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I really liked this font on this book. It really fit the aesthetic of the book and was really interesting to look at. The serifs are more complicated than a more normal font but I think its typical of a Gothic font.

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I don't know if this really counts as it's not printed type but I liked the font for WELCOME TO THE COMPUTER LAB. It's not something I would really expect for a college computer lab. I would think something more formal or digital I guess. Not something so round and bouncy. The letters also aren't put together neatly.

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So, Sour Patch Kids are my favorite candy and I'm very familiar with the bag. What's interesting about the type for me is that it alternates between straight and round edges. I would expect it to either be completely round or completely straight but it's mixed. Maybe that has something to do with the "sour than sweet" tagline. I looked up the font and what I found was called Blowfish, but Blowfish was completely round. So maybe Sour Patch Kids made their own typeface?

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This font interested me because it is a kind of calligraphy. What I noticed about it is that there's no consistent baseline. Or, I guess, no consistent x-height? The second "o" is smaller than the first one and raised higher as well. It made me wonder if this wasn't a font at all, but a hand drawn title?

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The first thing that jumped out at me about this font was how round the ears were. Especially in relation to how straight everything else was, particularly the serifs. I also noticed some great contrast between the regular strokes and the hairlines. Overall, this typeface felt very sophisticated but still a little artsy.

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This was just so dynamic I had to include it. The way the letters almost converge towards the center, which is a "t" that looks like a sword is so interesting. The spikiness of the letters and how they're all very triangular, especially the "o"'s which look like rhombuses. I think this may be another case of the typeface being specific only to the show, but I'm not sure.

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The bowls and counters being completely filled in is what drew me to this shirt. I always find that to be such a big choice. I think it looks good together, especially with the colors, but I don't know if it displays its message. The kerning also feels off, especially with "possible."

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The reason I chose to include this soap bottle is because I don't particularly like the mix of fonts. It feels too messy. Like , the title is fine. RawSugar with the raw being thicker and sugar being thin. It looks nice together. But after that it doesn't make much sense. The next four pieces of text are all different and I don't really get why.

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This is another shirt I found while shopping and it only caught my eyes because of this typography class. I could not stop thinking about why there was such a large space in-between "practice" and kindness". The leading is so off for seemingly no reason. The message doesn't suggest a need for so much space, quite the opposite in fact. Other than that, I like the almost "seventies-esque" font. It matches with the tie dye.

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The reason I added this is because this is one of those serif fonts that I actually don't mind. I have a preference for sans serif because serif often times looks too busy or outdated. I did have a problem with the kerning and size of the letters, especially with "Superbee." I think consistency was exchanged for fitting the letters in the same space as "Orchard."

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Maybe this is a Trader Joe's thing, but I'm not a fan of the mismatched fonts. "Pappardelle" is in this fanciful script font and then "pasta" is just under it looking like an afterthought. I think the kerning of "pasta" was as best as they could manage, but it doesn't feel right. And even thought I shy away from script fonts, I don't actually mind the one on this package. The strokes don't look unnecessarily thin or dramatic.

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This typeface feels so on theme, like it doesn't detract or stand out at all. While I personally wouldn't use it for most of my projects, the serif font just works. The first letters of "Seasoned Flour" being larger than the others despite all of them being capitalized is interesting, it makes them seem even more capitalized. Super Capitalized.

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So this is the pantry in my parent's house with labels on various storage containers. I'm guessing the font is meant to look handwritten? I don't know, but it's almost charming in its kitschy, Pinterest way. Some of the letters bug me, like how the "f" goes below the baseline and the descender of the "g" is so close to the top.

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So, this is a poetry collection that I absolutely love, but I can't help feeling like the cover is juvenile. Especially concerning the text. The font for "Crush" looks like they opened a Word document and picked the first serif font. This book is about passion, panic, desperation, and just in the left corner is this basic "Crush." I think the least they could have done was have it in white so it stood out more. I don't have a problem with the "Richard Siken" text (except maybe for its placement) because it's so small and its white so it stands out. I just think the title, such an important part, could have been better.

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For kind of a comparison to the last post, here's a cover that I think looks mature. The spacing is off and the size hierarchy makes the author stand out more than the title, but I like the font choices. The thin hairline of the strokes with the dignified serifs really just work, especially against the script font of "A Novel in Verse."

