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September - make mind maps, consider different topics, talk with people about favourite topic and get opinions

October - Settle down on a questions and go out to do primary reproach, which was department stores, look around London and see what all the department stores are offering

November - starting my practise based 3D renders, gathering sizes and floor plans in order for the new concept to work

December - gather professionals information in order to start feedback form and have their details

January - conclude all the feedback into my essay as my last chapter

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I started to research different articles and papers, I wanted to gain my knowledge before writing the essay as I wanted to make sure I understood everything I wanted to write about.

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11th - November - Looking into if products change our connection with the stores. how they are visualised and what makes them stand out.

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17th October - I explored different digital forms in the retail shopping sector as I wanted to see future predictions and what is already going on in the world.

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10th October - I research different services and focused on what different stores offer around the world.

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Department Stores Must Evolve To Survive - OPEN magazine

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If you have ever ordered a must-have handbag or desperately needed a birthday present and had it delivered the next day, you’ll have no trouble understanding why these are challenging times for British department stores. Following the recent news about problems at both House of Fraser and Debenhams,…

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From Victorian London to Soviet-era Moscow, department stores have changed the way we shop and influenced culture around the world, writes Jonathan Glancey.

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CACHE Digital Archive (College Academic and Historical Experience) is a digital platform that collects, preserves, and distributes digital material. The Kalamazoo College Archives contains a broad range of materials on the 185-year history of Kalamazoo College, including administrative records, biog…

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Google Scholar provides a simple way to broadly search for scholarly literature. Search across a wide variety of disciplines and sources: articles, theses, books, abstracts and court opinions.

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Abstract
The aim of this paper is to put in evidence the influence of store atmospherics components on behavior replies (time of presence in the sales outlet, number of purchases articles, upward of buying articles), and emotional replies of consumers. From an empirical study managed next to 110 clients of the department store U.N.O, we can confirm the impact of environmental characteristics of the store (ambient elements, design) on the actions of the subject and his feelings.
DOI: 10.5901/mjss.2014.v5n8p229

How to Cite

Sabrina, E.-B. (2014). The Influence of the Store Atmosphere on the Consumer Behavior. Mediterranean Journal of Social Sciences, 5(8), 229. Retrieved from https://www.richtmann.org/journal/index.php/mjss/article/view/2550

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The Influence of the Store Atmosphere on the Consumer Behavior

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The aim of this paper is to put in evidence the influence of store atmospherics components on behavior replies (time of presence in the sales outlet, number of purchases articles, upward of buying articles), and emotional replies of consumers.

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When people talk about the evolution of retail, Harry Selfridge almost always comes up. If not by name, then certainly many of the developments he personally brought to light are discussed. As one of the fathers of modern retail, Selfridge changed shops from quick stopping points for those in need of specific items to destinations for women throughout the city. As certain outlets proclaim retail is dead, it's helpful to reflect on the innovations Selfridge is responsible for and how those ideas are still effective in retail today.

1) "The Customer is Always Right"

Selfridge, himself, is often credited for coining the phrase, "the customer is always right." This attitude helped make his Chicago store a success, which he then carried with him to London. Now more than ever, people crave authenticity and look for brands that take care of their customers. This is why platforms such as Yelp and Google reviews are so popular.

2) Create a Comfortable Space, and Customers will Stick Around

Selfridge began building in the early 1900s, at a time when modern amenities were rather uncommon. He was the first to install restrooms, which sounds like a minor thing, yet prior to this, women couldn't stay out and shop because they'd have to head back home to use the loo. He also maintained comfortable ambient temperatures, making his department store the perfect space for people to flock to during inclement weather, and offered a coat check service as well.

3) Retail Theatre Draws Attention

Prior to Selfridge jumping in on retail, stores didn't really cater to customers. People would walk in, find an associate, and request a specific item, which the associate would then collect from behind the counter. Selfridge's was unique in that he created a massive department store with hundreds of departments and displays, enabling people to peruse stock on their own. He was also the first to light shop windows at night in Chicago, increasing visibility for those who might not otherwise be aware of the things his store had to offer. While lighting alone may not be enough today, the concept of creating a unique and captivating display is still effective in marketing.

4) Experiential Marketing Makes Your Store a Destination

Mr. Selfridge may not have known what experiential marketing was at the time, but he sure understood how to use it. "Excite the mind, and the hand will reach for the pocket," he was known to say. His stores offered everything from décor advice through flower arrangement classes. He utilised the store-within-a-store concept and created Field's Tea Room, which rapidly grew from serving about 60 people per day to more than 1,500. On top of this, reading and writing rooms were available for visitors and he designed his flagship store with a rooftop garden. He also introduced the concept of gift registries for weddings, thus making his store the destination for those tying the knot and their guests. At a time when women still weren't leaving their homes alone much due to societal stigma, Selfridge crafted a safe space for women to gather without gaining notoriety.

5) You Must Evolve with the Times

Selfridge didn't simply capitalise on current opportunities. He was in business for an extended period of time and monitored how changes in societal expectations and events impacted his stores. For example, World War I was a trying time for retailers. The men went off to war and those who stayed behind (men and women) were cautious with their pennies. To overcome this, Selfridge offered traditional men's jobs to women. Women suddenly became delivery van drivers, window cleaners, lift operators, took care of the store's boilers, and even formed a fire brigade. He also inspired more confidence in shoppers, proclaiming everything was "business as usual," and hosting more experiential marketing events, such as patriotic shows, plus streamlined his offerings to demonstrate the store was doing its part to support the war effort.

Be Part of the Evolution of Retail with a Pop Up Shop

Though many of the concepts Selfridge began more than 100 years ago are still effective today, the evolution of retail continues. If you'd like to get in on one of the best developments and open a pop up shop, Popertee has just the right place for your needs and is the first business in the UK to trial new technology to measure short term retail and marketing campaigns. Browse our listings today. You can also list your space free on our site.

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The Evolution of Retail: 5 Things Harry Selfridge Taught Us

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When people talk about the evolution of retail, Harry Selfridge almost always comes up. If not by name, then certainly many of the developments he personally brought to light are discussed.

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It is not uncommon to see retail stores that are so out-of-date they look like backdrops to old films, but generally retailers have always been passionately interested in finding out what will be the next best thing in shopping.

They visit one another's stores and copy what they like most. A hundred years ago, visiting a department store was the most thrilling thing ever, such a range of goods, displayed to perfection in what seemed like palaces of commerce.

The 'Next Best thing'

In the last 50 years the next best thing of course has changed a great deal. It has included the shift to self-service with the new Supermarket (and later the Hypermarket or Superstore) seen as the essence of the Future-Store. Self-service and self-selection is the norm these days in virtually every store. Eliminating slow checkouts and lengthy queues, a typical bugbear of most shoppers, has involved better layout, EPoS (electronic point-of-sale and laser scanning), automatic card readers, customer self-scanning machines and contactless payments. EPoS has provided customers with an itemised receipt and retailers with accurate information about stock and detailed information about who buys what and what time of day.

The Future-store versus Online

I used to think that the Future-store was all about technology, but that is wrong. Probably. Obviously the most important type of Future-store at present is online retailing. Initially a method of buying books and music in the early 1990s, which has moved the retail store from the mall or high street into the customer's own front room. Most medium and large retailers now have their own ecommerce operation and one of the main Future-store questions for them is how to balance their ecommerce operations and IT with the way their physical stores operate. They must ensure the same customer is treated in the same way by each part of the business. This approach, termed omni-channel, is an aspiration today rather than an approach that any retailer is yet using, but it certainly will be the data bedrock of the retail Future-store.

Many Large Stores Now Obsolescent

Retailing has certainly not stood still in the last 50 years. Stores have got bigger and bigger: in 1965 the UK definition of a supermarket was a 3,000+ square feet store with self-service. This would now be regarded as a tiny convenience store. The problem that many multiples now have is that their stores are too large. Some of the merchandise that used to help fill the sales area, such as music, videos, CDs, small electrical goods, homeware, kitchenware goods, clothing and babyware, are now bought from discounters or online. Hence the approach to remodel stores, making them smaller, to add services such as dry cleaning, clothing repair, cafes, and gaming studios, to invite competitors to open concessions, or to partition the stores to make three stores where there was once one.

New Technology

New technology probably will be an important element of the Store of the Future. Some people think that the Future-store is only about using new technologies, although our view is that this is mistaken. If physical stores are to survive they need to add something different to the shopper's experience - something they cannot get online, but if the new stores are too slow, inefficient or too expensive they probably won't be the Store of the Future for very long. Moreover, technology-intensive stores will have much higher costs than other stores and this probably means they will be confined to major shopping destinations. However it is true that technology costs normally fall with mass production so that a product like a virtual 3D mirror (which shows you what the garment looks like from every direction and can even change the garment's colour without the customer needing to put a fresh garment on physically) may potentially become very common.

New Technology is Limited by People

However people don't necessarily embrace technology warmly. Customer self-scanning is still seen as problematic five years after the major push to get shoppers to use them. The reasons are probably partly technical (they are very clunky and slow to use) and partly psychological (they are not private enough). Even Amazon Go stores, which have received tremendous favourable publicity a year ago, have a limited range of goods and the average customer spend is currently very low, suggesting that technology alone is not the answer.

Some New Ideas about the Store of the Future

Below is a list of videos with some new ideas. Some ideas are terrible (facial recognition), some practical (refills or subscription services) and others involve high tech that is worth considering ( shop and Go and automatic RFID-based no-wait scanning). Several are made by companies to help sell their products, but they are still very interesting. We have not been paid to recommend any of these videos. As you might expect, there is some repetition. There is no need to watch every single one.

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It is not uncommon to see retail stores that are so out-of-date they look like backdrops to old films, but generally retailers have always been passionately interested in finding out what will be the next best thing in shopping. They visit one another's stores and copy what they like most.

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When it comes to experience, this can mean an array of different things for different brands, but essentially, experience boils down to when a brand creates something memorable for their visitors, the memory of their interaction with the brand becomes what the customer associates with and comes to a brand for.

Take Chanel for instance, which recently launched a limited-edition collection of products to celebrate 100 years of its iconic No.5 fragrance. The French luxury brand created 16 different products packaged in a unique way: a paint can, an oil tin or a squeezy bottle, playing on the idea of taking an ordinary item and transforming it into desirable luxury product.

As part of the experience, Chanel created dedicated pop-up stores in cities like London and Paris, that were highly visual and innovative - transforming the spaces to look like a consumer-goods factory, with moving robotic arms handling products and its classic Chanel No.5 perfume bottle balanced neatly on a conveyer belt, perfectly encapsulating what it means today to create something that excites consumers in a new and innovative way.

So, when brands create an experience for their customers, it provides the customer with something more valuable than just a product, it enables brands to establish customer loyalty and brand equity that can last way beyond a single purchase.

This is valid also for department stores and the recently reopened La Samaritaine shows how the luxury department store should evolve by putting experience at the centre of their proposition for the customers. Not only does it feature a hotel, numerous restaurants, and a spa, but the complex was built as a "must-see destination" in Paris, where locals and tourists alike can go to experience something new and innovative, boasting exclusive pop-ups and products from different brands and a dedicated space for art exhibits, talks or workshops.

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Opinion: What Does The Store of The Future Look Like For Luxury Brands?

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In his latest column for Luxury Society, Mario Ortelli explains why immersive experiences, digital technology and innovation are the key factors of success when building a store of the future and what this new era of retail may bring for luxury brands.

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Is Bloomie’s the future of department stores?

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The concept store may prove the company’s agility and ability to bring in new audiences.

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When the first great department stores opened in Paris and the US in the late 19th century, they were like nothing that had been seen. There were cafés, restaurants and smoking rooms, fountains and winter gardens, luxury goods that customers could browse without being bothered by staff.

