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Age: 47
Country of Birth: Colombia
Spouse: There's not much information on his personal affairs
Net Worth: $30 Million
Education: Working 3 jobs @14 to support his mother and her children; won a contest and was able to go to the best academy in Cali, Colombia

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https://en.wikipedia.org/wiki/Beto_Perez
https://www.cnbc.com/2017/09/27/how-a-mistake-led-the-founder-of-zumba-to-launching-his-business.html
http://lifestyle.inquirer.net/193512/the-rock-star-of-zumba-gives-manila-fans-the-party-of-their-lives/

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Beto took two of the most common things in any hispanic home and put them together. Music and dancing are so important in the latino culture. I can see why this company has been able to achieve so much in the financial world. Its such a simple concept that would be overseen.

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Even when Beto was already teaching classes, he felt that he hadn't fulfilled his dream yet. He still wanted to do more with it. He made an infomercial to reach a broader audience. His routines were sold on DVDs. His company became one that sold videos, licensed instructors, and also released a fashion line.

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When Beto found himself in a tough situation he adapted to the circumstances. At a very young age he acquired the skill. Like him working 3 jobs to help his family or how he left his homeland to do something more with his life. In the U.S. he had to learn a new language and customs and culture.

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I am very amazed at how this man tried so hard to be where he is now. He is a Latino man who could have given so many excuses as to why he wasn't doing things, but he didn't. The only thing that troubles me is that he doesn't really talk about his personal after he created Zumba. He sounds like a robot that has no emotions or family. I feel that entrepreneurs should share their life with people, that might make them feel attracted to the product. I personally buy a product from someone when I feel like they can connect with me.

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At age 16, he was instructing an aerobics class. This was due to the fact that he had made an agreement with his mother that he couldn't move to the U.S. if he wasn't financially stable. One day, he forgot the music but he had prerecorded music from the radio on cassette tapes. He saw people were sweating and realized what a great idea that was.

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Beto started a workout program in which you dance and perform aerobic exercise. Together with healthy eating it eventually leads to weigh loss.

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Beto left everything he knew in his home country, to go into an unknown place. While teaching aerobics, he kept trying to promote his business on the side. Finally in 2003, he starred an infomercial, that was more effective than his previous strategies. In 2006, he established Zumba Fitness LLC.

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Even as a young man, he decided to do everything in his power to help his single mother and his siblings. He was working 3 jobs. He still found time to follow his passion. The lambada contest he won helped him get into one of the best academies of Cali.