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From the shops of Gamestop, the advertisers have never ceased to amaze those that look for the unreal experience. Destiny 2 is one of those games. The general target audience are people that are specifically looking for the off-world superhero game, as the character you play as has numerous abilities that a normal person could never gain. These people, now with a simpler way of modifying your abilities from Destiny 1, can range from children to mature adults. Children just want to have fun, play games and interact with the online gamer world. Adults that play are looking to have fun with old friends or just take a few hours to escape from the real world and dive into a story.
Some of the things that Bungie, the creator of Destiny, used to get the word out to the public and fashion there product to look cool and exciting is gameplay, show-and-tell, and pre-order incentives. https://www.youtube.com/watch?v=hdWkpbPTpmE, This has a good deal of the previously described strategies above. Gameplay, used in ads, show the audience what they will be playing first hand, what they can do and what they will accomplish, offering an in-depth version of show-and-tell. Pre-order incentives also boost the idea of buying the game by offering exclusive items or abilities to the players that get the game early (Bungie does NOT under any circumstance do this right). The showcase of the "Super" abilities is also a incentive to buy, and with Destiny 2 having three all new supers, this gets the audience extremely excited (I know I was) for the new things you could do and all powerfulness of your characters.
Generally speaking however, these types of games attract more men then women. Stereotypically, men are more attracted to the idea of (almost) unlimited violence and destruction with games such as GTA V, Call of Duty or Dead By Daylight rather then girls trying for peace and compromise with games such as Animal Crossing or Cuphead.