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subdued colours, minimal, clean lines, warmth, embraces negative space, minimal, minimalist, experimental, innovative, unconventional, and with a sense of humour, natural materials, colour blocking, modernity, clarity, geometric, tonal contrasts,

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Dutch, Scandinavian,

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Dutch, norwegian, scandinavian

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authenticity, interactive, relatable, sustainable, honest, minimal, vintage, bold, post modern, clarity

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Using the adjacency matrix, I want to determine how different factors contributing to visual shifts are causing changes in sensory perceptions of the Gen-Z / millennial audience. I want to study the impact of this on brand success.

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CLEAN, MINIMAL

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HIGH FLASH PHOTOGRAPHY

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BOLD, BLOCK COLOURS

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LESS INFO

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INCREASED CONTRAST

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BOLDER

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MORE WHITE SPACE