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How successful is my main and ancillary text is?

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How successful is my main and ancillary text is?

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My main media product (music video) is successful as our planned synergy has worked out during the music video and therefore the audience would associate our music video with the balloons signifying the idea of letting go , when the artist lets the balloons go at the very end. In addition my ancillary products are successful as all of them link together by showing clear synergy which in this case the main synergy product is balloons which is featured in all my media products and also the colour scheme. My target audience can therefore identify that all of my media products belong together due to the connections that all my media products have.

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My target audience would be attracted to my media products as it shows clear synergy through out but also , my media products appear to be quite playful and that it conventional to kpop genre as many of kpop videos which feature female artist are playful, and thats what my target audience are attracted to.

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Comparing our video with existing media products 

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Comparing our video with existing media products 

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Her music video uses font which are white coloured and her name appears at the very beginning of the music video , within our music video we showed the artist name at the beginning which was used as synergy throughout all my media products

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Taylor's website uses the same advertisement as the magazine advertisement, synergy is shown through the use of colour and the use of costume, make up and hair. Within my website i have used the artist which wore the same costume within the music video and used the same font from the music video.

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The advertisement appears on Taylor's Swift website which  shows clear synergy throughout all her media products,   I have not included my magazine advertisement on my website however within my advertisement I have used the same colours, font, costume and make up and synergy products such as balloons , so that the advertisement would show clear synergy.

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I have kept the same colour scheme through all my media products , as warm tones appeared in our music video I wanted my website and my advertisement to have a soft pink colour to express the mood of the music video

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I have kept the same font through out all my media products as it would be easy for the audience to associate the font with our music video. I used the font on the beginning of the music video to show the artists name , and also on my website and created merchandise which shows the artist name in the same font , my magazine advertisement uses the same font but in different sizes.

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The main synergy product which appeared throughout all media products is the balloons , we have planned to make the balloons as our synergy product during our planning and research stage , as it would stand out through all media products and the audience would be able to identify it easily , I have also incorporated the balloons within the name of the album

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The artists wore the same costume from the music video in magazine advertisement and also the website . She wore the costume which appears at the beach in all the media products as that location has the most screen time during the music video.

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Our music video appears on the homepage of my website which we can see direct synergy as straight away the product which is being promoted is shown on the home page. You cannot see my music video on my magazine advertisement as this is not conventional however the music album is shown which of course advertises the music video at the same time.

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Colour scheme

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Balloons

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Costume

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Use of font