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See link below: https://youtu.be/oYCSN_Dco2k

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SOCI 100 Course Final Project Magazine Video - Mark Khalfin

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This is an ad of a woman in a men's magazine. This sandwich has all the protein you need to survive in a day. It does not have any calorie counts and completely ignores other kinds of food.

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With the hiking clothes, men could go out and explore while women cannot. These hiking clothes show that men are adventurous and they could have some sort of Rites of Passage in the wild.

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Men will smell better with this cologne. Men will want to smell better and cologne enhances the fancy look some men may end up wearing. Women wear perfumes and that is cultural norm while men do not wear perfumes, instead they wear colognes.

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The gender expectation here is that only men will carry the boxes and do the hard labor. The produce may be heavy and there needs to be a good box to carry that so it will not rip apart so that is why men will usually carry the produce.

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This is an ad for protein and this ad is trying to convince men that by buying this protein, men will supposedly get stronger. However women or other genders can also consume protein shakes and still grow their muscles. Protein is associated with being "big and strong," as opposed to sugar, which is being "weak" and "flabby."

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When a woman wears diamonds, it is often assumed that she or her husband or boyfriend is rich. Wearing diamond necklaces has probably been a custom for women for a long time. Men do not wear diamond necklaces.

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Perfumes are used primarily by women and that is the expectation that we have in our societies. The perfume solution color is rose, which is basically light pink and these colors are associated with women. This perfume supposedly makes you charming when all it does is make you odoriferous.

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White woman is holding fancy green purse by Guess. Women will want to buy this purse as purses are used by women in society and that is the cultural norm that we have come to see. The bigger the purse, the more likely people will notice it and women will be envious from it. The purse is made out of leather, which signifies it is costly.

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Women's Portable Music Player Ad by Givency 

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Women's Portable Music Player Ad by Givency 

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Women will want to get the pink portable music player because color of pink apparently represents the color of women/girls. The size of the player is small and this ad is basically saying that women are smaller than men, which is not always true. Furthermore, this portable player is the same thing and it does have anything with couture.

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Women should buy this makeup kit to look beautiful and attractive to the world. In the contemporary world, makeup is traditionally used by women and it is has become a tool that women could use to make themselves look more attractive. When we think of makeup, we think of women coloring their lips, nails, and eyelids.