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Gerne is a way of categories the type of music video.

record labels and producers will target audience by using different categories of music videos

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As live it's a music video that is sang while performing live.
In this music video makes it live because of the main artist are singing in paris in front of the crowd and in the background of the screen that shows them.

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Jay-Z & Kanye West - Ni**as In Paris (Explicit)

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An animation is a music video that is made of drawing.

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Music video by Tyga performing Boss Up (Official Video). 2017 Last Kings Music / EMPIRE http://vevo.ly/Qr07LD

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An impressionist music video its a music video that wants to make people feel some type of way.
The target in the music video is to leave impression to the audience .
For example - Pharrell Williams - Happy

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Pharrell Williams - Happy (Official Video)

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Homage is a music video made from the old clips that have been put together

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We have music videos because it will be for promotional purposes  to attract the audiences and for artistic purpose and it is made to be entertaining to the audiences.

This is a example of the entertaining music video by ok go

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OK Go - Here It Goes Again (Official Music Video)

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Major Record label are usually owed by big media conglomerates their music video have high production values, for example Sony Record label
Artists signed by Sony record labels
J Cole
J cole is a Sony record label signed artist and this is the music video made by sony label, the music video looks unique
https://www.youtube.com/watch?v=p0L4lA6bS2E
Will smith
https://www.youtube.com/watch?v=IwBS6QGsH_4
Davido
https://www.youtube.com/watch?v=3Iyuym-Gci0

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why do record labels use big budget music video?

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why do record labels use big budget music video?

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Record labels use big budget because the more people will buy and watch because the video will be every way.it will be promoted every way so that more will watch it.

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Why do Independent Record label use low budg

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Why do Independent Record label use low budg

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An independent record label is not owned by a media company they have smaller budget and smaller artists for example
Acid jazz Label
acid jazz have band such as new street adventure
For example:

New Street Adventure - The Big A.C.

https://www.youtube.com/watch?v=eLvo5bqBiCo
This makes it a low budget music video because it is a simply music video and the set up its just a dancer dancing through out the whole music video and the artist is not in the music video

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A unsigned artist is an artist who makes songs and music video but not signed to a record label.
For example PV Moyo
it is beneficial for an unsigned because you can promote music and be seen by major labels.

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Music Video PV Moyo Performing The Blaze (c) Angry Boy Ent Filmed by Anarchy Cinema

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Youtube is important for music video because everyone uses youtube and it is available all over the world and it is for free.

What is a Music Channel?
A music channel is a programme that publish music videos and helps the record labels promote their songs.

Why are music channels important for artists when promoting their songs?
Music channels are important for artists when promoting their songs because it will benefit less known or unsigned artist get out there and be every way.
What is I TUNES?
iTunes is a media player, with songs and music video
Why do you think artists allow you to download their videos on I-Tunes?

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Synegia is two media products come together and promote one another for example
Migos & Marshmello - Danger

Danger by Migos&Marshmello is a music video that is synegia because they were promoting a film called Bright.

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Migos & Marshmello - Danger (from Bright: The Album) [Official Video]

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In this music video the style they use was an narrative music video of the past that were living and how they were progressing through life over the past years. The music video it is emotional to go with the song.
They made it black and white to make it look old and make it go with the Scenes.

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Single, Taken from the album "Albion" on rough trade records

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A gerne is a category of content, as in music its marked by form, composition and distintive style.

It is important to audience because each audience are into different kind of music so that were genre comes in with different types of styles.

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As Live its a music video that is sang while performing live.
In this music video makes it live because of the main artist are singing in a show in front of the crowd. in the background of the band.

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Travis Greene - Be Still (Live Music Video)

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An animation is a music video  that is made of drawing and objects are manipulated to appear as moving images and it illustrate the lyrics and the meaning..
This is an example of a music video By Carnhill ft Youngs Teflon x Krap

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CarnsHill Ft Youngs Teflon x KTrap x 67 Monkey, Dimzy, Liquez, R6, ST & ITCH - CHECK DIS

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In this case it is a visual interpretation of the lyrics,
For example Drake - God's Plan

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An narrative music video is a music video that its got a meaning to it, It helps develop character or the plot by adding the extended version.