There were even ladies' lavatories: women could spend an entire day in town in safety and without moral opprobrium. A glimpse of lifestyles that had previously been available only to the elite was now on view to almost anyone who strolled in.

It's difficult to reconcile all this with the dying department stores that now loom, unloved, in cities, towns and suburban malls. A walk through central London takes you past the dead hulk of Debenhams on Oxford Street and the soon-to-close former Army & Navy in Victoria. Edinburgh has lost Jenners.

It's perhaps even worse in the US: the ailing JC Penney has closed more than 160 stores, Neiman Marcus has been battling with bankruptcy and restructuring, and other once-mighty names are in trouble. One estimate suggests that 800 US department stores may close during the next five years - roughly half the remaining mall-based total.

The pandemic retail apocalypse has been written about extensively, but what about the architectural losses? While Selfridges has recently been granted a licence to host weddings at its swaggering Edwardian Oxford Street headquarters, as well as experimenting with pop-ups and opening a vegan butcher, Marks and Spencer is demolishing some of its landmark stores and replacing them with generic mixed-use buildings that have little of the flair of the originals.

Gems such as the streamlined 1930s Debenhams in Taunton, south-west England, face uncertain futures. The trend appears to be to let these buildings go: just as the retail world has moved on, these cavernous carcasses should be knocked down or gutted to make room for something else.

Is this the only option? As well as being architecturally significant, these remarkable buildings are an incredible resource. They may be desolate now, but myriad fascinating futures are possible.

Take Paris's La Samaritaine, a grand, 70,000 sq m complex of Art Nouveau and Art Deco buildings in the first arrondissement, which opened in 1870 and grew to become one of the architectural wonders of its age.

After a lengthy and controversial redesign process, it will finally reopen later this year, wrapped in rippling, translucent glass designed by the Japanese architects SANAA. A luxury hotel, a remodelled store and offices are part of the scheme; more surprisingly, perhaps, it also includes 96 social housing units and a nursery - an impressive intervention in a sensitive historic site.

There are more experimental possibilities, too. Kathryn Bishop of strategic consultancy The Future Laboratory points to projects where department stores have been converted into retirement homes or sheltered accommodation.

The Folkestone senior-living community in Wayzata, Minnesota, is a former mall, its brick-faced blocks offering a simulacrum of urbanity. "Many Americans over 55 don't want suburban bungalows but sidewalks and shops," she says. "We might see health and wellbeing much more integrated in the streets."

Another possibility is culture. Might not empty retail units make perfect spaces for art, theatre, workshops? There are big windows for studios and display, and deep floor plates for galleries. Museums are keen not to be perceived as exclusive - what better way to present their treasures to the public than on high streets? Or perhaps spaces in less residential areas could transform into nightclubs, which have been shut down by the pandemic. After all, nightlife always appropriates spaces conceived for other uses.

What went wrong with traditional department stores in western cities? It seems obvious to blame the huge growth in online shopping - accelerated by the pandemic - but Vicki Howard, an academic at the University of Essex and the author of From Main Street to Mall: The Rise and Fall of the American Department Store, identifies a longer, sorrier history. This reaches back to the late 20th century, when debt-driven expansion enabled major retail players to swallow up local brands, creating identikit stores that were shadows of their former selves.

"Businesses took every opportunity to strip away those costly amenities which had made them luxurious - the service, the training of the staff," she says. "Then they expanded into the suburbs, where they built windowless boxes, maximising floor and display space in the middle of a car park. The materials they used didn't stand the test of time and they ended up as strip malls."

This shift from city centres was faster in the US, but it hasn't been entirely one-way, Howard adds: in the past decade, as downtowns have been gentrified and revitalised, abandoned malls have been redeveloped too. The Mall of America in Minnesota, the country's biggest, filled up some of its empty spaces with a large walk-in health clinic in 2019, a move that looks prophetic in light of Covid.

If the idea of the department store itself is to endure, it is going to have to change. For some, this might mean prioritising luxury. The success of London's Dover Street Market, created by Comme des Garçons founder Rei Kawakubo and her husband Adrian Joffe in Mayfair, has established a model for the department store as a high-concept, high-design hang-out, closer to an art gallery than a shop and mixing streetwear with haute couture.

Dover Street Markets have now materialised in locations including Tokyo, Beijing and LA. In New York, Roman & Williams' Lafayette Street outlet offers antiques, crafts, art, dining and design in an upmarket interior which has something of the crowded luxury of the grandest 19th-century stores.

London-based architecture practice Sybarite is building a number of adventurous retail spaces in China, some repurposed from older structures. Sybarite's stores recall the ambition of the golden era of Selfridges and the like - if not the aesthetic. One project for the high-end store brand SKP-S brings sci-fi fantasy to central Beijing: a "Mars zone" features life-size model space vehicles, accommodation modules and immersive evocations of the Martian landscape; its snaking corridors look like something from Star Wars.

Sybarite co-founder Torquil McIntosh explains that Chinese consumers, once derided for copying western fashions, are now leading the way in retail. "The Chinese have understood that people just want to have fun, spend a day out and Instagram the hell out of everything," he says. "Customers switch between their phones and the real environment and back every second."

For other projects, the key will be location. Bishop identifies a phenomenon she refers to as "small box stores". If the past few decades were dominated by suburban malls filled with huge DIY outlets, home-furnishing outfits and discount hypermarkets, many of these businesses have been trying to get back into city centres - "even Ikea", Bishop points out.

The fact that so many of us have been working from home during the pandemic has had a revitalising effect on local high streets, with workers popping out to shops and cafés near where they live. Stores and big brands might have to come to us rather than expecting us to go to them.

Empty shops are usually seen as an indicator of economic blight but, looked at another way, they are spaces of opportunity. It will take subtle shifts in regulation and developers' mindsets - away from relying on financially leveraged global brands paying assured rents.

It will also take engagement from local authorities and communities, committed to maintaining these distinctive and often historic structures on their streets. And it will need a new, nimble entrepreneurialism. Sure, department stores as we've known them might not survive. But their future could be far more interesting.
Edwin Heathcote is the FT's architecture and design critic Follow on Twitter to find out about our latest stories first.

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What does the future hold for department stores?

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When the first great department stores opened in Paris and the US in the late 19th century, they were like nothing that had been seen. There were cafés, restaurants and smoking rooms, fountains and winter gardens, luxury goods that customers could browse without being bothered by staff.

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JSTOR is a digital library of academic journals, books, and primary sources.

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Dr Rituparna Basu is Associate Professor and Area Chair of Marketing at International Management Institute Kolkata. She won the first prize in the Global ISB-Ivey Case Competition 2017 and thereafter has a dual win to her credit with 2 teaching cases in the 2018 edition of the global competition. She was also awarded the runners up prize for CEEMAN Emerald Case Writing Competition 2020. She received many awards including the prestigious AIMS Outstanding Woman Management Researcher Award 2017, AIMS-IRMA Outstanding Young Woman Management Teacher Award 2016 for her contribution to management teaching and research. She has written 30+ peer reviewed research papers for top international journals and is cited widely. She has been an adjunct faculty to IIT Kharagpur and an Erasmus+ Grant awardee. Dr. Basu may be reached at [email protected]

Kandarp Singh is a Fellow Researcher at International Management Institute Kolkata (IMI-K). He is currently working on the thesis titled " Exploring the relationship between store atmospheric and consumer buying behaviour in Omnichannel retailing". He has worked for almost 2 years at IMI-K under a project by The United Nations Development Program (UNDP) and the Ministry of Environment and Forest (MoEF). He has cleared National Eligibility Test (NET). He has a Masters and Bachelor degree with a specialization in Marketing from St. Xavier's, college Kolkata, India. Kandarp Singh can be reached at [email protected]

Dr Justin Paul, serves as Editor-in-chief of A ranked International Journal of Consumer studies, and as an Associate Editor of Journal of Business Research. A former faculty member with the University of Washington, he is serving as Full Professor of PhD & MBA programs, University of Puerto Rico, USA (AACSB). He holds three honorary titles as 'Distinguished Professor' with three reputed universities including- Indian Institute of Management (IIM-K), and SIBM, Pune. He is known as an author/co-author of books such as Business Environment (4th ed), International Marketing, Services Marketing, Export-Import Management (2nd edition), Management of Banking & Financial Services by McGraw-Hill, Oxford University Press & Pearson respectively. He also serves as an Associate Editor with European Management Journal, & Journal of Strategic Marketing. An author of over 110 research papers in SSCI journals, Justin has over 70 papers in A or A star journals as per ABDC rankings. He has also served as an associate professor at Nagoya University, Japan and as Department Chair at IIM. In addition, he has taught full courses at Aarhus University- Denmark, Grenoble Eco le de Management-& University of Versailles -France, University-Lithuania, Warsaw -Poland and has been a visiting professor at University of Chicago, Vienna University- Austria, Fudan & UIBE-China, UAB- Barcelona and Madrid and has published three best selling case studies with Ivey & Harvard.

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Visual merchandising and store atmospherics: An integrated review and future research directions

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Dr Rituparna Basu is Associate Professor and Area Chair of Marketing at International Management Institute Kolkata. She won the first prize in the Global ISB-Ivey Case Competition 2017 and thereafter has a dual win to her credit with 2 teaching cases in the 2018 edition of the global competition.

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The new unit highlights mini-bags and becomes the first pop-up of Bottega Veneta in Singapore. The interior space of the site is inspired by scaffolding and features Parakeet as the main colour.

A range of mini-bag styles are available on-site and are displayed together in various colours. Together with the pop-up, the Towelling capsule will be available exclusively at the Bottega Veneta store at Marina Bay Sands. The new pop-up is open until 6 September.

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Concept Store Pop-Up Launched in Singapore - Retail & Leisure International

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The new unit highlights mini-bags and becomes the first pop-up of Bottega Veneta in Singapore. The interior space of the site is inspired by scaffolding and features Parakeet as the main colour. A range of mini-bag styles are available on-site and are displayed together in various colours.

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Female Singapore - The Progressive Women's Fashion & Beauty Magazine

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Dover Street Market Singapore Turns One - Here’s The Exclusive Merch To Get

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Leave it to Dover Street Market to snag the coolest streetwear labels for exclusive merch tie-ups for their first anniversary.

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A pink-tinged CBD store in New York and a minimalist handbag boutique in Milan are among the top 10 shops of 2019, selected by interiors reporter Natasha Levy as part of Dezeen's yearly review.

Standard Dose, USA, by SR Projects and Tuna Architecture
It's only fitting that SR Projects and Tuna Architecture set out to create a "calm escape" inside this New York store, which exclusively sells products infused with CBD - a cannabis-derived substance known for its anxiety-reducing qualities.

The space is decked out in a soothing mix of pink plaster, pearly white tiles and pale grey terrazzo. There are also a series of arched doorways that take customers through to the on-site tea rooms, meditation spaces and yoga studio.
Find out more about Standard Dose ›

Valextra, Italy, by John Pawson
John Pawson channelled "minimalism, clean elegance and restrained luxury" to create the interior of Milan's Valextra store, which boasts a spartan mix of grey-plaster walls and stone floors.

The overhaul also saw the erection of a suspended ceiling, parts of which have been cut away to form faux skylights that illuminate the high-end handbags displayed below.
Find out more about Valextra ›

Fig, Canada, by Scott & Scott Architects
Scott & Scott Architects drew upon the natural ingredients found in Fig's skincare products to create the rich-green interior of the brand's Vancouver store.

Concave tubes of khaki-coloured steel align to form a feature wall, while at the centre of the space is a service counter topped with emerald marble. Forest-green velvet curtains can also be drawn back to reveal a series of private treatment booths.
Find out more about Fig ›

National Museum of Qatar gift shop, Qatar, by Koichi Takada
A staggering 40,000 pieces of wood were used to form the undulating surfaces of the National Museum of Qatar's gift shop.

