# data[].attributes.body
Start an insta account for your site (new untapped audience for likes/follows)

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Follow other relevant accounts

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Like other accounts posts

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Thunderclap style posts - get as many people (company wide or external) as you can to post/RT etc at same time

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Write snappy quick bait titles - e.g. short/ question

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Jump on popular hashtags

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Tag relevant accounts

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R29’s @MadelineBuxton  writes about how leaders like @joyehoward and @leslieberland at @Twitter and @Sonos are taking issues into their hands https://t.co/Fq4Zs4MyxC

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R29’s @MadelineBuxton  writes about how leaders like @joyehoward and @leslieberland at @Twitter and @Sonos are taking issues into their hands https://t.co/Fq4Zs4MyxC

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No excuses #CES2018. Women's voices belong on keynote mainstage. Make it happen in 2019. #CESSoMale #genderavenger

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R29’s @MadelineBuxton  writes about how leaders like @joyehoward and @leslieberland at @Twitter and @Sonos are taking issues into their hands https://t.co/Fq4Zs4MyxC
— Refinery29 (@Refinery29) January 9, 2018

# data[].attributes.attachment_link.metadata.attachment_props_source.data.text
R29’s @MadelineBuxton  writes about how leaders like @joyehoward and @leslieberland at @Twitter and @Sonos are taking issues into their hands https://t.co/Fq4Zs4MyxC

# data[].attributes.attachment_link.metadata.attachment_props_source.includes.tweets[].text
No excuses #CES2018. Women's voices belong on keynote mainstage. Make it happen in 2019. #CESSoMale #genderavenger

# data[].attributes.attachment_link.metadata.attachment_props.original_text
R29’s @MadelineBuxton  writes about how leaders like @joyehoward and @leslieberland at @Twitter and @Sonos are taking issues into their hands https://t.co/Fq4Zs4MyxC

# data[].attributes.attachment_link.metadata.attachment_props.text
R29’s @MadelineBuxton  writes about how leaders like @joyehoward and @leslieberland at @Twitter and @Sonos are taking issues into their hands https://t.co/Fq4Zs4MyxC

# data[].attributes.attachment_link.metadata.attachment_props.referenced_tweets[].text
No excuses #CES2018. Women's voices belong on keynote mainstage. Make it happen in 2019. #CESSoMale #genderavenger

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Infographic images for big exclusive pieces

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This is one way alcohol increases cancer risk, according to our research out today: https://t.co/ogIlazxvFd

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This is one way alcohol increases cancer risk, according to our research out today: https://t.co/ogIlazxvFd https://t.co/1NpCnO1VeR

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This is one way alcohol increases cancer risk, according to our research out today: https://t.co/ogIlazxvFd pic.twitter.com/1NpCnO1VeR
— Cancer Research UK (@CR_UK) January 4, 2018

# data[].attributes.attachment_link.metadata.attachment_props_source.data.text
This is one way alcohol increases cancer risk, according to our research out today: https://t.co/ogIlazxvFd https://t.co/1NpCnO1VeR

# data[].attributes.attachment_link.metadata.attachment_props.original_text
This is one way alcohol increases cancer risk, according to our research out today: https://t.co/ogIlazxvFd https://t.co/1NpCnO1VeR

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This is one way alcohol increases cancer risk, according to our research out today: https://t.co/ogIlazxvFd

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Analyse best time of day for your site to post on SM

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Sophisticated analytics (esp for twitter campaigns) - what can we use in advance of campaigns?

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Post the same content piece (at the same time on different days) but in different formats to see which works best

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Look at other sites/ competition

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Mix up post types - e.g. don't use the same image

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Review what content posts have worked best so far

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Have a clear call to action - click bait

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Check out our Jan/Feb issue: Leading culture change, a real-world guide to AI, and the new CEO activists.

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Check out our Jan/Feb issue: Leading culture change, a real-world guide to AI, and the new CEO activists. https://t.co/WtpUgr9Uw5

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Check out our Jan/Feb issue: Leading culture change, a real-world guide to AI, and the new CEO activists. pic.twitter.com/WtpUgr9Uw5
— Harvard Business Review (@HarvardBiz) December 19, 2017

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Check out our Jan/Feb issue: Leading culture change, a real-world guide to AI, and the new CEO activists. https://t.co/WtpUgr9Uw5

# data[].attributes.attachment_link.metadata.attachment_props.original_text
Check out our Jan/Feb issue: Leading culture change, a real-world guide to AI, and the new CEO activists. https://t.co/WtpUgr9Uw5

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Check out our Jan/Feb issue: Leading culture change, a real-world guide to AI, and the new CEO activists.

