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MAGAZINE ADVERT:
MAIN CENTRAL IMAGE: For the main central image. I plan to use one of these images taken at the beginning of the year. I particularly like the light and pose in the first one, however would like to use one in which the sunglasses are included in the constume to create as much synergy as possible. I would also like to cut out the background and use an image from the internet (which I will then edit in photoshop, to change the colours, constrasts and the way in which it blends with the image of the artist) in order to demonstrate using photoshop effectively and creating something using many different photoshop tools. Below are the shortlist of images I plan to use for the magazine advert, including images of the artist and images I have found online (pinterest and tumblr) as possible backgrounds.

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In terms of colour schemes, I would like to stick to the neon, bright, feminine colours which appear throughout the video, particularly for the magazine advert. Depending on the way the main central image of the artist blends into the background, I plan on either using a purple/pink background or a blue colour scheme. Throughout the video, neons are used frequently and many different colours appear in different parts of the video. For example, the chorus uses blue and red only, whereas the verses and the post chorus use a variety of neon colours which are constantly changing. Here is some inspiration from our music video of colour schemes to use in the ancillary texts:

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While I intend to use one of these 3 colour schemes as the main colour for the magazine advert ancillary text, for the website I plan on following the conventions of many other pop artists such as ALLIE X and Charli XCX, and using images of the artist, logos and fonts to bring colour to the website, (a much wider range of colour, reflective of ALL the colour schemes in the video), with one plain background colour, most likely black or white. This is so that the website is easily viewable, not too much visual content and simple to naviagte. Having a plain background with most colour in the images, links etc also allows more attention to be drawn to those things as they stand out clearly against the white/black background (particularly neon colours). Here are some examples from artist websites I have researched.

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For the purpose of synergy, I plan to use this font (insert name) which was used in the video to introduce our artist. We took inspiration from IAMDDB and thier use of font in 'Shade'.

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As a secondary font, (for both ancillary texts) I plan to use a simple font such as helvetica or arial light, drawing inspiratoin from ALLIE X's website. This allows the most important text layers in the texts to catch the audiences eye, the artist name and album name standing out the most. It also allows the texts to look more minimalistic, cleaner and less chaotic. Due to the decorative and distinctive style of the main font used in the video, having that as the only font throughout the media texts would be too visually chaotic and hard to read. Particularly for the tour dates, which will be smaller than the other main texts, a simpler, sans serif font will mean the important information displayed will be easily readable.

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I plan on using a transparent heart, which I will remove the background from in photoshop, as a way of incorporating synergy into both my ancillary texts. I also plan on using the Sleepless Records Label visible at the top of the advert and website, as well as some graphic additions such as a computer cursor on the screenshot from the video and on the social media links to add some visually interesting elements to the ancillary texts. Here are some examples:

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I also hope to create a silhouette type image additonal to the image of my artist (as secondary layer, with low opacity) or, depending on the background and colours, as the main central image, in a similar style to this.