Designed in reference to the Dahl Al Misfir cavern, the shop's soaring walls stagger downwards to form stalagmite-like columns with in-built display shelves. Light trickles in from the outdoors through skylights punctuated in the ceiling.
Find out more about the National Museum of Qatar gift shop ›

Aesop, South Korea, by Mlkk Studio
Behind the cold, grey facade of a mixed-use building in Seoul lies this cosy Aesop store, which is almost entirely lined in reclaimed red bricks.

The material palette - which is meant to "enrich the sense of time and history" - takes a turn on the first floor, where walls are covered in a chocolate-coloured plaster. Treatment rooms are finished with deep brown cabinetry and sandy beige sofas.
Find out more about Aesop ›

Louis Vuitton, UK, by Peter Marino
A heart-shaped neon sculpture by Tracey Emin and a series of cocoon-like pods from the Campana brothers are just some of the colourful artworks to appear inside this west-London branch of Louis Vuitton, which reopened this year following a 14-month renovation.

Other fun elements like a tall, twisting staircase have also been included in the store, which Peter Marino wanted to seem "lighter, clearer and happier" than the fashion brand's early retail spaces.
Find out more about Louis Vuitton ›

Dolce & Gabbana, Italy, by Carbondale
Chubby cherubs and angered deities soar across a digitalised fresco that features inside Rome's Dolce & Gabbana store, which occupies a 16th-century palazzo.

A rich material palette of walnut, brass and marble has been used to decorate the rest of the space, reflecting the "magnificence and uniqueness" of the Italian capital.
Find out more about Dolce & Gabbana ›

Open, UK, by Emily and Mark Anderson
Design novices Emily and Mark Anderson took on the task of transforming a dilapidated surfboard factory into this shop-cum-cafe, which lies just 100 metres from the Cornish coastline.

The space has been finished with bright-white walls that nod to the colour of nearby cliffs, and a handful of woven furnishings. Eventually the owners are also planning to create a workshop where avid wave-riders can learn how to make and shape their own surfboards.
Find out more about Open ›

Camper, Spain, by Kengo Kuma
Hollow terracotta tiles that double up as shelves cover the interior of this shoe store in Barcelona, creating a scallop pattern across its walls.

Although similar tiles have been used to clad the service counter and seating bench, grey-resin floors and display plinths help keep the rest of the space simple.
Find out more about Camper ›

Chongqing Zhongshuge Bookstore, China, by X+Living
A myriad of novels seem to line the walls of this bookstore in Chongqing, which features confusing zig-zag staircases and mirrored ceilings.

An equally whimsical fit-out has been given to the shop's other reading rooms, including one with glossy tempered-glass floors and conical shelves where bibliophiles can hide away and leaf through their favourite titles.
Find out more about Chongqing Zhongshuge Bookstore ›

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A pink-tinged CBD store in New York and a minimalist handbag boutique in Milan are among the top 10 shops of 2019, selected by interiors reporter Natasha Levy as part of Dezeen's yearly review.

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Read also - Everything About Interior Design

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2. Contemporary Interior Design

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8. Eclectic Interior Design

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8. Eclectic Interior Design Style

Eclecticism is all about picking ideas and inspiration from a broad and diverse range of sources. The Eclectic Interior Design style creates homes that are rich and layered with ideas picked from design eras and styles spanning centuries. This style brings contrasting style elements, colors, and textures together for a unique feel. This is chosen by people who prefer a bold décor and like expressing themselves creatively. There are hundreds of options to choose from and the output will depend on how the styles are merged.

For example, if you want to create a bohemian style feel to your living room, then you need to know the minute details of the design style and have access to the boho elements and furnishings that can help create that feel. The background colors used are usually neutral to allow the designer to highlight the accessories and furniture. Rooms designed with eclectic style have multiple focal points and work on balancing colors and textures to not overwhelm the eye.

The core idea of the eclectic style is to use all the styles from history and create something fresh, unique, and mesmerizing. It is all about creativity and the ability to use the mind freely and innovatively.

Read also - Japanese Interior Design
Features of eclectic interior design style:

Many people associate the eclectic home décor with the 'anything goes' approach. However, it is a more purposeful and planned way of interior design.

It is a blend of different styles and periods creating layered home décor.

An eclectic interior designer uses neutral background colors and uses materials and items in an unexpected manner.

Walls are usually kept simple. They allow the designer to add accessories that make an impact. A busy wall will fail in bringing out the vibrancy of the accessories.

Both light and dark colors are used as required in eclectic design. If you want to add warmth and depth to a room, then you can use darker colors. On the other hand, if you want to make a

Space appears larger or highlight a boho décor, then light colors are your best bet.

You can play with a lot of textures and patterns to make your eclectic décor harmonize with your mood. Using textures that contrast can create a memorable eclectic feel to your home.

Remember, play enough to keep the eye interested but avoid overdoing it.

For an eclectic look, create distinct focal points by mixing and matching frames on a gallery wall. Use smooth textures right next to rough ones like marble next to wood, etc. Also, use soft

surfaces next to the hard ones like an industrial coffee table next to a luxurious sofa.

The eclectic design ensures that everything has a place in each room. Accessories and adornments should have character without burdening the eclectic space.

Colors best suited with eclectic interior design style:
Eclectic homes with a simple color palette are usually accompanied by textures to add interest to the room design. Cohesiveness is the essence of eclectic decorating. Hence, many designers try to use one texture at least thrice throughout the home. To ensure harmony between a variety of styles, designers use contrasting colors and textures to create an eclectic mix.

Regardless of the color scheme, the core palette requires you to choose some core colors to complement the eclectic design. These colors work as a good place to start and create a cohesive and eclectic home décor. Ideally, choose a neutral hue and one accent color to get started. Use a neutral hue throughout the house. This will allow layering of other colors and not making the space seem overbearing. A single hue also helps in unifying the entire design.

Read also - Commercial Interior Design
Furniture styles to be paired with eclectic decorating style:
Keeping in sync with the theme of the design, furniture styles are a mix of the old, classic, modern, and new. You need to mix and match different furniture design styles to create a unique outcome. Statement pieces are essential in a modern eclectic home. A statement piece can be a piece of furniture or wall art or anything else that makes your eclectic design thrive. You don't need to bother about coordinating the statement piece. It is meant to stand out and be the focal point of the room.

Additionally, you can add baskets, card tables, drink trays, or bookshelves to the room to make it cozy and comfortable. Also, try combining the old with the new. For example, place a Lucite coffee table and pair it with a Louis XIV sofa. This contrast in design elements is what will make your home truly eclectic.

9. Industrial Interior Design Style

Industrial Design is a union of style and utility. As the name suggests, an industrial-style home exposes building materials that are otherwise concealed like bare brick walls, pipes, and recycled materials. The designer tries to create a stylish space with a clear focus on function and utility all while trying to combine modern elements with an organic feel and ancient charm. In industrial-style homes, you can find elements picked from factories, industries, and warehouses.

These homes usually have open floor plans and the furniture is arranged to break the space. It is one of the easiest interior design styles to implement since it banks on a neutral color palette and materials along with some industrial elements. The designer does not have to bank on any cosmetic tricks to make the house look good since the raw industrial elements make a strong statement.

The core idea of industrial interior design is to use elements from factories and industries with other design styles to create a décor that is tailored to the homeowner.

Read also - Futuristic Interior Design

10. Farmhouse Interior Design Style

A farmhouse is rustic and allows us to unite with nature since it uses a lot of organic and natural materials and furniture designed accordingly. The Farmhouse Interior Design style uses these elements and creates a farmhouse-like vibe in a city home surrounded by concrete. One of the most highlighting aspects of farmhouse interior design is the fact that each room is driven by a particular element. So, you can have a particular element ruling the living room and a different element ruling the bedroom, etc.

This design style has a minimalistic interior and allows the homeowner to rewind and relax while keeping functionality and elegance in mind. Another essential element of a farmhouse design is the lack of matching furniture or décor as it strictly goes against the rustic style of a farmhouse. Wood being the primary material used in this design style, the modern farmhouse is pretense-free, utilitarian, eclectic, and sophisticated - all at the same time.

The core idea of the farmhouse-style interiors is to use the chic elements from the countryside, modern industrial elements, heirlooms, and artistic elements to piece together a unique, luxurious and relaxing home.

Read also - Steampunk Interior Design Features

How to Choose the Right Interior Design Style?

Conclusion

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10 Most Popular Types of Interior Design Styles in 2021 | Foyr

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Read also - Everything About Interior Design Modern Interior Design Contemporary Interior Design Art Moderne Interior Design Mid-Century Interior Design Minimalist Interior Design Scandinavian Interior Design Shabby Chic Interior Design Style Eclectic Interior Design Industrial Interior Design Farmhouse Interior Design Read also - Master Bedroom Ideas 2022 Read also - Rustic Interior Design Eclecticism is all about picking ideas and inspiration from a broad and diverse range of sources.

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Do you love interior design and super keen to give your home a makeover, but wouldn't have a clue where to start?

These 14 interior design themes are not only on-trend, but will help you identify which interior styles you love the most and where you should start digging for more inspiration.

We can throw around words like bohemian, contemporary, industrial, mid century modern, rustic and Scandi until the cows (or the interior designers!) come home but if you can't visualise what they all mean it's tricky to get started.

Below we've started a visual conversation to fill your ocular senses. Now we'd love to know: which interior design styles do you love the most?

1. Art Deco Delight

If you channel bold, flashy elements of The Great Gatsby of the 1920s and think interior design rather than fashion then you will understand Art Deco.

Features of this interior design style include geometric shapes and graphic patterns, polished chrome or brass, glossy timber furnishings, glass and mirrors and layered sultry lighting. It incorporates being bold and artistic expression with exotic touches. Originating from Paris in 1925, Art Deco is all at once histrionic and elegant. Take a peak at HouseBeautiful for more Art Deco interior design tips.

2. Bohemian Beauty

If you fancy something more carefree, Boho interior design is your friend. Purposefully messy, this style- with its global inspirations, travel mementos and op shop finds- provides a warm ambience.

It combines different textures and materials from natural to metallic and embraces warm red and purples tones and plenty of layering when it comes to pillows, rugs and blankets. Beaded embellishments, tassels and crochet curtains are all whimsical additions to the Boho interior decor style.

3. Classical Reflections

Classicism emerged in Europe in the 17th-19th centuries with the impressionist art, music, literature and architecture of the time inspiring this particular style.

Today, lovers of tradition who enjoy plush, formal settings tend to be drawn to the symmetry, sophistication, simplicity and reliability of classic design. Think gilded frames, heavy drapery and ornate woodwork.

4. Contemporary Cheer

Contemporary and modern interior design themes often get confused. The key is to remember that "modern" refers to a particular era (most often the early and mid 20th century) whereas contemporary refers to designs of today; the here and now.

This is the interior design style for those who love to follow fashion trends and change with the times. Right now in the world of contemporary art and design we are loving the simplicity of whites, greys and blondes with the excitement of occasional colour.

5. Elegant Country

Unlike the music, country interior design style is for everyone. Rather than drawing from the dramas and hardships of life, it draws from the calm of the country lifestyle with nature as its muse.

The simplicity and bliss of country life permeates the decor and can be summed up by this quote:

"Country life has its advantages,' he used to say. 'You sit on the veranda drinking tea and your ducklings swim on the pond, and everything smells good... and there are gooseberries," Anton Chekhov, Gooseberries.

English Country, featured below, is a feminine and flowing home design style with floral fabrics, paintings of flowers and botanical prints at the forefront.

