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There has been much discussion on the issue of costumers being the main drivers of CSR policies, it is often believed that the image of the companies can impact in the behavior of the costumer, what is important to maintain profits. A study realized in 2013 has reported that half of all respondents’ costumers can be willing to reward companies that give back to society and this opinion has been is increasing in the last years among older people (Nielsen, 2013), that’s why most of the company’s focus purpose messaging on both younger and older consumers, making it clear that customers are one of the main drivers of CSR policies. Although it is true that customers do not care about the ethical behavior by firms, rather than price, quality and value (Boulstridge and Carrigan, 2000; Ulrich and Sarasin, 1995)., however opinion changes if unethical behavior negatively affect the consumer, this impact will make the consumer take action (Boulstridge and Carrigan, 2000), which could lead to policy changes. It is also important to take into account other drivers that can influence the behavior of CSR policies such as shareholders, however up to this point consumers seem to be the most important.

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These days, consumer opinion has a great impact on the image of most companies, therefore they are considered as one of the main drivers of CSR policies, which is why companies are adopting stricter CSR policies than they used to. This is due to the fact that nowadays several surveys show that consumers are more concerned about the environment and more and more people of all ages support companies that care and take action for the environment (Nielsen, 2013). Therefore, companies want consumers to buy their products by making themselves known to consumers with a fresh and environmentally responsible image. Nevertheless, much has been said about how consumers have non-ethical behaviors towards the products they consume and the companies they frequent, because some consumers are not interested in CSR policies if they do not directly affect their pockets (Carrigan and Attalla, 2001), in other studies it has been shown that what matters most to a consumer are the prices of products, so they look for the cheapest ones (Boulstridge and Carrigan, 2000). However, the tendency is to go in favor of environmental policies which are becoming progressively easier to convince consumers to exchange the slightly cheaper product for the company that is doing things right with the environment and other social aspects (Nielsen, 2013). For the reasons mentioned above, consumers are considered to be one of the main drivers of CSR policies.
Excellent work Ivan. You have used the main ideas effectively - well done

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The purchase behaviour has in the last years due to the emerging society issues and the importance of taking care of the environment and reduce contamination. It is becoming trending nowadays to promote a better consciousness in the population for they to reduce their unnecessary purchases. As Boulstridge and Carrigan (2000) had indicated, costumers care ore about the price, quality, and value than corporate ethics. But considering the work of Nielsen (2013), in his recent study reveals that 50% of the people that answer their survey said they would be willing to reward companies by paying more for their goods and services. According to this references that the population through the years is getting more engaged and taking more consciousness. Therefore, it is clearly that the consumers are the main drivers, because there are the ones that consume the companies’ products and services. Even though the governments are taking actions, it is up to the population to follow the rules for a better and a sustainable future.

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It is often believed that consumers are the main drivers to CSR policies. This is because logically most of the earnings of companies are from the purchasing consumers do, so in order to attract more people they had to improve their ethical behaviour through this CSR policies. For example, in a recent survey (that included males, females and all age groups) 50% of the respondents said they would be willing to reward companies that give back to society by paying more for their goods and services—up from 45 percent in 2011 (Nielsen, 2013). In the other hand Carrigan, M., and Attalla, A. (2001) argue that policies supporting ethical behaviour by firms actually do little to change purchasing behaviour, as they prefer better prices and quality over ethics. Therefore, consumers can be considered as important divers to CSR policies, but not the main or only drivers, as there are many other factors that can influence in companies’ behaviour.

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It is well known that main goal of companies is to make profit and the consumers are always the source of that in one way or another, because of this, many brands have tried to improve their image and gain public preference and one way to do this is with their CSR policies. In fact CSR policies can have a major impact on brand perception.  For example a survey by Nielsen (2013) shows that in certain population groups it is possible to significantly increase the possibility that the consumer will give preference to the company's product thanks to the CSR policies, which in this case increased from 38% to 50% in just two years. In addition to this, the overall population still maintained a considerable increase from 45% in 2011 to 50% in 2013 (Nielsen 2013). Another important point to consider is that business ethics gains relevance and consumer response when it has a direct relationship with consumers. For instance Carrigan and Attalla (2001) point out that when the consumer is negatively affected by the company's ethics, this can generate more consumer involvement to do something about it. Something that is important to know is that the consumer may also have preference for some brands due to other factors like price, quality and value   (Boulstridge and Carrigan, 2000; Ulrich and Sarasin, 1995 cited in Carrigan and attalla, 2001). However, it is known that the consumer will always end up being affected in other aspects beyond price, quality or value, therefore the probability of generating or involving a CSR policy is considerable. With this information, the influence that consumers can have on companies is clear. Therefore, some of the most important tools for companies to satisfy their concerns, as well as to generate a good image, are CSR policies.