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Okay, maybe this doesn't count that much because it's not like this hoodie company came up with this font for Frankenstein but still! I adore it. This font isn't used on the original movie poster but it is like a classic horror movie look. Like goosebumps, the drips and texture is so interesting. Compared to the sans serif, all capitalized font, it's striking.

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This one is a little cheesy. The mix of upper and lower case on "Haunted Teachers" is kind of funny considering that's not correct and its a book about teachers. There doesn't seem to be a consistent x-height or capline but that seems like it's meant to be "creepy." The pale echo or shadow around the title is also fitting, but outdated.

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This is probably one of my favorites. I love the different typeface on "honey" and "natural" which is so perfect for the message of the product. The rest of the text being very straightforward, sans serif, and capitalized is great. And the orange, white, and black color scheme is attractive and on theme.

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This is one of my favorite childhood books and the font is really cool. It's so unique, probably because of the handwritten aspect of it, but it's also reminiscent of ransom letters which is very on theme for the book. The blues and purples against the warm tone cover is striking and while the black outline could be unattractive, I think it fits.

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So I have some mixed feelings about the Carhartt logo. I like the choice to make the x-height consistent and the shapes of the letterforms are interesting. It's a pretty straightforward brand and the text reflects that. I do think it looks a little outdate with how curved the letters are and how tall the arms on the t's are.

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Sorry for all the Trader Joe's! Honestly, I think they should have more consistency with their fonts overall, but then I wouldn't have so much to add in my journal. So, I really like the "Tea." Two tone fonts are very cool when done well and I think it was done well here. There's also a slight wave to all the text which is interesting and invokes this feeling of a summer breeze, the perfect time for sweet tea. The white border around the name is interesting but I don't mind it. I will say the "A" in "Tea" looks off because the left stroke is so much thinner than the rest, there wasn't really an opportunity to showcase that in the other letters.

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This was the first time I had ever seen this brand before, and both me and my dad made a comment about it. It stands out from the rest of the milk. I think the "cutout" font look is really interesting and modern, Having the text be the same neutral color as the bottle but with a colorful shadow makes it fun, especially with how round the letters are. I think it does take away from the legibility, as I thought it said "apple" at first and wondered why there was apple juice in the dairy section. The rest of the text is pretty ordinary, but I like the risk they took with the name.

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What stood out most to me was the Old-Fashioned ness of the "Tart Cherries" font. It seems intentional to me and it works well with the product. The script, with the thin hairline and thick curves is pretty attractive. And the rest of the text being modern sans serif type works well. I do think the trader joe's "Dried Fruit" text clashes with it. I totally get why that font was chosen for dried fruit but I wish they had changed it for this bag. It's TOO dry and folksy for the sweet "Tart Cherries" font.

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The main thing that stands out to me is the shadow or aura around OxiClean. First there's that dark blue border around it, then the yellow shadow, and then the white. It's almost like it's radiating through the dirt and cleaning as it goes. Then there's the bright red MAXFORCE. So for the message of a cleaning product, it works. It is a little too strong in my opinion, too heavy.

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This might be a little hard to see but I thought it was interesting that for how old this is, it doesn't look severely outdated. The fonts are all pretty modern, even if the title has a kind of retro feel. I'm assuming it was meant to look futuristic and bold. The blockiness of the title isn't my favorite but I think it fits with the theme.

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Burt's Bees is one of those brands that I think has consistent and attractive looks. I think the fonts here are clean and simple, easy to read and look nice against each other. I think if "for cats" was italicized, maybe something else could be too like "with apple and honey." And if the rest was serif font, it should have been consistently serif font. The space underneath "for cats" is awkward as well.

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I think my least favorite part of this is the brand name "SmartyKat" and the curviness of the letters. If it had been either more curved or the rest of the text used that font, I would have liked it more. I think because catnip is meant to make your cat playful, the playfulness could have been amped up so much more. The text also feels super cramped to the left with the leading way too short. Some more text hierarchy would help this.

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This one is just really classic and clean. Because there's no illustration on the cover, the text has to speak for itself. I think the serif font looks both timeless and antique, which works with the book setting. It also matches the character in the middle so everything fits well. I will say the italicized "the" isn't my favorite but I see why it was done. Maybe I would like it more if "Hobbit" was also italicized.