6. Hollywood Glam

This is the home interior style for those who love to make a statement. Hollywood glam is the epitome of luxury with opulent furnishings and over the top accents like velvets, metallics and rich colour palettes that include reds, purples and blues.

Incorporate a red carpet into any room, sequinned cushions and lampshades and lights around your bathroom mirror to make the most of this interior design theme.

'I'm not interested in money, I just want to be wonderful,' Marilyn Monroe.

7. Industrial Edge

While it often seems modern and funky to the eye, industrial design is actually quite rustic and sensible. It takes advantage of exposed steel, timber and brick to create an edgy living space that's full of character.

It preserves the best quality design of the turn of the 20th century and brings out all its raw beauty and mercurial appeal. Industrial interior design themes offer a unisex vibe that suits larger spaces, both at home or the office.

8. Mid Century Modern

While mid century modern is considered a more practical interior design style, there's more to it than pure function. It may not be fussy, but it still oozes character with nostalgic elements gleamed from the 1950s and 60s.

Everything is scaled back and simple, but with some fun retro stylings thrown in.

9. Minimalist Musings

Bachelor pads often embrace minimalist design. Perhaps it's because it's easy to keep clean, but it's actually a house proud interior design style like any other defined by simple furnishings, neutral colour palettes and clean lines.

However, it does not mean it's devoid of style. Quite the contrary. When art is selected with care, the "less is more" mindset respects creativity, but shuns flamboyant excesses and unmanageable clutter.

10. Nautical Escape

Inspired by the deep blue, nautical themes in interior design are often seen in beach houses and seaside apartments as well as restaurants and cafes to create a sense of adventure and relaxation.

Defined by rustic furnishings, sailing motifs, blue colour palettes and boating ornaments aplenty, the nautical interior design theme is everyone's chill zone.

'You can either see yourself as a wave in the ocean or you can see yourself as the ocean,' Oprah Winfrey.

11. Oriental Mindset

Asian-style interiors are more often than not a fusion of styles, with Japanese and Chinese expression leading the way of popular interior design themes.

Japanese design is minimalist (think Zen) with colours from the natural world informing the colour palette while Chinese design is more opulent with richer, lavish colours like golds, reds, jades and purples used.

12. Retro Fun

The psychedelic art of today requires far less drugs, despite being inspired by the wayward psychedelic era of the sixties.

Retro design is all about good, clean fun. Using pops of colour in art, furnishings and ornaments will lift spirits and inspire happiness. And as an interior design style it's a bit sexy. Yeah baby! Yeah!

13. Rustic Meandering

It's time to take a walk outside without even leaving home!

Rustic design is all about bringing the outdoors in, but without the biting bugs and the risks of inclement weather. Think raw, reclaimed timbers, exposed beams and unfinished stones, popular with a lot of hipster cafes and restaurants of today. There's no reason why you can't recreate this interior design style at home.

14. Scandinavian Flavour

Inspired by the simplicity of Nordic life, Scandinavian design has become an artform in itself. It takes to crafting something stylish and cutting edge to functional and simple.

To that end, white and blonde colour palettes are typical of Scandi with splashes of elements from nature such as furs, leathers and natural fibres.

Did you decide on an interior design theme to try out? Match your decor to your new wall prints.

As the resident blogger for Wall Art Prints, Paula is passionate (to the point of obsessed!) about all things art. She loves nothing more than passing away the hours researching the latest design trends and experimenting with how art can transform even the dullest wall into a beautiful reflection of your style and personality.

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14 Interior Design Themes That Are On-Trend | Wall Art Prints

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Do you love interior design and super keen to give your home a makeover, but wouldn't have a clue where to start? These 14 interior design themes are not only on-trend, but will help you identify which interior styles you love the most and where you should start digging for more inspiration.

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How is the Design of Department Store Displays Changing?

Department stores play a hugely important role in global retail. They are often the anchor for entire shopping districts, drawing people onto high streets and into shopping centres in order to browse the wide range of products and in-store experiences on offer. They have been a defining feature of the retail sector for over a century and often sit in the most historic, celebrated buildings in given locale.

But, how are department stores reinventing themselves for a new generation of shoppers? Like all retailers, department stores recognise that, if they are to remain relevant in the eyes of their target markets, they need to keep pace with changing social values and buying habits. In this article, we take a look at some of the key ways in which the design of department stores is evolving alongside the demands of shoppers.

The Rise of Omnichannel

Omnichannel is the new black. Defined by Frost and Sullivan as "seamless and effortless, high-quality customer experiences that occur within and between contact channels", omnichannel retail models strive to blur the boundaries between a number of different channels so that shoppers can use them simultaneously. They can begin their research about a product or service through one channel (a website or app, for example) and continue their buying journey through another (a physical store or click and collect facility).

Omnichannel retail enables people to choose their own shopping routines that are most suited to their lifestyles, schedules and individual preferences, and falls within a much broader shift in consumer demands towards hyper-personalised shopping experiences.

At the core of omnichannel strategies is data. Retailers must manage and synchronise data about customer behaviour, stock levels, marketing campaigns and staffing resources to ensure that one channel flows seamlessly into another without any noticeable barriers that frustrate the consumer's ability move between them.

But, how is the rise of omnichannel approaches to retail affecting the design of department stores?

Successful omnichannel retail strategies all do several things: they synchronise all available data, analyse this data to gain insights into the needs of shoppers and respond quickly and effectively to any changes in the demands and preferences of their target audiences. It is in these practical responses to consumer demands that we can see a transformation of retail design concepts.

In order to provide a coherent, seamless brand experience across all channels, retailers must be able to update and modify their physical stores at a moment's notice. They need to be able to facilitate new product promotions, demonstrations and events that match their online offerings. To do this, department stores need to utilise design elements that can be changed quickly and easily otherwise they risk leaving their customers deciding to shop elsewhere out of frustration. Elements such as:

Modular merchandising systems - modular retail display systems enable brands and store designers to update, extend and reconfigure their product displays alongside changing trends. Modular systems are engineered to offer unrivalled levels of flexibility and scope for customisation, both of which are crucial if retailers are going to ensure that look, feel and functionality of their physical stores is coherent with their online presences.

The Lab-35 modular retail display system

Fabric graphic displays - fabric LED lightboxes and TFS displays are two of the most effective, widely used visual communication aids used by retailers the world over. Available in both illuminated and non-illuminated formats, fabric graphic displays are quick and easy to update alongside changing promotions, seasonal trends, cultural events and trends, simply by replacing the printed fabrics that sit within slimline aluminium frames.

Illuminated graphic display in a Superdry's Cardiff store

Pop-up Events and Experiences

Experiential retail is celebrated as being the retail sector's saviour. It sees brands and retail design specialists creating store environments that facilitate additional experiences beyond browsing for and buying products.

The experience economy is now a multi-billion dollar industry, with retailers all over the world benefitting from the increased revenues and brand awareness levels generated by offering shoppers exclusive opportunities and sensory experiences in their stores.

Customisation lab in Nike's New York store // Image source

Department stores are known for providing some of the most impressive brand experiences, probably because they tend to have bigger budgets to play with and a wider range of retailers all operating under one roof.

We recently looked into why pop-up stores are becoming more popular, and department stores look to be taking some of the principles of the pop-up store into account when creating new layouts.

Creating designs that emulate pop-ups mean department stores can take more risks. Savvy store designers know that the easiest way to engage with consumers is through their emotions. And, to tap into your customer's emotions, nothing beats the power of a good story.

A story isn't just about the advertising campaign you come up with. It translates all the way through to how retail displays convey a message. By using more authentic, organic materials, mid to high-end retailers like Harvey Nichols are making their stores seem more approachable, encouraging business from shoppers who might previously have been disengaged.

The Benefits of Multi-brand Stores

Multi-brand stores like department stores offer a wealth of benefits to both retailers and shoppers. Firstly, they are a proven way in which to attract larger numbers of shoppers into a store by offering wider range of products, services and experiences. Secondly, they mean that retailers can retain a physical presence on high-streets and shopping centres without having to invest heavily in renting their own store.

Hugo Boss retail concession in the Westgate shopping centre, Oxford

Industry experts from Retail Week commented on the importance of the multi-brand format, saying that "bringing multiple brands into one store is a marriage of convenience. A number of retailers have units bigger than they need and concessions are a commercial way of mitigating costs."

However, even with the commercial and logistical benefits provided by multi-brand department stores, retailers need to do more with their spaces if they are to succeed in boosting footfall and building loyal customer bases. One way in which they are doing this is by providing unique experiences that shoppers engage with and remember, rather than visiting a particular shop for no reason other than its convenience. This is where product displays are key, especially when emulating pop up experiences within department stores. Retailers need to take two things into consideration:

Modularity - chances are product turnaround will be high, and displays will need to evolve constantly to keep up with customer demand and trends. Modular display systems allow for the creation of displays that can adapt to this by ensuring that shoppers are provided with a wide range of products from which to choose and enabling retailers to access cost-effective, flexible merchandising solutions that support their commercial goals.

Engagement - light and animation are two ways to stand out in competitive environments such as department stores where there are lots of brands vying for attention . Experimenting with differnt colour temperatures of light, brightness levels and decorative elements are all proven to make a lasting impact on shoppers and hold their attention for longer durations. Additionally, with data showing that human eyes are naturally drawn to movement, implementing illuminated graphic displays that have integrated animation technologies can to catch the attention of shoppers and direct it towards a given product display or promotion.

Conclusions

As the retail sector continues to evolve alongside changing trends, values and challenges, we're seeing a shift in the design of department stores. These multi-brand retail spaces are working to incorporate a wider range of flexible, customisable design elements that can be updated as often as is needed to keep pace with the ever-changing landscape of customer demands.

If you need help creating a display that resonates with shoppers and represents brand identities, contact our team of retail design experts here.

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How is the Design of Department Store Displays Changing?

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Department stores play a hugely important role in global retail. They are often the anchor for entire shopping districts, drawing people onto high streets and into shopping centres in order to browse the wide range of products and in-store experiences on offer.

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Designing the Department Store: Display and Retail at the Turn of the Twentieth Century

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Emily Orr's Designing the Department Store is a handsome volume and a significant contribution to the growing body of knowledge on the role of display in the development of the department store at the turn of the twentieth century. Her novel examination of commercial display brings together architectural, design and retailing history approaches.

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Sneaker Cleaning Church

Every first Sunday of every month, a sneaker cleaning service will be offering complementary sneaker cleaning to any Axel Arigato customer at our London, Copenhagen, Paris, Stockholm and Gothenburg store. No booking is required! London, 19-23 Broadwick Street , London W1F 0DF, 12:00 - 18:00 Copenhagen, Pilestræde 16, Copenhagen 1112, 12:00 - 17:00 Paris, 86 Rue Vieille du Temple, Paris 75003, 13:00 - 19:00 Stockholm, Biblioteksgatan 7, Stockholm 111 44, 12:00 - 16:00 Gothenburg, Södra Larmgatan 7, Gothenburg 411 16, 12:00 - 16:00

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Shop sneakers, ready-to-wear and accessories for women & men

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Paying homage to important locations throughout Europe, adidas ' famed City Series was originally released throughout the late '70s and early '80s, quickly cultivating an audience of die-hard fans. Representing the iconic colours of the Swedish flag, the Malmo instantly became a favourite amongst football casuals for its blend of eye-catching colours and a desirable low silhouette.

Organised to celebrate the re-issue of the iconic Malmo sneaker, END. have teamed up with adidas and London's Soho Warriors to offer an ode to the yellow and blue terrace shoe. Playing an 11-a-side match with teams comprising of Soho Warriors members and friends of the club, the 31st October saw the two teams battle it out. Kitted out in football strips that reflected the OG Malmo's release year and the year of the reissue respectively, the Warriors '19 came out on top against the Warriors '78, clinching victory with a last minute goal to make the result a close 2 - 1.