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Post real world relevant content

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Post teasers e.g. before a big interview is released

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We have announced the winner of the 2018 BOSCA award! Find out more about the winner and what their peers have to say on Bioanalysis Zone https://t.co/z5gd7hpwKa

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We have announced the winner of the 2018 BOSCA award! Find out more about the winner and what their peers have to say on Bioanalysis Zone https://t.co/z5gd7hpwKa https://t.co/tRAjtjO1g4

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We have announced the winner of the 2018 BOSCA award! Find out more about the winner and what their peers have to say on Bioanalysis Zone https://t.co/z5gd7hpwKa pic.twitter.com/tRAjtjO1g4
— Bioanalysis Zone (@BioanalysisZone) January 10, 2018

# data[].attributes.attachment_link.metadata.attachment_props_source.data.text
We have announced the winner of the 2018 BOSCA award! Find out more about the winner and what their peers have to say on Bioanalysis Zone https://t.co/z5gd7hpwKa https://t.co/tRAjtjO1g4

# data[].attributes.attachment_link.metadata.attachment_props.original_text
We have announced the winner of the 2018 BOSCA award! Find out more about the winner and what their peers have to say on Bioanalysis Zone https://t.co/z5gd7hpwKa https://t.co/tRAjtjO1g4

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We have announced the winner of the 2018 BOSCA award! Find out more about the winner and what their peers have to say on Bioanalysis Zone https://t.co/z5gd7hpwKa

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Countdown to big content pieces

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4 days to go until #Ausopen! 😉😊💪🐨 @tomasberdych
#countdown

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4 days to go until #Ausopen! 😉😊💪🐨 @tomasberdych
#countdown https://t.co/dczs0GqLH8

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4 days to go until #Ausopen! 😉😊💪🐨 @tomasberdych#countdown pic.twitter.com/dczs0GqLH8
— Team Tomas Berdych (@Pojd_Tomas) January 12, 2018

# data[].attributes.attachment_link.metadata.attachment_props_source.data.text
4 days to go until #Ausopen! 😉😊💪🐨 @tomasberdych
#countdown https://t.co/dczs0GqLH8

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4 days to go until #Ausopen! 😉😊💪🐨 @tomasberdych
#countdown https://t.co/dczs0GqLH8

# data[].attributes.attachment_link.metadata.attachment_props.text
4 days to go until #Ausopen! 😉😊💪🐨 @tomasberdych
#countdown

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Include logos on posts - create brand awareness

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Link back to the site

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Targeted social

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Hematologic cancer specialists, get the latest clinical & scientific news.
Free subscriptions to Oncology Central ⬇︎ https://t.co/BTSZmudEUc

# data[].attributes.wish_content.attachment_props.original_text
Hematologic cancer specialists, get the latest clinical & scientific news.
Free subscriptions to Oncology Central ⬇︎ https://t.co/BTSZmudEUc

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Hematologic cancer specialists, get the latest clinical & scientific news.
Free subscriptions to Oncology Central ⬇︎ https://t.co/BTSZmudEUc
— Oncology Central (@OncologyCentral) January 8, 2018

# data[].attributes.attachment_link.metadata.attachment_props_source.data.text
Hematologic cancer specialists, get the latest clinical & scientific news.
Free subscriptions to Oncology Central ⬇︎ https://t.co/BTSZmudEUc

# data[].attributes.attachment_link.metadata.attachment_props.original_text
Hematologic cancer specialists, get the latest clinical & scientific news.
Free subscriptions to Oncology Central ⬇︎ https://t.co/BTSZmudEUc

# data[].attributes.attachment_link.metadata.attachment_props.text
Hematologic cancer specialists, get the latest clinical & scientific news.
Free subscriptions to Oncology Central ⬇︎ https://t.co/BTSZmudEUc

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Include teaser part of article/ video

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.@justinbaldoni has a challenge for men: Are we strong enough to be sensitive?

Watch Justin's full TED Talk about being #ManEnough: https://t.co/BFsWQhvdqb

# data[].attributes.wish_content.attachment_props.original_text
.@justinbaldoni has a challenge for men: Are we strong enough to be sensitive?

Watch Justin's full TED Talk about being #ManEnough: https://t.co/BFsWQhvdqb https://t.co/j4cEQthTjS

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.@justinbaldoni has a challenge for men: Are we strong enough to be sensitive?

Watch Justin's full TED Talk about being #ManEnough: https://t.co/BFsWQhvdqb pic.twitter.com/j4cEQthTjS
— TED Talks (@TEDTalks) December 4, 2017

# data[].attributes.attachment_link.metadata.attachment_props_source.data.text
.@justinbaldoni has a challenge for men: Are we strong enough to be sensitive?

Watch Justin's full TED Talk about being #ManEnough: https://t.co/BFsWQhvdqb https://t.co/j4cEQthTjS

# data[].attributes.attachment_link.metadata.attachment_props.original_text
.@justinbaldoni has a challenge for men: Are we strong enough to be sensitive?

Watch Justin's full TED Talk about being #ManEnough: https://t.co/BFsWQhvdqb https://t.co/j4cEQthTjS

# data[].attributes.attachment_link.metadata.attachment_props.text
.@justinbaldoni has a challenge for men: Are we strong enough to be sensitive?

