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Maybe to add more features, in terms of comparison with the listed brands. What differentiates them from those brands (what benefits customers expect, key strengths, ..)

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Upcycled Clothing – Patagonia, Zero Waste Daniel, Nau, Looptworks

Environmental Initiative – G-Star Raw, Rip-Curl (Recycled fabrics -  Wetsuit Recycling Program)

Fashion – Zara, H&M, Nike, Adidas, Levis (Eco-efficient stores & clothing collections), Mango (100% Cotton garments/lines), Asos Reclaimed Vintage Line, Urban Renewal by Urban Outfitters

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Political/ Legal Factors

Possible trade barriers to protect domestic suppliers (International Trading Tariffs)

Geopolitical instability, terrorism, Brexit, and stalled trade deals will all increase a pervasive sense of uncertainty in the fashion economy.

Fashion industry relies on government-supported road and transportation infrastructure to move goods and bring customers to retail locations.

Economic Factors

Current economic situation - Strength of overseas economies vs domestic one may affect price/profitability of the industry.

Robust economy  increase consumers' disposable income, thus increase sales and allows to sell more valuable goods, such as luxury clothing brands.

Corporate taxation and inflation can decrease consumer purchasing power.

Economic volatility can affect sales and profits of fashion industry.

Social Factors

Will product be accepted overseas? – Cultural norms and attitude towards fashion

People decide to wear attire depending on the occasion, which is set by pre-defined customs in a country (at work – formal, at day off – casual…etc.)

Fast fashion brands (Zara) have brought affordable but good quality fashion to the customers.

Celebrities and social media impact – those who wear certain clothes and exhibit it to the public through social media will be helping the brand and advertising it.

Technological Factors

Emergence of innovative technologies affecting production, marketing and sales of fashion products - automation of processes

Internet offers fashion customers additional shopping options (On-line shopping and Deliveries)

Technology has improved production and supply chain - greater effectiveness.

Overseas expansion through E-commerce - helps industry to go past borders and sell to  larger customer segment.

Environmental Factors

Sustainability and waste management rules and regulations

Green practices - Eco-friendly brands/clothes

Pollution implications of transportation systems of clothes.

Investing in environment and sustainability using more environmentally friendly raw materials, packaging and operations.

Maximization of productivity and minimization of carbon footprint.

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FASHION & RETAIL INDUSTRY - INTERNATIONAL APPAREL

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FASHION & RETAIL INDUSTRY - INTERNATIONAL APPAREL

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GLOBAL Economic Features

Value of industry: $ 3,000 billion  ($ 3 trillion ) - 2% of world’s GDP

Value of menswear industry: $ 402 billion

Value of womenswear industry: $ 621 billion

Value of luxury fashion market: $ 339.4 billion

Total export of clothing: $ 1.29 trillion

2016 to 2017: apparel market increased by 5.46%

Apparel industry grows at healthy rate and is of great importance to economy in terms of trade, employment, investment & revenue.

This particular industry has short product life cycles, vast product differentiation & is characterized by great pace of demand change coupled with rather long and inflexible supply processes.

SPAIN & GERMANY Economic Features
Germany

Domestic market value: €73,3 billion

Spain

Domestic market value: €27 billion

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Materials used: Fishing nets, plastic bottles, recycled coffee grounds, cotton and wool leftovers. used tires...

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SME - Spanish-based clothing brand  (Stores in Madrid and Berlin)

Sustainable fashion/lifestlye

Started in 2010 by Javier Goyeneche a Spanish entrepreneur

ECOALF integrates breakthrough technology to create clothing & accessories made entirely from recycled materials: with same quality, design & technical properties as best non-recycled products.

Upcycling oceans in Thailand & Spain - use waste found in the sea to create clothes

Revenue (sales): $4.42 millions

Total funding amount: €50 K

Employees: 21-50