An exhibition of sporting prowess, Soho Warriors, adidas and END. ensured that this match celebrated the positive impact of football and the legendary status of the adidas Malmo City Series.

The adidas Malmo is available for registration online now via END. Launches.

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END. Features | Check Out What Went Down at the END. x Soho Warriors x adidas Malmo Event

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Paying homage to important locations throughout Europe, adidas ' famed City Series was originally released throughout the late '70s and early '80s, quickly cultivating an audience of die-hard fans. Representing the iconic colours of the Swedish flag, the Malmo instantly became a favourite amongst football casuals for its blend of eye-catching colours and a desirable low silhouette.

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END.Clothing x New Balance

We were asked to take the floral lead on a brand activation in END.Clothing for the New Balance X Aime Leon Dore collaboration. We dressed the flower 'market stall' and made six hundred fresh flower bouquets prior to the live in-store installation. These were wrapped onsite and given away to customers during the launch. Commissioned by Breaks Agency, April 2019.

Floral design, Set Dressing, Large Scale Floral Production.

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END.Clothing x New Balance We were asked to take the floral lead on a brand activation in END.Clothing for the New Balance X Aime Leon Dore collaboration. We dressed the flower 'market stall' and made six hundred fresh flower bouquets prior to the live in-store installation.

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Nike 's SoHo New York store currently features an entire first floor themed on its Air Force 1, a silhouette celebrating its 35th anniversary. Essentially Nike took the customization booth it debuted at ComplexCon and recreated it on the first floor of the store. As well, there are plenty of eye-popping wall graphics and displays, including displays of its recent series of collaborations with Travi$ Scott, Don C, Virgil Abloh, Acroynym, and Roc-a-fella Records' Kareem "Biggs" Burke

In addition to stations where visitors can sit with a staff member and customize a white AF1 (you can even remove the Swoosh-shout out to Virgil Abloh!) there's also a capsule of clothing available to customize. Depending on the the type of adjustment, the item can be personalized on the spot or picked up the following day.

We are not ones to gush, but the whole set up is quite amazing and speaks to a retail environment customers would be willing to leave their home to experience.

Nike's New York City's site doesn't include info about how long the AF1 custom shoe and clothing lab will be set up, but according to an employee the option to customize both shoes and apparel will run through mid-January.

The Nike SoHo store is located at 529 Broadway and is open from 10:00 AM EST to 8:00 PM EST.

Check out some of the images below.

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Nike's SoHo Store's Customization Studio For Air Force 1 Shoes And Apparel

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Nike 's SoHo New York store currently features an entire first floor themed on its Air Force 1, a silhouette celebrating its 35th anniversary. Essentially Nike took the customization booth it debuted at ComplexCon and recreated it on the first floor of the store.

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Rapid upgradation in social media marketing and introduction of saturated micro-communities have opened the dimensions for fashion retailers. Much of the need is attributed to increased loneliness amongst youngsters in times of COVID-19 outspread. Retailers can be benefited at this time by reaching out to people through smaller communities, a new trend that is collaborating bloggers and influencers for better impact.

Cutting through the noise of social media advertisements is the biggest challenge for any ambitious business these days. Social media, as the name suggests, is a hub for people sharing similar traits to connect and discuss irrespective of the geographical distance. Such gatherings form small communities of users who share common interests, and some niche characteristics. Mark Zuckerberg, the Founder of Facebook in 2018, heralded the need to shift the focus towards 'Meaningful social interactions', pointing to the micro-communities across the social media platform. In the subsequent year, Zuckerberg mentioned "groups are now at heart of the experience" in the F8 conference. Apart from Facebook, today there are several untapped platforms that house highly saturated gatherings. Let us have a glance at how these interactions can be turned by businesses in their favour.

Influencer marketing - the secret spice

Recent years have seen an explosion in the number of home-grown social media celebrity figures, or the influencers. With a widespread reach, influencers hold the strength of micro-communities that can boost your brand's awareness, as well as ruin it in no time. Spotting the importance of influencer marketing, Amazon ensures its massive outreach keeps expanding like the universe. With its multifarious programmes started from 2017, Amazon provides a platform to influencers themselves, where they can make money out of the products they recommend.
Are seasons relevant in fashion anymore?
Through social media like Facebook, Twitter, YouTube and Instagram, influencers can apply and join the 'Amazon Influencer Program' an extension of Amazon Associates Program. Such influencer groups include Mark Cuban, Felicia Day and What's Up Mom's. Similarly, the India fashion e-commerce giant Myntra launched its influencer marketing programme that attracted a rush of social media celebrities from the country.

Youth-focused content

According to a survey performed on proportionately 1,000 people by Zak, a creative agency, nearly 67 per cent said they find content received through messages instead of those on blogs, feeds or open platforms. Also, most of the people surveyed said they prefer to chat in custom groups as they can share their thoughts more openly.

70 per cent of millennial consumers are influenced by the recommendations of their peers in buying decisions. A survey by Collective Bias, on US-based participants, revealed that out of total 14,000 millennials studied, almost 70 per cent are influenced by micro-communities and influencers. Also, around 30 per cent of consumers were found not impressed by celebrity influencers.

Niche social media and active groups

There are hundreds of groups on social media platforms, from Facebook to Telegram, where smaller groups of people share content, pictures, campaigns and what not. More often than not, these groups need funds for their campaigns and activities, which makes it a win-win situation for brands as well as the people. Businesses use this opportunity to sponsor the hot social activities, and in the process grab the hearts of their customers to boost the brand awareness. A LinkedIn group by WE ARE GOLF provides a hub for insights, articles and campaigns, about US golf industry that accounts for about US $ 84.1 billion.

"Everything has become centralised because that's where people want to put their money, but there is certainly a movement for the decentralisation of data," says Kevin Brown, Founder and CEO of GigRev, a social networking enterprise that provides platform to connect with micro-communities with free as well as premium content. Quality has always been prioritised over quantity, and hence the brands like APL, Tarte Cosmetics, Coach and Beautycon have realised the potential of private messaging to individual groups which are saturated with potential customers.

Secondary social media accounts

Ludovic de Saint Sernin, the France-based designer operates the official handle on Instagram @ludovicdesaintsernin, along with a secondary account @ludovicdesaintserninx with about 43,000 followers. As global fashion brands are tapping into the micro-communities by using influencers and trends, a major portion of the marketing is looking towards secondary social media accounts as a key to open the door of opportunities. To make their customer relationships steadfast, these brands add influencers and followers into 'close friend' lists. These accounts can be used to penetrate into the smaller groups which lean around similar tastes.

Private communities offer a genuine feedback

A public forum for asking feedbacks can involve bias in genuine reports. Thus, private communication through backstage messaging with micro-communities proves to be a better solution. Glow Recipe started its first-ever online sampling and feedback campaign in April 2020 for its private community, with live consultations on various social media platforms and masterclasses on beauty. Sarah Lee, Co-CEO of Glow Recipe remarks on the micro-community of the brand's members as 'an incredibly valuable source' for insights on new products and ingredients. Lee says that feedback received on social media has been crucial for product development of the company.

TJ Keitt, Head Analyst, Customer Experience, Forrester says "There's a large gap between customers that are highly devoted and everybody else, which suggests that what has happened in these sectors is that brands have over-prioritised customers who they sense are more devoted to them. This creates conditions in which other customers, who could be just as valuable, feel alienated." To some extent, experts account this change in marketing strategies to increasing levels of depression and loneliness especially amongst urban dwelling youth population. As per survey reports mentioned by Vogue, 47 per cent of adult US residents said they experienced loneliness more than usual, exaggerated by lockdown due to COVID-19 outbreak. In the words of Jared Watson, "This loneliness paradox gives brands an opportunity to develop extreme brand loyalty by being a resource for their fans to connect, either with the brand itself or with other fans." A brand that is successful in fostering customer emotions with itself, can ensure positive consumer sentiment that ultimately leads to customer loyalty.

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Micro-communities create possibilities to reach the last customer

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Rapid upgradation in social media marketing and introduction of saturated micro-communities have opened the dimensions for fashion retailers. Much of the need is attributed to increased loneliness amongst youngsters in times of COVID-19 outspread. Retailers can be benefited at this time by reaching out to people through smaller communities, a new trend that is collaborating bloggers and influencers for better impact.

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2020 turned the retail world on its head—both online and offline. Global lockdowns drew retailers and consumers alike to explore the potentials of ecommerce, some for the first time ever. With online traffic surging, stores have looked to integrate the ecommerce lessons learned over the past year with the familiarity, personalization, and sheer joy of the in-store experience.

For the most innovative retailers, what this means is an elevated virtual shopping experience that leverages the power of text, chat, and video to bring the IRL experience to online shopping. Connecting with customers in more effective and personal ways through virtual shopping has paid dividends across industries: customers are up to 21x more likely to convert and spend up to 70% more.

In our latest guide, we take a deep dive into three strategies offered by virtual shopping designed to increase online sales in 2021, including:

About Hero®

Add the “IRL” experience to your online store, with the #1 virtual shopping platform. Headquarted in London and New York. Hero is trusted by brands including Levi’s, Nike, Herman Miller and LVMH.

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3 Ways to Introduce Virtual Shopping in 2021

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2020 turned the retail world on its head-both online and offline. Global lockdowns drew retailers and consumers alike to explore the potentials of ecommerce, some for the first time ever. With online traffic surging, stores have looked to integrate the ecommerce lessons learned over the past year with the familiarity, personalization, and sheer joy of the in-store experience.

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The luxury consumer has never had it so good, as innovation in the personal shopping space transforms the concept of service. We explore new ideas that are gaining traction.

To receive the Vogue Business newsletter, sign up here.

Looking for vintage pieces from Celine designed by Phoebe Philo (creative director from 2008 to 2018)? That's no problem in the new universe of personal shopping.

In a time-pressed world, personal shoppers can help savvy customers to find exactly what they want, including unique items that are sold out or hard to get. The margins however are small, and shoppers need volume for their businesses to succeed, experts say. With new technology being used to help scale businesses, personal shopping startups are prepared to think long term and believe it's the future for luxury.

Sourcewhere, a personal fashion sourcing platform, is the latest entrant in a fast evolving and competitive personal shopping sector. Launched in Europe and the UK initially and created by former Net-a-Porter and Mytheresa PR executive Erica Wright, it launches on 26 January and enables users to request luxury fashion items without the need to pay fees (instead, a commission is taken from the seller on the total order). Users receive a "match" if a personal shopper within Sourcewhere's network is able to source a desired product.

Sourcewhere is geared up for vintage but in-season stock is also possible, Wright says. The personal shopper is responsible for shipping the product via an approved courier, which is tracked within the app. There will also be an "available now" section on the app, which offers rare, in-demand items sourced by sellers within its network, who are available to purchase immediately. The platform will be available in iOS in an early-access mode, with a waitlisted approach to onboarding users.

Sourcewhere, which is self-funded by Wright, will be up against the brands themselves, which are ready to access their global inventory; and luxury retailers, such as Net-a-Porter, Neiman Marcus, Farfetch, Mytheresa, Saks and Mytheresa, which have in-house teams of personal shoppers to cater for high-spending clients, who can account for as much as 40 per cent of business, according to the companies. There's also a host of personal shopping apps, including Threads Styling, and the pre-owned sites like Vestiaire Collective, the RealReal and StockX.

Getting anything is core to their appeal, says Wright. "Our network is set up to be able to give shoppers the best possible chance of finding a specific item. In a space that is heavily dominated by peer-to-peer marketplaces, there's an opportunity to grow a global network of trustworthy suppliers that focuses on personal requests."

