings, Keys, Orchestra . Genre: Cinematic, Indie, Ambient. Royalty free music.

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- not trippy but a kaleidoscope of colours
- play with the orange dots
- maybe use the kaleidoscope effect to introduce the dots.
- find new audio/edit the audio
- play around with the background more
- Graphics can be cropped, edited from the clips
- How do you show the transition between for each theme
- Play around with each letters or word by word, instead of clamping the whole frame

- The narrative, whats the reason for that
- Think about how it starts and ends (the dots)
- Use key ideas, dont show storyline, dont need to be complex
- Show more visiuals and effect.

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Kaleidoscopes and other hypnotic patterns are a major creative trend across digital and print formats. Learn how to create your own one-of-a-kind kaleidoscope illusion with the help of Illustrator's essential tools.

When you think of a kaleidoscope, you often recall the fun times you've had toying around with that infamous tube of mirrors and colored glass. Not only was it completely mesmerizing, but it also produced stunning effects and patterns.

A rising trend for 2019, Hypnotic, points to an increased use of repetitive patterns across the design industry. These kaleidoscope-inspired patterns appear across interior design elements, commercials, and festival identities.
Image via Foxys Forest Manufacture.
The beauty of repetitive design is that they can take on any form, ranging from poly-inspired shapes to whimsical photography and patterns. You can keep your pattern exquisitely detailed or minimal. The options are truly endless.

Read on to discover how to create your own hypnotizing pattern in Adobe Illustrator.

Step 1: Set Up Guides

A kaleidoscope it typically designed within a specific shape, then repeated to create that infamous kaleidoscope illusion. But, before we get to designing that pattern, we need to set up a foundation for the design. The best way to approach the kaleidoscope pattern is to use a polygon as the base.

Once you've opened up the Adobe Illustrator program, head over to the button where the Rectangle Tool typically lies. Hold down that button, then select Polygon Tool. With this tool activated, click on the artboard to bring up a polygon menu. From here, you can enter in specific values for the radius and number of sides for your shape. To keep it simple, I stuck with a radius of 200 px and 6 sides. Hit OK to return back to the artboard.

Bring up the Pen Tool (P) to draw a straight line horizontally while holding down Shift key to constrain the angle. This ensures that your path is perfectly straight, which is crucial for setting up your kaleidoscope pattern.

Duplicate the line by holding down the Option key and dragging across, then open up the Transform Tool (Window > Transform) and enter in 60 degrees (or 360 divided by the shape's number of sides) in the angle box. Hit Enter to rotate the line 60 degrees.

Activate the Selection Tool (V) and move the line to cut right through the neighboring anchor point. Utilize the Align palette and select both the shape and the line path and align to Key Object to center each point perfectly. Do this as needed to ensure that the line fits perfectly across the polygon's anchor points, as seen above.

Duplicate the line once again and enter in 120 degrees in the Transform menu to rotate the path to fit within the remaining anchor points. Select the line paths and group them together with Command + G.

Duplicate the guides with Option drag, then rotate 30 degrees within the Transform menu and align to fit the hexagon. This step is optional, but is recommended to ensure symmetry when designing the kaleidoscope outlines later.

Head over to View > Guides > Make Guides or hit Command + 5. The line paths will resort to a thin guide to help plan out your pattern. Zoom in with Command + and double check that all guides are perfectly lined up and center. Uneven guides will affect your kaleidoscope pattern and prevent all patterns from lining up.

Step 2: Create Kaleidoscope Design

Now, it's time for the fun part: designing the kaleidoscope pattern. We'll build this out using Illustrator's handy Shapes and Pen Tools.

With the Pen Tool (P), draw out geometric and organic shapes within the sectioned out polygon. If you need some design inspiration, check out Shutterstock's endless library of kaleidoscope patterns.

Bring down guides from the Ruler (Command + R) as needed to ensure symmetry in your shapes. Experiment with different polygons and curves to create a visually interesting kaleidoscope. It's crucial that your shapes line up with one another to prevent any gaps in your pattern.

Select individual shapes with the Selection Tool (V) and use the Color or Swatches palette to inject color into your shapes. To give off a bright neon vibe, I decided to choose this Venetian Windows palette from these 25 neon color palettes. Play around with various color options until you arrive at a combination that works well for your kaleidoscope pattern.

Step 3: Build Kaleidoscope

Now that we've got the foundation of your kaleidoscope pattern finalized, it's time to piece it all together. Select all components of your pattern and group them together with Command + G. Head on up to Object > Transform > Rotate at the top of the program to bring up the Rotate menu. Type in 60 degrees in the Angle box, or the value you used earlier in the tutorial. Hit Copy to duplicate the rotated pattern.

