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https://www.google.com/search?q=Reality&rlz=1CAQIMT_enUS810&oq=reality&aqs=chrome.0.69i59j0j69i61j69i60j0l2.2364j0j7&sourceid=chrome&ie=UTF-8&safe=active&ssui=on

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2660156/

https://www.google.com/search?q=brain+dead&rlz=1CAQIMT_enUS810&oq=brain+dead&aqs=chrome..69i57j0l5.1559j0j7&sourceid=chrome&ie=UTF-8&safe=active&ssui=on

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in the third quote it speaks to the more impulsive part of id when Runciter told the to jump in the urinal.

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In real life, one of the only way to do something like Half life in the novel Ubik is to be brain dead and according to our research it is said that whenever patient is brain dead there is no brain functions at all so you can not imagine anything similar to yourself in a world with others like Ubik.

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One of the only way to be alive but non conscious is to be brain dead. "A patient who is in a coma or persistent vegetative state typically has some brainstem function (which controls breathing) and possibly other brain function."

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“Jump in the Urinal and Stand on Your Head. I’m the One That’s Alive. You’re All Dead.” (Dick 127).

After this quote in the book Joe and Al surely started to think that they were dead and Runciter is alive. Just a message from Runciter impacted both of their reality to be distorted.

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In the second quote it shows Ego because it is Joe chip in his most reasonable mindset.

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According to the website/research hallucination causes person to see an illusion so it addresses that it's possible that Joe was not seeing an affect from Jory and simply was hallucinating.

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"Hallucinations, defined as the perception of an object or event (in any of the 5 senses) in the absence of an external stimulus, are experienced by patients with conditions that span several fields (e.g., psychiatry, neurology, and ophthalmology)."

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’’Daylight rattled through the elegant hotel room , undiscovering stately shapes which, Joe Chip blinkingly saw, were articles of furnishing: great hand-printed drapes of a neo silkscreen sort that depicted man’s ascent from the unicellular organisms of the Cambrian Period to the first heavier-than-air flight at the beginning of the twentieth century.’’

This quote shows how Joe’s reality is being altered right in front of him. Showing that reality can be altered.

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In the first quote it shows super ego because Joe is concerned with his crew.

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In the book, Joe is in Jory's imaginary world but according to our research, in real life there is no such thing as imaginary world.

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"the world or the state of things as they actually exist, as opposed to an idealistic or notional idea of them."

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“Jory is the one who’s destroying us- has destroyed us, except for me… reaching the lobby, he gazed around him, at the people, the great chandelier overhead. Jory, in many respects, had done a good job, despite the reversion to these older forms. Real, he thought, experiencing the floor beneath his feet. I can’t get over it” (Dick 210).

This quote shows that Joe has identified the unknown entity that was affecting him and his crews and couldn’t believe how everything looked real even though he wasn’t living in the real world.