The platform will rely on an organic network of people to help spread the word. Joining as founding advisor and lead curator is Gab Waller, personal shopper to stars such as Hailey Bieber and Rosie Huntington Whiteley. She will oversee a team of 15 established personal shoppers, some who are former e-commerce employees, and private collectors and sellers across the UK and Europe, including @oldcelinearchive, @mies_preowned and @cricketfashion.

The sourcing capabilities of in-house personal shoppers are usually limited to the in-season stock and brands they carry. Today's consumers don't want to be siloed, says luxury consultant Robert Burke, who was formerly senior VP of fashion and public relations at Bergdorf Goodman before founding his own consultancy in 2006. "More than ever, customers are in control, and brands need to be as fluid online as they are in store," he says, reflecting how this shift presents new opportunities for independent personal shoppers.

Opportunities in personal sourcing

The idea for Sourcewhere was prompted by Wright's own personal frustration at trying to locate coveted products, such as a pair of sold-out Celine sandals. "I learned it was a recurring challenge for fashion editors and industry insiders. I thought they would have access first and foremost but [they also] struggled to get their hands on these pieces," she explains. Frustrated with trawling through search engines and setting "back in stock" alerts, she identified a gap in the market for a faster, less frustrating way to shop.

Personal shoppers have their own databases of suppliers, ranging from a boutique with archive pieces that are not sold alongside new merchandise on the shop floor to store associates and trusted vintage collectors. "It is like resale but executed in a considered way, with a focus on the service element of finding items for customers, rather than reselling them on marketplaces with high inflation costs," Wright explains.

Sourcewhere faces some competition. Threads Styling, which founder Sophie Hill has evolved from a personal shopping service in 2010 into a broader social and chat-commerce platform, reports a doubling of revenues since the start of the pandemic. The UK-based company has been active in Asia since 2019 and launched in the US in 2020. Threads' primary strength is social media content, which drives over 50 per cent of sales, says chief marketing officer Samina Virk. "We shoot a lot of our own content and we mix different brands and products. We're styling them in a way that is relatable, which our customers love."

Luxury e-commerce is a crowded environment, but Threads' positioning at the intersection of social networking and e-commerce gives it an edge, Virk argues. Accenture forecasts that the social commerce industry is expected to grow three times as fast as traditional e-commerce, topping $1.2 trillion globally by 2025.

Brands can learn plenty from the entrepreneurial energy of the personal shopping sector. In 2011, Michelle Goad, a former wholesale merchandiser at Marc Jacobs, launched PS Dept as a simple messaging app connecting in-store sales associates with customers looking for specific products. By 2016, it had evolved to become a business working with over 10,000 sales associates who were employed at over 100 retail partners including Net-a-Porter and The Webster.

The business stopped operating when it was discreetly acquired by Nike in 2017, absorbing Goad herself into the company as well. PS Dept's approach to building one-on-one relationships with customers helped to inform the development of Nike's app, its House of Innovation flagship stores and social commerce strategy, which Goad worked on for four years. (She introduced conversational commerce, a first for Nike at the time, and launched a Nike product concierge team on Twitter that operated the way PS Dept would). When PS shut, members of the team, who were part of the in-house concierge business, joined Farfetch's private client division, she says.

Newcomer Sourcewhere is taking a different route, focusing more on luxury's growing interest in the pre-owned sector. Pre-owned luxury items currently account for 21 per cent of secondhand customers' closet share, forecast to increase to 27 per cent in 2023 - more than other channels like rental or subscription marketplaces, according to data from Boston Consulting Group and Vestiaire Collective. Many brands are still figuring out how to implement this trend into their business models, while consumers tend to frequent sites like Vestiaire Collective or Goat for sold-out pieces they're after, Wright says.

"The sourcing space is still relatively untouched," agrees Waller. Some 20 per cent of Waller's personal shopping business is already driven by requests for past season or hard-to-find pieces, and that percentage is growing.

Sellers are responsible for determining returns policy and communicating it to buyers on the app. Waller is confident this approach will prove satisfactory, backed by comprehensive information shared with the customer upfront. "We need to be upfront with our community and give them the best experience and knowledge, so they don't over-purchase and end up with things they want to send back," she says.

Industry experts are intrigued. "They're taking things one step further by going direct to the consumer. There's less relationship building," observes Burke. "It might be the evolution of where we're going with personal shopping, because the customer already knows what they want. They don't need to be told. They just want to find it."

A more standardised process

Personal shoppers face the challenges of juggling multiple requests, developing a reliable payments process, and the necessary gamble of occasionally buying pieces without a guaranteed end customer, says Waller. "I have thousands of clients that I service and we're making hundreds of purchases weekly."

Sourcewhere wants to standardise the process for its personal shoppers by offering effective client management tools. "We don't consider ourselves a personal shopping or concierge service. The app acts more like a marketplace because it brings all these people together in an easy, personal and accessible way," says Wright.

In August 2021, Threads Styling introduced Threads Connect, a B2B service that offers independent personal shoppers access to its technology and digital tools, such as tracking systems for client sales, order status and invoicing. Shoppers can also access Threads' sourcing network and brand relationships. In return, Threads' takes a cut from commissions.

"We felt that there was a strong personal shopping community out there and we saw an opportunity to give some of those personal shoppers the ability to scale their own business, while also driving our next stage of global expansion," says Samina Virk. Since launch, Threads Styling has on-boarded over 100 independent personal stylists.

A drive towards standardisation in the personal shopping industry is also emerging in Asia, says Thomas Piachaud, head of strategy at Re-Hub, a Shanghai-based company that works with brands within LVMH, Kering and Richemont to provide omnichannel clienteling services. Personal shoppers who operate in China, also known as daigou, are often simplistically considered to be students, who, for a side job, "put a bunch of purses into their suitcases and come across the border via airplane", he says. The reality is that it's a highly evolved business with cross-border operations including a customer service team in China and a sourcing team in Europe. "There's a high degree of sophistication," he emphasises.

Consolidation is inevitable, says Piachaud. "The margins [for personal shopping] are built razor thin; they're about 5-10 per cent these days. These personal shoppers are shipping a container of 200 luxury products every three days or so," he says.

Burke identifies the potential of wholesale management platforms such as Joor or Nuorder, which have helped to digitise and standardise the buying process and also an added layer of data that can inform future purchases. Personal shopping could follow a similar route, he says. "For so long, so much was left up to individual salespeople and their ability to be entrepreneurial. I believe that personal shopping is going to become more standardised and mainstream as the technology emerges to support it."

Sourcewhere may take between five to seven years to hit profitability, says Wright - but, she's ready to play the long game. "The most important thing is being able to get the customer exactly what they're looking for, whether it's a new season item or a piece from Margiela's Hermès years," she says. "This is a tool that uses digital and human intelligence to make shopping more accessible and personal. That's what the future of luxury looks like."

Comments, questions or feedback? Email us at feedback@voguebusiness.com.
More on this topic: VIP clienteling gets a tech makeover Startup spotlight: Seer, the luxury clienteling software Smartphones are the new salesfloor

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The luxury consumer has never had it so good, as innovation in the personal shopping space transforms the concept of service. We explore new ideas that are gaining traction. To receive the Vogue Business newsletter, sign up here . Looking for vintage pieces from Celine designed by Phoebe Philo (creative director from 2008 to 2018)?

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What is Metacoin?

Metacoin is a token created on the Binance smart chain and which will be used in the Metatown. This currency will not be the only one, there will be NFTs and stable currencies for a pleasant life in this futuristic and multicultural city which is being built.

What is Metacoin used for?

Metacoin like most cryptoassets will experience fluctuation depending on the market. Its value is correlated with the value of the BNB. Metacoin will be used for a lot of spending in Metatown. It will remain the main currency in Metatown.

what is metacoin Tokenmetrics?

There are 100 million metatcoin issued. They are distributed as follows:

10% for Team, 10% Ecosystem, 1% for refferal commissison, 10% Vesting program, 9% advisors and 60% for public sale.

where can I buy Metacoin?

You can buy the metacoin currently on Gokumarket by following the link in our menu. Other exchange will follow soon.

What is Metatown?

Metatown is the first multicultural city valuing both African and contemporary values and realities in the Metaverse. This city is a project whose mock-up is under development. It will be a universe that will combine a futuristic vision and an authentic and original environment so that each inhabitant has landmarks and anchor points linked to their sources and / or origin.

Launch date? (December 2024)

The first visits to the metatown can start in December 2024. A community of first arrivals can be formed over the first six months. This community will receive certain favors like donations from NFT or stable coins that will accompany Metacoin in the city.

what is metacoin mintable status?

There will be no further creation of Metacoin thereafter. The first to buy it will be able to get a good deal.

Whitepaper of the Metatown project

Kindly the bouton on the home to get access to the whitepaper

​

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Thanks to be part of the adventure

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Metatown project | projet Metatown | metaverse | crypto Afrique | crypto | projet metaverse

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Metatown will be the first multicultural city of the metaverse. It mainly promote cultural enhancement with an emphasis on african culture. | Metatown est la première ville multiculturelle qui existera dans la metaverse. Elle met un accent particulier sur la valorisation et la cohabitation de differ…

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A blog about homes, trends, tips & life in the UAE | MyBayut

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It's a no-brainer, The Dubai Mall is hands down the best mall in Dubai and for a good reason. With 80 million people visiting the mall annually, The Dubai Mall is a shopping and entertainment haven for locals and tourists alike.

Of course, it's not the only mall in the emirate that's providing all that, but it's definitely the best one. And this post will tell you precisely what makes The Dubai Mall the top shopping mall in Dubai.

How Many Malls Are There In Dubai?

Malls, restaurants, and entertainment - the bustling city of Dubai has everything to make life happening

In a city like Dubai, shopping malls are more like community centres and comfortable spaces for people to gather around, shop, eat, enjoy, and attend social events and activities. This is one of the biggest reasons you'll find a mall in Dubai on every nook and corner of the emirate. In all, the city has around 65 malls operating within its parameters and there are 10 more being constructed.

In such a situation, it is important for existing malls to up their games and attract people to what they offer. And the size of the mall is the last thing people consider when deciding which is the best mall in Dubai.

Which Is The Biggest Shopping Mall In Dubai?

With it's sheer size and exclusive upbeat experiences - The Dubai Mall wins the game of popularity

Talking about size, The Dubai Mall is the largest mall in Dubai. Spread over a total area of 12 million sq. ft. this gigantic mall is equal to the size of 50 football fields - that's insane!

Many people even confuse The Dubai Mall with the Mall of the Emirates, often asking:
Is Dubai Mall and Mall of the Emirates the same?
They are not. The Dubai Mall and the Mall of the Emirates are two separate shopping malls in Dubai, located in Downtown Dubai and Al Barsha 1, respectively. They are both counted among the most popular malls in Dubai . We don't think there is much to debate over which is the best shopping mall in Dubai among the two.
Is The Dubai Mall bigger than Mall of the Emirates?
We already answered that, but of course, the Mall of Emirates is way smaller than The Dubai Mall.
Is The Dubai Mall, the Largest Mall in the World?
It is based on the total area occupied by any mall. The Dubai Mall ranks 21st in terms of the gross leasable area (actual space occupied for retail and entertainment outlets). Dubai is now on a mission to construct the absolute megamall - Dubai Square, which is planned to be the largest mall on the planet in every way. Until then The Dubai Mall remains the biggest and the best mall in Dubai to visit.

Now that we've settled the matter of its size, it's time to look at all the things that make The Dubai Mall the best shopping mall in Dubai.

What Is Best In Dubai For Shopping?

