# data[].attributes.body
Group 1

# data[].attributes.body
Group 2

# data[].attributes.body
Group 1

# data[].attributes.body
Start of introductory paragraph:
The 1940s was a decade that was heavily shaped by WWII and the Ketchup ad is effective because it appeals to the imagination of the the women who were working in factories to support the war efforts.  This can be seen in the textual features of the ad such as: camera angle, colour, and visual narrative.

Formal feature: camera angle
Effect on audience: creates equality between the couple in the image and the audience

Formal feature: colour
Effect on audience: creates a sense of nostalgia as well as hope for the future

Formal feature: visual narrative
Effect on audience: appeals to the female audience's sense of humour and hope.

# data[].attributes.body
Group 3

# data[].attributes.body
Group 2

# data[].attributes.body
Group3

# data[].attributes.body
Group 4

# data[].attributes.body
Group 4

# data[].attributes.body
1910
1910
Group 1
1920
1920
Group 2
















1930
1930
Group 1
1940
1940

Start of introductory paragraph:
The 1940s was a decade that was heavily shaped by WWII and the Ketchup ad is effective because it appeals to the imagination of the the women who were working in factories to support the war efforts.  This can be seen in the textual features of the ad such as: camera angle, colour, and visual narrative. 

Formal feature: camera angle
Effect on audience: creates equality between the couple in the image and the audience

Formal feature: colour
Effect on audience: creates a sense of nostalgia as well as hope for the future 

Formal feature: visual narrative 
Effect on audience: appeals to the female audience's sense of humour and hope. 
1950
1950
Group 3
1950
1950 
Introduction: The 1960’s were known as an era of human rights protests, communities, and family values. Heinz’s Ketchup ads incorporated such ideas to appeal to the mass public, and attract consumers. Dominated by the Civil Rights Movement, the era was referred to as the ‘cultural decade.’ The Heinz Ketchup ad appeals to the strong community values evident during the 1960’s. This is portrayed through the use of various textual features such as color, visual narrative, and title.

Formal feature: Colour

Effect on audience: Dull background - the red colour creates a strong focus on the product and its contrast to the more subtle tones of the ad grabs the attention of the audience.  The scarce use of red in most areas of the ad unite the whole image, drawing on the ideas of unity and community evident throughout the sixties. The brightness of the colour red is associated with happiness and love, further emphasising the concept of family and positivity.

Formal feature: Visual Narrative

Effect on audience: The image of a woman's hand in the center of the ad incited the family and community values of the sixties. The role of the feminine hand appeals to the traditional housewife, or homemaker. This creates a connection between the product and the role of the mother.

Formal feature: Title

Effect on audience: Bold title, is the first thing the audience sees. Use of exclusive language, such as “You” creates a supportive atmosphere and plays on the theme of community. This unites the product and the consumer, appealing to the cultural emphasis on community.








1960
1960
Group 2
1970
1970
Group3
1990
1990
Group 4
2000
2000
Group 4
Empty
1990
1990

# data[].attributes.body
1910
1910
Group 1
1920
1920
Group 2
















1930
1930
Group 1
1940
1940

Start of introductory paragraph:
The 1940s was a decade that was heavily shaped by WWII and the Ketchup ad is effective because it appeals to the imagination of the the women who were working in factories to support the war efforts.  This can be seen in the textual features of the ad such as: camera angle, colour, and visual narrative. 

Formal feature: camera angle
Effect on audience: creates equality between the couple in the image and the audience

Formal feature: colour
Effect on audience: creates a sense of nostalgia as well as hope for the future 

Formal feature: visual narrative 
Effect on audience: appeals to the female audience's sense of humour and hope. 
1950
1950
Group 3
1950
1950 
Introduction: The 1960’s were known as an era of human rights protests, communities, and family values. Heinz’s Ketchup ads incorporated such ideas to appeal to the mass public, and attract consumers. Dominated by the Civil Rights Movement, the era was referred to as the ‘cultural decade.’ The Heinz Ketchup ad appeals to the strong community values evident during the 1960’s. This is portrayed through the use of various textual features such as color, visual narrative, and title.

Formal feature: Colour

Effect on audience: Dull background - the red colour creates a strong focus on the product and its contrast to the more subtle tones of the ad grabs the attention of the audience.  The scarce use of red in most areas of the ad unite the whole image, drawing on the ideas of unity and community evident throughout the sixties. The brightness of the colour red is associated with happiness and love, further emphasising the concept of family and positivity.

Formal feature: Visual Narrative

Effect on audience: The image of a woman's hand in the center of the ad incited the family and community values of the sixties. The role of the feminine hand appeals to the traditional housewife, or homemaker. This creates a connection between the product and the role of the mother.

Formal feature: Title

Effect on audience: Bold title, is the first thing the audience sees. Use of exclusive language, such as “You” creates a supportive atmosphere and plays on the theme of community. This unites the product and the consumer, appealing to the cultural emphasis on community.








1960
1960
Group 2
1970
1970
Group3
1990
1990
Group 4
2000
2000
Group 4
Empty
1990
1990