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Below I featured the plan I made in preparation for making both my magazine covers - outlining what i wanted to do and why.

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This mood board features images taken by Tyler Mitchell as well as images from Tyler the Creator's shoe label 'golf' - the main stylistic and aesthetic influences for my covers.

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The font used in the title and logo is a stocky serif font,similar to Vogue, and very much inspired by the aforementioned. Unlike Vogue however, I wanted my magazine to appeal to more indie crowds and be more approachable to younger readers. Therefore, I decided have the font formatted in lower case with a full stop used instead of a space in order to keep the logo all joint together. Then, I decided to make the magazine logo the same as the title name in order to maintain uniformity and sophistication between all brand publications. I was influenced by Vogue's brand logo to do this.

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https://fghenriques01.wixsite.com/soy-mode

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Below I featured the research I did on two different fashion magazine publications. I decided to compare Vogue's longevity and traditional media brand image versus Paper's controversial status and heavily social media influenced brand image.

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September Issue

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September I

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October Issue

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October Issue