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Impressionist is to make audience feel a certain way by the theme or impression of the style/ genre.
The target in the music video is to leave impression to the audience
For example - Pharrell Williams - Happy

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Pharrell Williams - Happy (Official Video)

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Surrealist they use the effect to create the meaning in the video (dream like)
for example
Coldplay - Up and UP

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The third single to be taken from Coldplay's acclaimed new album, A Head Full Of Dreams (out now). Download the song from http://smarturl.it/AHFOD or stream at http://cldp.ly/cpspotify Get A Head Full Of Dreams now: - iTunes http://smarturl.it/AHFOD - Amazon http://smarturl.it/AHFODamazon - Google Play http://smarturl.it/AHFODgplay - TIDAL http://cldp.ly/AHFOD-tidal - CD http://smarturl.it/AHFODcd - Vinyl http://smarturl.it/AHFODvinyl CREDITS Parlophone Records presents...

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Pastiche imitates the movie and they use fake actors to be pretending to be real actors.
for example
Falling Down

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Parody music video is a video made to imitate or make fun of from the original piece of work

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Straight Outta Hogwarts (Music Video Parody)

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You are now about to witness the strength of Wizard knowledge. Harry, Ron, and Hagrid go in on the classic N.W.A. beat.

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Homage music video is a music video with old scenes clips that have been put together to create a video.
For example - Chase & Status - Blind Faith

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Chase & Status - Blind Faith ft. Liam Bailey

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Vote for Chase & Status to win Best British Group at the BRITS 2012: http://bit.ly/y8ZejK Music video by Chase & Status performing Blind Faith. (C) 2011 Mercury Records Limited Best of ChaseAndStatus: https://goo.gl/hzz3yF Subscribe here: https://goo.gl/CxTmZW

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Influence of commercials/ Product placement

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Influence of commercials/ Product placement

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influence of commercials is a adverts which carries a narratice with products placed in the music video

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A  Low-key lighting is a style of lighting for photography, film or television. It is a necessary element in creating a chiaroscuro effect. Traditional photographic lighting, three-point lighting uses a key light, a fill light and a back light for illumination.
A  High-key lighting is a style of lighting for film, television, or photography that aims to reduce the lighting ratio present in the scene. This was originally done partly for technological reasons, since early film and television did not deal well with high contrast ratios, but now is used to suggest an upbeat mood.

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Discuss what miming/ lip syncing is and allusion.

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Discuss what miming/ lip syncing is and allusion.

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Lip syncing is when you silent move your lips to the song thats playing in the background. Allusion is something that is said or written that is intended to make you think of a particular thing or person.

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What is cutting to the beat and why would it be used? Give an example of a music video which cuts to the beat?

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What is cutting to the beat and why would it be used? Give an example of a music video which cuts to the beat?

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Cutting to the beat is a way of editing a video so that each clip changes at the same time as the beat of the track, it will be used to go with the song and make it match with the video.
Example
Yo Gotti - save it for me

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Yo Gotti - Save It for Me ft. Chris Brown

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Explain what multi-image is and give some example of this technique in a music video.

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Explain what multi-image is and give some example of this technique in a music video.

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Multi image is multiple shots in a shot in the video.

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YoungBoy Never Broke Again - Through The Storm [Official Music Video]

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What is an establishing shot? Give an example of a music video which uses an establishing shot and explain why it’s being used

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What is an establishing shot? Give an example of a music video which uses an establishing shot and explain why it’s being used

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Establishing shot is usually long shot in film or video used at the beginning of a sequence to establish an overview of the scene that follows.its been used so that it create the story of whats about to happen

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What is tracking and dollying give an example of a music video which uses tracking and dollying and explain why it is used?

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What is tracking and dollying give an example of a music video which uses tracking and dollying and explain why it is used?

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A tracking is when the camera is following from the side of maybe a car or anything thats moving.
A dollying is when a camera is following backwards of a object moving towards.

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What is green screen/ chroma key? Why is it used? Give an example of a music video that uses green screen?

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What is green screen/ chroma key? Why is it used? Give an example of a music video that uses green screen?

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Green screen is background that is green which is used for music video purposes or any video content and they use it to change the background.

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Music Video by Jackboy - lm up

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