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This includes fluorescent lighting ad a highly stylized geometric layout that alludes into angularity and luminous color scheme of Nike's latest Women Collection

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NIKE ID allows consumers to customize Nike shoes for performance, fit and style

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The live DJ at the entrance. The whole mix of hip hop and EDM entertained all the consumers at the store. This creates a unique shopping experience.

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NIKE'S mini POP UP gathered many consumers at this space. Specially present for water repellent shoes.

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AMALGAMATION OF PHYSICAL AND DIGITAL DISPLAY

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AMALGAMATION OF PHYSICAL AND DIGITAL DISPLAY

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This space gave the idea of "Future Stores". This is strategy applied by brands to tie its spaces to its products.

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Product evolution display wall from 1985-2012. This is a great way of brand story telling through physical display,

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Mercurial series inspired by football; and Phantom series designed for all attacking players . This space instantly attracts consumers who are in to sports. This electric display wall kept on showcasing different collections.

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Equipped with gym space where consumers can try the brands product while working out.

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Consumers betting on virtual sports team at the NIKE store.