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Market segmentation and advertising as firms and companies are able to gather information on their customers to create a psychographic profile for their average customer, they will then use this profile to cater and target their products using information on the psychographic profile.

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How we will use this research in our music videos 

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How we will use this research in our music videos 

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Our main target audience applies to strugglers as their low incomes will not allow them to bring the luxuries of life. Grime music videos also tend to be filmed in low income areas which is also a lifestyle factor which attracts this audience to our music video but by also adding a luxury factor such as expensive clothes and materialistic items. We can add a unique twist and target all 3 pshycographic profiles.

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Since grime is an adaptation of hip hop, we can further our target market into not just a niche london market but a more global market. Also as we fall under 3 categories of the psychographic profiling, we can target other genders, background etc. such as female strugglers or high income mainstreamers.

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Which Categories is our target markets applied to 

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Which Categories is our target markets applied to 

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Strugglers, mainstreamers and and aspirers as our young urban target market are from low income backgrounds and are fixated on succeeding in life.

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It is used to determine the audience for the artist. This is usually based on aspects like: Music taste, opinions, religion, lifestyle choices and personality traits. Its different to demographic profiles as it focuses more on the choices and the interests of the person, rather than of factual things like income.

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1. Male
2. Aged 16-21
3. In education or working an apprentiship, internship etc.
4.Dealing with personal and monetary issues.
5. Household income of £21,000 or less

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1. Concerned with making money aswell as living luxury lifestyle.
2. Lives an unhealthy lifestyle due to eating junk could but could potentially be sporty.
3. Enjoys playing video games and being online on social media.
4. Is price sensitivity
5. Finds fufillment in feeding family and affording expensive goods.
6. Spends time with friends and acquaintances