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industrial revolution
18th and 19th century
factories where started to be made
massed produced
compotition

they need to be sold
good and bad things happened

ww2:
mass groups of people can make a diffrence
TV was made

The first type of grouping of audience was through demographic- facts
demographics can tell you who, what and where but can't tell you why.

mallow's hierarchy of needs
every human is trying to self-actualise.

its a building block

advertisers job is to push you up the hierarchy.
young and rbicam 70s
4c's
cross,cultural,consumer,characteristics

mainstreamers= 40% of the market
aspirers= interested in status
succeeders= claimed the ladder of society and want to keep the satus
reformers= want to mak ether world a better place

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The Broadcasters' Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the United Kingdom.

BARB is jointly owned by the BBC, ITV, Channel 4, Channel 5, Sky and the Institute of Practitioners in Advertising. Participating viewers have a box on top of their TV sets which tracks the programmes they watch.

How do they calculate television viewing figures?

TV ratings are compiled daily by the Broadcasters' Audience Research Board. BARB recruits 12,000 people across 5,100 households representative of the overall UK viewing public. As well as demography and geography the panel is selected according to platform, whether the TV set or via desktop, laptop or tablet.

little box which monerters ( selects people)
remote. when someone comes in they press a button.
1 person represents 4,000 people

tells us the most expensive time slots

4+
270 channels

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a consumer product that has a brand and reputaion

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link emotions and thoughts to a object or things.

fed the dog and rang the bell. conditioned the dog to want food when he rang the bell. he took the food away. he rang the bell without food and the dog thought it was getting food.

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all advertisement is about chasing behavour

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directs response TV adverts-
for example you might see an advert on television excitingly telling yo to call now for a one time offer. limit time. not an infomercial
( https://youtu.be/m3JSTyLQWyw)

Public service announcement-
a public service announcements is an announcement hat the government need you to know. they are none profitable.
( https://youtu.be/l_y3Mwqah-E)

Testimonial Advertising- They take satisfied consumers of products and services and turn them into spokespeople.

Word of mouth advertising has always been the easiest and most
effective method of advertising, and testimonial ads capitalise on it. ( all actors ) (https://youtu.be/goX9yDn5PeU)

DEMO: the demonstration advert (of the product or service)

Problem: the problem advert (where a problem is solved by the product or service)

SYMBOL, ANALOGY, EXAGGERATION: the symbolic advert (e.g. where a flu germ is portrayed as an alien)

COMPARISON: The comparative advert (comparing the product or service with similar products or services on the market)

the perfect story (use of the product or service creates the perfect outcome, e.g. using a certain washing powder on your shirt gets you the job interview)
(John Lewis)

BENEFIT CAUSES STORY: For example, Lynx (opposite to the problem-based type, where the positive effect of the product or service is emphasized, e.g. you will look younger)

SERIAL USE OF ICONS: For example, Energiser Bunnies, Peter Kay in the John Smith Ads etc.

SERIAL USE OF ICONS: For example, Energiser Bunnies, Peter Kay in the John Smith Ads etc.

ASSOCIATED USER IMAGERY: For Example Nike

UNIQUE PERSONALITY PRODUCT: For example, Dyson

PARODY: parody (where the advert mimics the format of another advert or media product, e.g. an advert for a pasty using the imagery and voiceover of an expensive perfume advert. For example, Orange Wednesday/Specsavers

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ricky tomlinson- https://youtu.be/DvYMKwCMSq0

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1. Which brands are followed?
coca coal, pepsi, irn bru, red bull, star buks

2. What methods do the brands use to access the audience? (Is it all TV?)

3. What technical terms are used?
recument
out reach ( helping people )
anked
international
asperational
signature
conservative

4. What methods do the advertisers
use to manipulate the audience?

5. What methods might your brand use? (Brut/Irn Bru/Rubik's/Hubba Bubba)