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#kettlebell
#primalfitness

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#Madfitness&Rec
#Madcollegerec

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ONNIT is a total human optimization company (their words not mine), they provide workout equipment, supplements, clothing, and programming. There is an ONNIT Academy in Austin TX that is a highly touted training spot for professional fighters and athletes. They specialize in the use of non traditional tools for fitness. They offer courses in kettlebell certification, steel mace certification, indian club certification, and more.

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Eric Leija (aka the primal swoledier) is the Senior Kettlebell Coach at ONNIT. I follow him because of his specialization in kettlebells and mobility. He posts a TON of content including a host of his kettlebell flow routines. He also has certification courses that he offers online.

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John Wolf is the CFO (Chief Fitness Officer) for ONNIT. I follow him because he is an all around expert on the subject of unconventional training. He specializes in the use of kettlebells, steel maces, and indian clubs.

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Erik Melland is a former (and original) mace master coach at the ONNIT Academy in Austin TX. I follow him because he specializes in using steel maces and works with multiple pro MMA fighters. He has left ONNIT to start his own training program that he named the Viking Ninja Academy. His programming is mostly based on steel mace work, mobility, and striking drills (boxing/kickboxing)