Rinse and repeat the steps above until you've pieced together half of your kaleidoscope pattern. Group together the first half of your pattern with Command + G, then head back up to the Rotate menu. Instead of entering 60 degrees, type in 180 degrees and hit Copy. Place your duplicated pattern snugly into the polygon and make sure all elements line up perfectly. Any misalignment will produce gaps in your pattern.

Group all components of the pattern, then delete the polygon framework you set up earlier in the tutorial. Duplicate the kaleidoscope pattern and place it along an adjacent edge. Rinse and repeat until you've produce a seamless kaleidoscope, like the one below. Take your time when lining up each component, since keeping your pattern continuous is the key to an impressive kaleidoscope.

Interested in more ways to make the most out of Illustrator's tools and effects? Check out these essential articles:

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Make a Kaleidoscope Pattern with Illustrator in Three Simple Steps

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When you think of a kaleidoscope, you often recall the fun times you've had toying around with that infamous tube of mirrors and colored glass. Not only was it completely mesmerizing, but it also produced stunning effects and patterns. A rising trend for 2019, Hypnotic, points to an increased use of repetitive patterns across the design industry.

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Transformation
- Letters slowly flickers then whole word shuts off (neon effect)
- Orange dots stay lit, starts to race along strokes of the letters.
- Speed increases
- Clips are mostly in the background.
- try not to highlight the logo yet.

Future
- maybe the edges of the letters start glowing or some of the alphabets start appearing/glowing randomly.
-> to make the audience anticipate what is coming next.
- a kaleidoscope effect
- Slowly add in colours for the logo, and the colours spread to the background like an explosion to show the transition from desaturated to more saturated.

or
- Text bouncing to the beat of the music, and the walls starts to collapse in voronoi fracture style revealing the colourful bg

Revelation
- logo gets revealed.

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letters can glow to the beat of the music

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- kalei can be added in slowly from the future part and then increases in tempo when it gets revealed

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00:00 - 00:15
Transformation, Future

01:27 - 01:50
Revelation (fade in)

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At the House Party by Evgeny Bardyuzha | Royalty Free Music Track - Artlist.io

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At the House Party by More Than a Feeling - Energetic Electronic Grooves, Mood: Uplifting, Exciting, Carefree, Groovy, Serious, Playful, Sexy, Hopeful. Instruments: Percussion, Claps & Snaps, Synth, Backing Vocals, Keys, Electronic Drums . Genre: Electronic. Royalty free music.

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00:00 - 00:17
Transformation, Future

01:06 - 01:21
Revelation

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Freedom by Rex Banner | Royalty Free Music Track - Artlist.io

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Freedom by Millennial Uplifting Bangers Vol. 2 - Indie-Pop Exhilaration, Mood: Happy, Uplifting, Carefree, Love, Playful, Groovy, Hopeful, Serious, Funny. Instruments: Synth, Electronic Drums, Electric Guitar, Claps & Snaps, Keys . Genre: Electronic, Pop, Funk. Royalty free music.

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1:00-1:30

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Psychedelic by FASSounds | Royalty Free Music Track - Artlist.io

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Psychedelic by Rock the Party - Upbeat Electronic Themes, Mood: Uplifting, Exciting, Carefree, Playful, Groovy, Hopeful, Serious. Instruments: Synth, Backing Vocals, Keys, Electronic Drums . Genre: Electronic. Royalty free music.

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- can try add after the explosion to see if it works

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- needs more progression
- something to anchor the visuals (neon glow, the dots)
- visual spreads from the dots
- the text doesnt always have to be lit up, can use the bg to overlay it
- build more anticipation for the logo reveal, try not to reveal the logo in the beginning
- Play with the negative spaces
- If 3d, use the illusion of extruding the texts

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1. Dots turns to blue
2. Dots transforms into spotlight
3. Trim paths + Mask
4. Spotlights from another directions
5. Trim paths
6. Long shadow effect (Sspotlight moves around the texts)

7. as the music starts to increase in tempo, the neon lights around the text starts to flicker rapidly

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some parts still need to be adjusted, especially the part where a few of the letters start appearing randomly. i did a rough cut first

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i think the ring looks really cool, i can try to add it into the orange wave part

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- Try making the blue lead up to the gold?
- luminous blue to the second part where the future part
- adjust the blues accordingly
re-edit it

- introducing gold n blue
- stick to the neon light look instead of the waveform as it makes it look less pristine

-change the waveform
neon lights

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- luminious blue to the second part where the future part starts

- introducing gold n blue change the waveform neon lights

- yellow starts to flicker in before the beat drops

- keep the neon effect till the end