Ask anyone in city what is the best place to go shopping and you'll get to hear The Dubai Mall is the best mall in Dubai for shopping. Even the best mall in Dubai reviews will give you the same answer. This place has everything for everyone. Whether you're looking for clothes, branded purchases, kids' items, lifestyle shopping, or handicrafts, you'll definitely find it here. The Dubai Mall is the ultimate one-stop shopping destination and rightfully the best mall in Dubai. But it's a lot more than that too!

Why Is The Dubai Mall, Dubai's Best Shopping Mall?

92 million people visited The Dubai Mall in the year 2015. Not even the most popular tourist landmarks and destinations have seen that kind of traffic in any given year. This mall is popular among shopping buffs, foodies, people seeking various leisure activities, or even those who just want to have a good time roaming around the place. Let's look at what attracts these people.

It's All About Variety

The never-ending list of retail options at The Dubai Mall are definitely a treat for shopaholics

At Dubai Mall, you can enjoy an unparalleled mix of retail paired with world-class entertainment and leisure opportunities and an extensive array of dining options. There are even stores you'll find only in The Dubai Mall and nowhere else in Dubai.

There are more than 1300 retail outlets in The Dubai Mall selling everything from books, toys and candies to perfumes, clothing, furniture and electronics. It may not be the best mall in Dubai for electronics - but you'll still find almost everything you need there. Retail being just one aspect of the mall, a similar variety is also available in food and beverage outlets. There are over 200 cafés and restaurants in The Dubai Mall.

It's Easy to Navigate

The best mall in Dubai is humongous. If you don't know where exactly to find the shops you're looking for, you'll fail miserably even after you spend an entire day looking for it. Thankfully, navigating around The Dubai Mall is simple. The retail outlets have been grouped into precincts based on the product type.

Everything fashion related can be found on the Fashion Avenue - this includes all high street and luxury brands, concept stores and flagship outlets. The Souk precinct is all about traditional retail. Set up to emanate in a market-like feel, the Souk is where you can buy handicrafts, jewellery, traditional clothing, and accessories. For an outdoor market vibe and premiere denim brands, head over to the village.

When you know where to go, you save time. Plus, it's hassle-free. If you still have trouble locating stores in The Dubai Mall, you can always refer to the help desks available throughout the mall.

It Caters All Budgets

At The Dubai Mall, You will always find something that fits your budget

Perhaps the best thing about The Dubai Mall is that it has something for everyone. When we say everyone, we mean everyone - regardless of how deep their pockets are. In fact, some of the best shops in Dubai Mall do not charge exorbitant prices for their products.

The comprehensive retail mix in this mall brings you a collection of everything ranging between high street favourites and high-end designers. You'll find H&M and Zara here, as well as Chanel and Cartier. Apart from that, there is an extensive variety of boutiques, convenience stores and the two prominent department stores - Bloomingdale's and Galeries Lafayette.

Simply put, you can shop from the places that fall into your budgetary limits. And when you feel the need to splurge, there are plenty of outlets to help you with that too.

It Provides Unlimited Entertainment

Besides shopping, there are a lot of things to do in The Dubai Mall . The best mall in Dubai offers entertainment and leisure outlets like no other. Someone who hasn't been to The Dubai Mall may ask:
What is Dubai Mall famous for?
The answer is simple. Keeping the shopping element aside, The Dubai Mall is home to entertainment and leisure destinations like

The Dubai Aquarium & Underwater Zoo with its world-class walk-through tunnel and thousands of aquatic species.

The Olympic-sized Dubai Ice Rink

The Dubai Dino Park, where you can walk through the prehistoric times when dinosaurs walked the planet

The VR Park that takes you into the exciting world of augmented reality

The 22-screen Reel Cinemas, which are the one of the biggest in the world

Trust us, that's a lot to keep you entertained for the whole day. If you have toddlers, KidZania is a fun learning activity to indulge them in.

It's Great for Foodies

Those of you who love food, check out the best restaurants in Dubai Mall . With 200 food and beverage outlets, you have a plethora of cuisines, flavours and names to choose from.

Whether it's Guy Fieri's Kitchen, The Cheesecake Factory, Aubaine, Social House, Markette - or any other of your favourites - you'll find taste everywhere around the best mall in Dubai. They also have Katsuya, P.F. Chang's, and Peppermill - some of the best places to eat in Dubai Mall! Which of them is the best restaurant in Dubai Mall, still remains a debatable topic.

It Enjoys a Prime Location

The Dubai Fountain Broadwalk is easily accessible from The Dubai Mall

The Dubai Mall stands adjacent to the iconic Burj Khalifa. It is the go-to shopping and leisure destination for most people renting flats in Downtown Dubai. Even those who come from far and wide, find the mall's proximity to the Burj Park, Burj Khalifa and the Dubai Fountain, quite beneficial.

The location makes it easier for people to mix things up and add sightseeing or extra entertainment to their schedule. Who wouldn't want a trip to At The Top Sky, Burj Khalifa after a fulfilling shopping and fun spree at The Dubai Mall?

Apart from the people living in Downtown Dubai, the best shopping mall in Dubai is conveniently located for those renting apartments in Business Bay or residing in .
How do I get to Dubai Mall?

The Dubai Mall enjoys a prestigious location in the heart of Downtown Dubai

In case you're wondering how to reach The Dubai Mall, the easiest way is to take the Dubai Metro unless you're driving of course. The nearest Metro Station to The Dubai Mall is the Burj Khalifa/The Dubai Mall Station. From there, you can either walk to the mall via the Metro Link Bridge or use the feeder bus service running between the mall and the station.

It Offers Great Support Services

There are nine service desks scattered around the mall, where members of the mall administration respond to your queries. Can't find a shop or need a specific service? Reach out to them and they will help you out.

The inside of the mall is a visual treat too

Does Dubai Mall have WiFi?
Yes, The Dubai Mall offers a complimentary high-speed WiFi service. Simply connect your phones to @DubaiMall and voila!

Besides the WiFi, the mall also offers:

With that, we wrap up this post on The Dubai Mall - rightfully dubbed the best mall in Dubai. By now, you know everything there is about the mall that makes it number one. It's a shopping mall that has opened up avenues of entertainment and leisure for the people of Dubai and anyone visiting the city.

However, not everyone may share our opinion about The Dubai Mall. Which do you think is the top mall in Dubai? If it's not the Dubai Mall, let us know what makes your pick a better option. Write to us at social@bayut.com . We'd love to hear from you.

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Why The Dubai Mall Is The Best Mall in Dubai - MyBayut

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Does the question "which is the best mall in Dubai" often bother you? This post will settle your dilemma once and for all. Here are all the reasons that make The Dubai Mall the absolute best among the malls in Dubai.

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This December, we have been looking at the history of shopping, and no history of shopping would be complete without looking at the one of London's most iconic department stores - Selfridges.

The brainchild of American entrepreneur, Harry Gordon Selfridge (1858-1947), the Oxford Street department store was opened on 15 March 1909, to great fanfare. And in this special blog, we will look at the opening of 'London's biggest shop,' and how the opening was reported in the newspapers to be found in The Archive. We will look at how Selfridges changed the nature of shopping when it opened 112 years ago, and how the lure of the new shop enticed some to break the law.
Register now and explore the Archive
'London's Biggest Shop'

A year before Selfridges opened, in 1908, the pages of the Illustrated London News bristled with anticipation, as they looked forward to the opening of ' London's Biggest Shop:'
On a site covering of one acre Messrs. Selfridge and Co. are building what will be the biggest shop in London. It will stand at the corner of Oxford Street and Duke Street, and will be built of Portland stone and steel throughout. The floor-space will measure more than eight-acres. There will be six storeys above the level of the street and three beneath. The work will be completed next year.
And on 15 March 1909, just ten months after building had begun, Selfridges was ready to be opened to the world, as reports :
S elfridge's stands complete. From deep foundations, seventy feet below the surface, to the topmost course of solid masonry, the Building is a finished whole, an enduring monument to the unremitting effort and strenuous toil of ten months past.
This piece was entitled ' Labor Omnia Vincit,' or 'Work Conquers All,' and was part of an advertisement placed in the newspaper by Selfridges. Indeed, you will find many Selfridges advertisements populating newspapers of the time, with cutting edge advertising being just part of the Selfridges experience, working to entice customers through the store's newly finished doors.

Part and parcel of this initial advertising campaign was to praise the work that had gone in to completing the construction of the building that would house Selfridges:
We place upon record our grea t appreciation of the British Workman whose capabilities, whose strong endurance, whose indomitable grit and pluck have been, in the construction of this Building, so conspicuously evident.
It was a clever ploy, conspicuously American Harry Gordon Selfridge appealing to the patriotism of the country in which he was starting his new business venture.

'This Is The Moment'

And so, the stage was set. The great building, 'eighty feet from the pavement to the roof, fifty feet from the pavement to the lowest basement,' with 'five acres of floors,' was stocked and staffed, and all that was needed were customers.

The East Anglian Daily Times on 16 March 1919 paints this vivid picture of the opening of Selfridges, as its new employees came to work for the first time:
...the day comes at last. Hundreds of bright-eyed young men and young women stream into the store one morning early. They find their places, they go to their counters, they look at their stock. All the rooms are full of flowers, orchids and camellias; all the three thousand lights are ablaze, the very air is charged with the spirit of a great occasion.
And then, right on cue:
The great plate-glass door opens. A woman comes in - young, pretty, smiling. 'I want...' This is the moment.
What had started as a dream, a great vision, had now been conjured into a superb reality. Thousands of people came to Selfridges on its opening day, as on 20 March 1920 reported:
The long-expected and much-talked-of event, the opening of the great cosmopolitan house of Selfridge and Co., is accomplished, an d last Monday thousands - the majority ladies - visited this magnificent Oxford Street palace with its beautiful Corinthian pillars to examine, criticise, and praise the efforts of the clever founder of this business enterprise.
And the initial reviews were resoundingly positive:
Nothing that can make shopping the most comfortable as well as pleasurable of the domestic arts seems to have been forgotten. There are rest, refreshment, and first-aid rooms as well as a library, and later on there will be a roof tea garden, an innovation very greatly needed; in fact, as a close inspection of the many departments - all in the charge of experts - shows, everything has been thought out with a view to winning the confidence of the British public.
If Harry Gordon Selfridge had set out to change the nature of shopping, he had certainly succeeded. Meanwhile, he won additional praise from for providing 'employment to 1,500 British workmen,' in a 'time of distress amongst the working class.'

'Something More Than Merely Shopping'

Selfridges was changing the nature of shopping, as an advert in the Westminster Gazette in March 1909 described:
We aim to make the shopping at 'Selfridge's' something more than merely shopping. We would like to think that everyone who spends an hour or day beneath our roof is better for the experience, has seen many 'things different,' has gathered some new point of knowledge, has discovered a way to do something better and revealed the thought to us.
In sum, shopping was no longer to be a chore, or a task, it was to be 'a pleasure, a pastime and a recreation,' a hobby, a way of gaining new knowledge, and enjoyable way of spending leisure time. Shopping could have the power to change ones perspective, and Selfridges was the locus of this learning, with its five floors dedicated to commerce and the selling of 'everything that Men, Women and Children wear, and most things that are used in daily life (provision, wines, etc, excepted).'

The goods that were on offer at Selfridges, as relates , had been 'selected with greatest care by experts who thoroughly understand the British tastes.' These goods too, were fairly priced, the same newspaper telling of how 'prices are consistently moderate.' Snake-oil sales tactics were to be eschewed too, for:
...stringent orders have been given that no exaggerated or false description of any article is to be made to induce a purchase, Mr. Selfridge very rightly believing that in the short as well as the long run 'honesty is the best policy.'
Indeed, making a purchase in this new museum of commerce was not even necessary, window shopping being allowed and actively encouraged in this advert which appeared in on 24 March 1909, entitled ' Everyday is Visitors Day at Selfridges:'
Our doors are opened at nine o 'clock each morning, and all are welcome. It is not at all necessary to be a purchaser. Those who come to look - to investigate - to walk through the acres of floor space filled with beautiful merchandise, to examine the goods, to note our prices, to pass away an hour or a day agreeably - such visitors, as well as those who come to buy, are always welcome.
Of course, if such onlookers might be enticed to buy just one little thing, we're sure Selfridges would have been delighted to accommodate such purchases.

