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Paradigm Events is a full service, award winning, event management and event planning firm based in Toronto, Canada.

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Michelle Planche, CEO Paradigm Events
Michelle Planche is an active member of the event industry who has over 20 years of experience and
believes in giving back to the industry, creating standards of
excellence and raising the bar of professionalism.

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Paradigm Events is a full service, award winning, event management and event planning firm based in Toronto, Canada.

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Decision Making:
- I had to make important decisions on a  daily basis because I was the website /social media manager and all my decisions were going to be shown to the public
- I had to choose appropriate content for our website and our social media accounts to fit the theme of the event

Problem Solving
- Throughout my time at the placement I encountered plenty of technical issues which I had to resolve by myself

Time Management
- Unlike school, the event planning industry does not give you extensions on deadlines. Once a date is set, you cannot push it back
- I had to make sure all my work was done in a timely fashion without sacrificing the quality of my work, I would often spend extra hours doing work for this placement.

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My role in Paradigm Events was to manage the Paradigm Events website and manage the social media marketing. My tasks would vary on certain days but for the most part website and social media management were my main tasks.

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Creating Logos: Throughout my time in my placement, I've had to create multiple logos for multiple different events/companies (Live Well Virtual Summit & SCHC)

Website Management: I would manage the companies website on a daily basis, updating it with photos and other information

Social Media Posts: I had to create multiple posts for their social media accounts (Instagram, Snapchat, Facebook) to advertise our event.

Spreadsheets: I had the opportunity to make plenty of spreadsheets during my placement, mostly to gather information on other business or to look for potential sponsors for our events.

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This experience will help me in the future because In the future, I hope the website building skills I gained during this placement will help me pursue a career in website development.