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Cabify; startup unicorn.

Startups that are worth more than 100 million dollars in less than one year are characterized as a unicorn.

It is known as Spain´s unicorn because it has been the only Spanish firm inside the 16 startups that have been named as "unicorns" in 2018. (Business Insider, 2018)

Cabify has used various funding from different companies listed below:

Rakuten Capital, TheVentureCity, Kevin Laws, Rakuten, Seaya Ventures, Endeavor Catalyst, GAT Investments, AngelList, Liil Ventures

The amount of the last funding was $160m (Funding, size and investors, 2018).

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Cabify Competitors, Revenue and Employees - Owler Company Profile

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Cabify's top competitors are Easy Taxi, mytaxi and Careem. See Cabify's revenue, employees, and funding info on Owler, the world's largest community-based business insights platform.

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Cabify is an on-demand transportation service intended to transform mobility in cities in Spain and South America. (Funding, size and inventors, 2018).

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$1.4B

Total funding of $407M (Funding, size and investors, 2018)

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The firm presents a high quality service. An example can be the fleet of Tesla cars that Cabify is using to deliver their service. The drivers are well dressed, very polite and offer food and drinks.

Highly secure as the passengers ankowlegde the drivers name and the license plate as well as being able to follow the journey from start to finish compared to normal taxis.

Payment system is with credit cards which is highly satisfactory for new generation customers as most of the time they carry credit cards around.

Customization to specific segments. E.G. Cabify XL, Cabify baby.

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Major competitors: Uber and Taxi drivers.

There is direct competition and very powerful from Uber.

The website below shows how Uber has more customer base than Cabify and how this potentially can become a threat.

However, the taxi Industry is also a big threat as it has support, at least from the Spanish government, due to the fact that taxi drivers pay the VTC law registration whereas Cabify doesn´t.

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Guayaquil pregunta: ¿Por qué Uber no y Cabify sí? – Medium en español – Medium

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The Millennials generation (also known as the Z generation) use less public transport like trains or buses and an uprise in demand for private cars is increasing.

Cabify is focusing on the new generation of millenilas: Age 22-37 but mainly men from 35 onwards with high socio-economic outcome that earn around 40 000 euros a year. (Fintonic, 2018).

The private transport Industry in general concentrates in those around the age of 30. This segment is the future. They will control 80% of the revenue in the future. (Harper's BAZAAR, 2018)

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The rise in 2016 of the new transport platforms in Spain was 3.1%, a figure that has risen to 4% in the first five months of the year alone.

Cabify has grown more than 50% by the end of 2017. This is due tot the adaptability and the awareness of the firm. (Fintonic, 2017).

By 2017 the company value was 320 million dollars .