Watch Justin's full TED Talk about being #ManEnough: https://t.co/BFsWQhvdqb

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Also add in other relevant content in tweet - check out Refinery29 on facebook

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Incentives e.g. become first to see our infographic

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Animated gifs

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How is Europe faring in the fight against antibiotic resistance? We show the big picture using the latest available data from the @ECDC_EU https://t.co/rIQfGEKRKm #dataviz #AntibioticResistance #antibiotics #ECDC #data

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How is Europe faring in the fight against antibiotic resistance? We show the big picture using the latest available data from the @ECDC_EU https://t.co/rIQfGEKRKm #dataviz #AntibioticResistance #antibiotics #ECDC #data https://t.co/FPu9wRmbVi

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How is Europe faring in the fight against antibiotic resistance? We show the big picture using the latest available data from the @ECDC_EU https://t.co/rIQfGEKRKm #dataviz #AntibioticResistance #antibiotics #ECDC #data pic.twitter.com/FPu9wRmbVi
— Longitude Prize on AMR (@longitude_prize) January 5, 2018

# data[].attributes.attachment_link.metadata.attachment_props_source.data.text
How is Europe faring in the fight against antibiotic resistance? We show the big picture using the latest available data from the @ECDC_EU https://t.co/rIQfGEKRKm #dataviz #AntibioticResistance #antibiotics #ECDC #data https://t.co/FPu9wRmbVi

# data[].attributes.attachment_link.metadata.attachment_props.original_text
How is Europe faring in the fight against antibiotic resistance? We show the big picture using the latest available data from the @ECDC_EU https://t.co/rIQfGEKRKm #dataviz #AntibioticResistance #antibiotics #ECDC #data https://t.co/FPu9wRmbVi

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How is Europe faring in the fight against antibiotic resistance? We show the big picture using the latest available data from the @ECDC_EU https://t.co/rIQfGEKRKm #dataviz #AntibioticResistance #antibiotics #ECDC #data

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Comment on each others social media posts e.g. OC comment on MCN tweet to encourage external engagement

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Humour

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We've just received our 150th submission this year! 🎉🎉 If you fancy joining our authors and publishing your #biomedical #research #openaccess, there's still time to submit and have your manuscript enter peer review by the end of the year! https://t.co/1284CMjmus

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We've just received our 150th submission this year! 🎉🎉 If you fancy joining our authors and publishing your #biomedical #research #openaccess, there's still time to submit and have your manuscript enter peer review by the end of the year! https://t.co/1284CMjmus https://t.co/7UsLp0XcHF

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We've just received our 150th submission this year! 🎉🎉 If you fancy joining our authors and publishing your #biomedical #research #openaccess, there's still time to submit and have your manuscript enter peer review by the end of the year! https://t.co/1284CMjmus pic.twitter.com/7UsLp0XcHF
— Future Science OA (@fsgfso) December 15, 2017

# data[].attributes.attachment_link.metadata.attachment_props_source.data.text
We've just received our 150th submission this year! 🎉🎉 If you fancy joining our authors and publishing your #biomedical #research #openaccess, there's still time to submit and have your manuscript enter peer review by the end of the year! https://t.co/1284CMjmus https://t.co/7UsLp0XcHF

# data[].attributes.attachment_link.metadata.attachment_props.original_text
We've just received our 150th submission this year! 🎉🎉 If you fancy joining our authors and publishing your #biomedical #research #openaccess, there's still time to submit and have your manuscript enter peer review by the end of the year! https://t.co/1284CMjmus https://t.co/7UsLp0XcHF

# data[].attributes.attachment_link.metadata.attachment_props.text
We've just received our 150th submission this year! 🎉🎉 If you fancy joining our authors and publishing your #biomedical #research #openaccess, there's still time to submit and have your manuscript enter peer review by the end of the year! https://t.co/1284CMjmus

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Use established/unique hashtags

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Tag companies until they retweet you

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https://www.facebook.com/ScienceNaturePage/

https://www.facebook.com/ScienceNOW?ref=ts

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Do short videos with typography for big stories/ round ups

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A science news site - gives followers a behind-the-scenes look at what it’s like to work for the publication.

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What science stories will you be keeping tabs on in 2017? Read more: http://ow.ly/i1Cl307udI5

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Post by sciencenews.

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Use polls

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Do you know how many lives are lost worldwide every year because of #flu? Tune in to tomorrow’s #FridayFact to find out.

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Do you know how many lives are lost worldwide every year because of #flu? Tune in to tomorrow’s #FridayFact to find out.

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Do you know how many lives are lost worldwide every year because of #flu? Tune in to tomorrow’s #FridayFact to find out.
— GSK (@GSK) January 11, 2018

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Do you know how many lives are lost worldwide every year because of #flu? Tune in to tomorrow’s #FridayFact to find out.

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Do you know how many lives are lost worldwide every year because of #flu? Tune in to tomorrow’s #FridayFact to find out.

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Do you know how many lives are lost worldwide every year because of #flu? Tune in to tomorrow’s #FridayFact to find out.

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Email people with posts of interest