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Consumers are one of the drivers of CSR policies, due to the impact they can generate for companies through their purchases. According to Nielsen (2013), many consumers of different ages, take into account that the products they buy can generate a positive impact on society. For that reason, many companies and brands are interested in offer and promote messages and policies that position them as socially responsible companies. However, there is also argued that the impact of consumers behaviour on CSR policies is minimum because they do not care about ethics unless the unethical behaviour of the brand directly affects the consumer (Carrigan & Attalla, 2001). Despite this statement, it is accepted that consumers do have an impact on CSR policies to some degree (Nielsen, 2013) and, because of that, companies and brands tend to take care of the image they transmit to their potential consumers. Thus, it is clear that consumers are important, but there are other important factors to consider in order to understand what drives CSR regulations.

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The consumers have been considered as one of the main drivers of CSR policies because they influence on the incomes of  companies. An important factor influencing the consumer decision about a product are the companies’ ethic behaviours, but only when it compromises their personal interests (Carrigan and Attalla, (2001)), this demonstrates that clients are seeking to base their opinions of an item not only by the price, but also considers the image that a brand represents, pushing companies to revaluate if their actions are consider ethically correct and if they are pleasing the customer demands. Evidence of a survey presented by Nielsen (2013) has demonstrated that populations especially young consumers, are becoming more conscious when evaluating the social responsibility of a company. For enterprises this means that they would have to start taking CSR policies more seriously to achieve the client’s expectations by improving their image as a trustworthy brand and this will derive in an increase in their incomes. Therefore, based on the arguments mentioned, consumers are considered important main drivers of CSR policies.

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It is well known that the companies generate changes in order to attract the customers attention, one of these changes are the CSR policies acquisition. These policies cares on the social responsibilities and environmental and motives to the customers to choose the enterprise goods or services. Although, Boulstridge and Carrigan (2000), by mentioning the Ulrich and Sarasin ideas (1995), claims that consumers care more about price, quality and value than the ethical point of view of the companies. But there is a study analysed by Nielsen (2013) which reveals that the customers will be willing to pay more if the company has a vision and takes action in support of its CSR policies, the percentage has increased through the pass of two years from 45% to 50%. And also we have that the customers are affected by the actions that any company performs in relation to this policies, such as Boulstridge (2000) indicates that there would be a negative effect for each action that attacks the social responsibilities and environmental manage. The data demonstrates that the relationship between CSR policies and clients is bilateral and any negative modification will generate a change in the same vein, just as it can happen in the reverse case.

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Nowadays, consumers’ opinions are one of the principal reasons why companies choose to apply an ethical behaviour. With different surveys and studies the company can receive feedback and change those factors the costumer seem to care, and it seems one of the main aspect consumers take into consideration the moment they choose which company they wish to support or buy from, and that is the ethics behind a business. This costumer concern is seen in a survey of Nielsen (2013) about consumer engagement, where they found that consumers said they would pay more for the services of companies that give back to society. This shows how costumers’ opinions in matter of ethics behind a company may influence in the decision taking and behaviour from corporations. However, other authors state consumers are more interested in cost, price, quality and value of the service or product rather than the corporates ethics (Carrigan & Attalla, 2001), This demonstrates how consumers are not interested in the actions companies make about environmental and social decisions, and how they willingly focus on the product or service itself and this goes to show how influential and critical costumers opinion is in the decision and policy application of a company.

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Decisions made by businesses are heavily influenced by consumers opinions. As Scholtens (2006) points out, companies care for their ability to manage risk exposure to social and environmental issues, because it relates to people's investment in the emerging markets. In a survey about consumer engagement, Nielsen (2013) found that consumers said they would pay more for the services of companies that give back to society. However, other authors state that customers are more interested about price, quality, and value than ethical matters (Boulstridge and Carrigan, 2000; Ulrich and Sarasin, 1995). It can be said that most of the population does not follow companies' ethical measures or misdemeanors unless they have been exposed in popular media outlets. This illustrates that most customers prefer product quality to social or environmental impact, and companies base their policies in what they believe are desirable activities, mostly because of the possibility of losing revenue and investment in their products.

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These days, consumer opinion has a great impact on the image of most companies, therefore they are considered as one of the main drivers of CSR policies, which is why companies are adopting stricter CSR policies than they used to. This is due to the fact that nowadays several surveys show that consumers are more concerned about the environment and more and more people of all ages support companies that care and take action for the environment (Nielsen, 2013). Therefore, companies want consumers to buy their products by making themselves known to consumers with a fresh and environmentally responsible image. Nevertheless, much has been said about how consumers have non-ethical behaviors towards the products they consume and the companies they frequent, because some consumers are not interested in CSR policies if they do not directly affect their pockets (Carrigan and Attalla, 2001), in other studies it has been shown that what matters most to a consumer are the prices of products, so they look for the cheapest ones (Boulstridge and Carrigan, 2000). However, the tendency is to go in favor of environmental policies which are becoming progressively easier to convince consumers to exchange the slightly cheaper product for the company that is doing things right with the environment and other social aspects (Nielsen, 2013). For the reasons mentioned above, consumers are considered to be one of the main drivers of CSR policies.