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Launched untouched campaign images of models showing off their bodies!

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Disability Awareness in modelling and acting
#understandme

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#LabelsAreForClothes, show off your body and stand out!

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Tommy Hilfiger

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Always #LIKEAGIRL

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Labels are for clothes campaign, showing that you shouldn't stereotype people

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good idea
received back lash, the bottles seem offensive. they are ordinary consumer goods and don't want to think to much about it.

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Body positivity
Diversity

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Avon

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Good
Tomboy X
Gender Neutral Underwear

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asos

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Good
Showing that amputees models can catwalk, as well as plus size

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River Island
Labels are for clothes
diversity

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I Feel Great, Empowered, Fearless, and Beautiful": Normani Is ...
3000 × 2449 - 978k - jpg
vogue.com

Pin on savagefenty
800 × 590 - 61k - jpg
pinterest.com

Rihanna's ' Savage X Fenty' Campaign Video: Watch | Billboard
636 × 421 - 85k - jpg
billboard.com

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I Feel Great, Empowered, Fearless, and Beautiful": Normani Is ...3000 × 2449 - 978k - jpgvogue.com Pin on savagefenty800 × 590 - 61k - jpgpinterest.com Rihanna's ' Savage X Fenty' Campaign Video: Watch | Billboard636 × 421 - 85k - jpgbillboard.com

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connotes that black is a dirty colour

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Embracing people no matter what shape or size they are - really inclusive when it comes to underwear campaigns

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https://www.wearetala.com/

Inclusive/Sustainable

Klaidas

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Manual a men’s brand

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The Bad

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Bad- giving the impression having fat on your body is negative

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Plus sized models campaign outside London fashion week

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I’m no angel campaign made to go against Victoria’s Secret angels

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The bad - unauthentic

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Good- Dove ‘Real beauty’ campaign

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Missguided make your mark campaign

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GOOD
AERIE showing skinny models with cellulite, not just the plus sized ones

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Brandy Melville- One size

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- Gotfifi
suggesting that a sex toy is the better decision over a woman

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Diesel -Good

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Bad- Victoria's Secret Angels

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generally see one body type especially in men
lots of dieting and fitness before the show to be "ideal" candidate

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showing that body hair is normal

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- feature on website where you can see product on whatever height/size of what suits you

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Topshop responses over their sizes, they also don't seem to have a plus size range

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- combatting Victoria secret campaign

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good

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Calvin Klien - Bad

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PLT - Good

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Victoria's secret - Bad

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- no plus size range
- all models have same, 'insta baddie' body type

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Tommy Hilfiger- adaptive clothing for kids

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River island - Good

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Savage x Fenty - Good

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H&M GOOD

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H&M, bikini campaign 2018
GOOD

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The Good

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Good

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The Good

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Good

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The Good

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Good

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Good

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Bad

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Needs Conversation

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DIVERSITY!!

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Good... diversity of all skin types POSITIVITY

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Bad

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The Good

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Brandy Melville: The Bad-
Clothing is one size fits all, models are not diverse