No Such Thing As Bad Publicity

So with advertisements from Selfridges flooding newspaper pages, and paragraphs filling smart publications like , were the any other mentions of this new shopping paradise in the press of the day?

It is common, when searching the pages of our newspapers, whether it be regarding an ancestor, or a village, that news of crimes and misdemeanours are more often reported than items of good news. And Selfridges was not immune to this phenomenon. Within the first few months of the opening of the new department store, news of shoplifting at Selfridges began to permeate the pages of the newspaper press.

Take, for example, this report of a ' Lady Charged at Selfridges,' from the Daily Telegraph & Courier (London), 3 July 1909:
Mrs Clara Blennerhassett, 46, a well-dressed woman living in Portman-street, W., was charged before Mr. Denman, at Marlborough-street, with stealing twelve handkerchiefs and five hatpins, worth 39s, from Selfridge's (Ltd.), Oxford-street.
The juxtaposition of this ' well-dressed woman ' with her crime, of stealing handkerchiefs and hatpins from London's most fashionable and newest department store is compelling; we don't know her motives, other than when she was taken to the police station, she declared that she would 'not deny anything.' Her bail was set at £50, and it was 'immediately forthcoming,' again, a sign of her status and wealth. Perhaps the lure of Selfridges was just too much?

Then there was the report in December 1909 of ' Trouble with A Kentish Visitor,' as described in the South Wales Daily News. One Mrs Dalker, 32, of Crayford, Kent, was charged with 'stealing articles valued at £6 8s 4d,' or £500 today. The newspaper featured the testimony of one of Selfridges' female store detectives:
According to Miss Mitchell, the prisoner took the goods from several counters and placed them in her bag. George Osborne, another detective, stopped Mrs Dalker as she was leaving the premises, when she replied: 'How dare you make such an insinuation? I am a lady: I am going home,' and tried to push her way out. Osborne pointed out some of the stolen articles to her, and she then remarked: 'I know they are. Let me go.'
Mrs Dalker pleaded not guilty to the charges she faced, and was 'remanded on her husband's bail.'

'Most Favoured Shopping Place'

Despite such reports of shoplifting, the attraction that was Selfridges continued to thrive. Its propaganda machine continued to whir in the months following the store's opening, with one such advertisement in , 16 June 1909, proclaiming:
One of the surest indications that the great Public appreciate Selfridge's as their Shopping centre is found in the thr ongs of Visitors that flood every floor and section of the building on a hopelessly wet day.
Indeed, it paints a cosy image of a predictably wet London summer:
Outside, gloomy skies and driving rain. Inside, brightness, light and cheeriness, with always the pleasant atmosphere of welcome. Every day is visitors' day at Selfridge's, of course, but a wet day certainly accentuates it as being the cheerfullest and the most favoured shopping place in London.
It recommends the best shopping time at the store as being between nine and noon, as there 'is always more comfort, less crowding, and greater personal attention' at this time.
...the most largely visited of any London institution and (we quote our friends) 'an important factor in the daily shopping plans of very many families resident in the metropolis and a wide environment.'
To mark Selfridges' sixth month anniversary in September 1909, another Selfridges advert, this time in the London Evening Standard, boasted how the shop was:

Indeed, in those sixth months, Selfridges had woven itself into the shopping landscape of London, and would eventually earn its founder, Harry Gordon Selfridge, the moniker of the 'Earl of Oxford Street.'

Tipping over into 1910, the store had another innovation with which to delight its customers. This was the ' Roof-Garden Restaurant at Selfridges,' which was enthusiastically welcomed by , who described how 'one can take one's lunch or sip a tea in pillared arcades away from the dusty roar of the London streets' in the new garden.
Find out more about Selfridges, the history of shopping, and much more, by exploring the pages of our newspapers here today.
Selfridges continued to innovate throughout the following years, and thrives today as one of London's iconic department stores, with locations also in Birmingham and Manchester, an integral part of the shopping fabric of the United Kingdom.

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Selfridges Steps Out - The Opening of a Department Store As Told By Our Newspapers

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This December, we have been looking at the history of shopping, and no history of shopping would be complete without looking at the one of London's most iconic department stores - Selfridges. The brainchild of American entrepreneur, Harry Gordon Selfridge (1858-1947), the Oxford Street department store was opened on 15 March 1909, to great fanfare.

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Selfridges must embrace changes in shopping habits that have pushed ethical and environmental concerns to the front of the queue, according to the department store's boss.

The upmarket store group, which recently cut 450 jobs after a tough year, is introducing clothing rental, a second-hand fashion shop, beauty pack recycling and a "concierge" to help organise product repairs as part of a five-year sustainability plan intended to adapt to new ways of living.

"I think the pandemic has changed everybody's thinking forever," said Anne Pitcher managing director of Selfridges as she launched the department store's Project Earth five-year sustainability plan.

"I don't think it's as simple as [shopping online] and not walking into stores any more. I think [consumers] will shop with businesses that they trust, that they know care, businesses that they feel are their friends or that they can relate to, businesses that choose doing the right thing over making money, and businesses who are transparent in the way they do business.

"I think we've all changed and people will care not only about how you do business, but how you place people and planet at the heart of your thinking. So many businesses are so far away from that and I'm proud to say that I think [Project Earth] is transformational."

Pitcher supports the permanent pedestrianisation of London's Oxford Street, home to Selfridges' flagship store, following other schemes that have attracted diners and shoppers across the country.

"We need to ask ourselves whether Oxford Street, and not just Oxford Street, all of our town centres and cities, are comfortable, easy and enjoyable places to shop and also then how do we protect the environment. Of course Oxford Street should be pedestrianised," she said.

Selfridges joins a swathe of brands from John Lewis and Ikea to Gucci that have stepped up their ethical profile.

The department store is signed up to the Fashion Pact launched at last year's G7 meeting in which more than 20 brands, including Gucci, H&M and Zara's owner Inditex promised to address their environmental impact.

Brands are responding as growing numbers of young people turn to reuse and resale sites such as Depop in the UK, The RealReal in the US and YCloset in China. The second-hand market is expected to grow faster than fast fashion in coming years.

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Sharon White: 'The themes of tackling inequality, of wellbeing, and sustainable living will be at [John Lewis's furniture rental's] core.' Photograph: Simon Walker/HM Treasury/AFP/Getty Images

John Lewis is launching a furniture rental service and is mulling a marketplace to sell used products. Laying out a new strategy for the business, which also owns Waitrose, its chairman Sharon White said last month: "The themes of tackling inequality, of wellbeing and sustainable living will be at its core. These have never felt so relevant, with the economic uncertainty and social inequality coming out of the pandemic."

Ikea has invested in renewable energy and mattress recycling, promising to phase out single-use plastics as part of plans to spend at least €3bn (£2.7bn) on sustainability from 2009.

Chana Baram, a retail analyst at market research firm Mintel, said: "Since the pandemic happened, people have become far more aware of the processes of supply chains because all this has made the news in a big way."

She said the headlines highlighting poor conditions in a Leicester garment factory linked to online fashion shop Boohoo and reports on the treatment of workers in warehouses during the pandemic had put workers' rights at the top of the agenda.

She said these community concerns were part of a trend in more conscious shopping - sparked by David Attenborough's BBC documentary series Blue Planet, followed by Extinction Rebellion and Greta Thunberg - and had inspired protests on broader environmental issues.

"People have high expectations now of what retailers should be doing," she said. They could not focus on just one issue, such as plastics use, but had to work on all aspects of ethical business as well as they could.

Selfridges' Project Earth, was ready to launch in April but was delayed until this week because of the high street lockdown.

The retailer is working with brands including Prada to promote recycled materials such as nylon made from plastics pulled from the ocean and more sustainable fabrics like organic cotton.

Its resale service, called Resellfridges, will host a series of vintage collectors selling specially curated collections. After that, customers will be able to sell their own accessories for store credit.

Selfridges is also launching its first collection for hire with specialist Hurr Collective. Pieces from more than 40 brands including Zimmermann and Emilia Wickstead will be available to rent for between four and 20 days.

The company is also pledging to reduce greenhouse gas emissions from its stores and office by 2023 and eliminate waste by reducing unnecessary packaging. Specific commitments on key ingredients and materials include buying all cocoa from sustainable sources by 2025 and ensuring all plastic packaging will be recyclable, reusable or compostable by 2025.
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Selfridges launches Project Earth to connect with its ethical consumers

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Selfridges must embrace changes in shopping habits that have pushed ethical and environmental concerns to the front of the queue, according to the department store's boss. The upmarket store group, which recently cut 450 jobs after a tough year, is introducing clothing rental, a second-hand fashion shop, beauty pack recycling and a "concierge" to help organise product repairs as part of a five-year sustainability plan intended to adapt to new ways of living.

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0:00 / 0:40•Watch full video

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NEXT X NOW: Reimagining Future Retail Spaces Session 1

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In a world of online shopping, it's never been harder to entice customers into a bricks and mortar store. Why deal with the crowds and chaos that comes with hitting the high street when you can buy what you want from the comfort of your sofa? However, there are a select number of stores that offer an unparalleled shopping experience, either through its artful edits, stylish decor or unique concept. Here, we present the 10 best.

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In a world of online shopping, it's never been harder to entice customers into a bricks and mortar store. Why deal with the crowds and chaos that comes with hitting the high street when you can buy what you want from the comfort of your sofa?

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Dubai  is known for doing everything on a grand scale, and the city's shopping mall is no exception. The Dubai Mall is located in the heart of the prestigious Downtown Dubai, right beside the world-famous Burj Khalifa and the iconic Dubai Fountain. It is the largest mall in the United Arab Emirates and the second largest shopping mall in the world based on the total area. It is one of the most visited buildings in the world as well, attracting more than 80 million people yearly. As one of the most popular and spectacular attractions in the city, your trip to Dubai isn't complete without visiting this gigantic shopping paradise.

The Dubai Mall is one of the most luxurious malls, which provides the best shopping, entertainment and food experiences. With more than 1000 shops to explore, the Dubai Mall has changed the meaning of shopping completely and makes your shopping experience a memorable one. There is a wide variety of shops, including high-street favorites like Topshop and Zara, or department stores such as  Bloomingdale's  and Galeries Lafayette. Meanwhile, luxury brands have found a home at the Fashion Avenue . The Fashion Avenue, an area dedicated to over 150 new luxury shopping and dining experiences, positions The Dubai Mall as the fashion capital for the Middle East. Another elegantly designed area is The Souk, where you can find jewelry shops, accessory outlets, traditional Arab clothing brands, handcraft stores, cafés and restaurants.

Next to shopping, there are a lot of activities in the Dubai Mall to keep the whole family, kids and adults, satisfied. Visit the world-class Dubai Aquarium & Underwater Zoo, featuring thousands of aquatic animals and a 270-degree walkthrough tunnel, go ice-skating on the Olympic-sized Dubai Ice Rink or go to Ski Dubai and enjoy the snow, ski, snowboard, meet the penguins, zip line or take a chairlift ride, the list is never-ending.

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A memorable shopping experience in the Dubai Mall - EuropeanLife Media

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Dubai is known for doing everything on a grand scale, and the city's shopping mall is no exception. The Dubai Mall is located in the heart of the prestigious Downtown Dubai, right beside the world-famous Burj Khalifa and the iconic Dubai Fountain.