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To what extent does the growth of a consumer economy generate positive political and/or social change?

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To what extent does the growth of a consumer economy generate positive political and/or social change?

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A consumer's economy gave Cesar Chavez and many others the opportunity for equality in a very unequal society. Without the growth of consuming and marketing, Chavez would not have been able to make the stance necessary to support his fellow immigrants or chicano citizens, as well as others affected by the predominantly white public.

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This was taken from Rodney A. McDanel's "MINORITIES, GENDER, MANAGERIAL JOBS, AND INCOME, 1960-1990"

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Mexicans and other minorities were not able to get better and higher paying jobs, thus forcing them to work under horrible conditions and accept lower wages. This is seen when looking at Table A.

This table explains the Occupational Representation Index (ORI) of individual races in the 1960s. ORI is used "To measure each race, ethnic,  and sex group’s access to management jobs for each census period"(McDanel 22)

The table displays that minorities in 1960 had a low ORI meaning they were underrepresented in executive, administrative and managerial jobs (McDanel 147).

Minorities couldn’t apply for executive jobs such as doctor or lawyer because of the Jim Crow Laws and their lasting implications.

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United Farm Workers leader Cesar Chavez, carrying a sign calling for a boycott of table grapes, leads about 400 people in picketing at a Safeway supermarket in Seattle on Dec. 19, 1969. (Barry Sweet / Associated Press)

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United Farm Workers leader Cesar Chavez, carrying a sign calling for a boycott of table grapes, leads about 400 people in picketing at a Safeway supermarket in Seattle on Dec. 19, 1969. (Barry Sweet / Associated Press)

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Here, we see Cesar Chavez holding a sign that says
DON'T BUY CALIFORNIA GRAPES!
The boycott was working towards minimum wage. By peacefully encouraging people to avoid grapes by companies with ill-treating owners, Chavez influenced the economy of America as well as exercised his freedom of speech - a right he had due to being an American citizen.

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Transcript of Wrath of Grapes Boycott Speech

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Transcript of Wrath of Grapes Boycott Speech

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"Now I am reaching out to you for help because consumers and farm workers must stand together as one family if we are to be heard. I am not asking you to give up wine or raisins. I am asking you to give us your commitment and valuable support.
I am asking you to join us now and be counted to join the growing family of individuals who will boycott grapes until the demands of decency have been met.
And hard as it is for me to ask for money, I am asking you to contribute to the cause--$100, $50, $15 whatever you can afford. Whatever you would have spent on grapes this year. Insure that every week 1 million more consumers will know the truth." -Cesar Chavez, 1986

This small excerpt from Chavez' speech briefly explains the impact that boycotting grapes had on consumers and the marketers. Chavez had suffered from the low wages and the horrible conditions, he started a boycott to support farm workers. He asks for people to avoid grapes without the stamp of approval from the Union. This would prevent the support of those establishments whose working conditions did not reconstruct whilst encouraging the growth of those who did. With the rise of working conditions and wages, workers could afford education for their kids and also opened a safe working area for Chicano and Asian-Americans.

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Migratory Mexican field worker’s home on the edge of a frozen pea field. Imperial Valley, California, 1937.

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Migratory Mexican field worker’s home on the edge of a frozen pea field. Imperial Valley, California, 1937.

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In the picture below, you see the home of field worker. The picture depicts him and his daughter living in what seems to be a hut of cardboard and other scavenged materials. This is what many field workers (Mexican or Asian immigrants, or Chicano and Asian-American citizens) had to live with because of the low wages.

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Transcript of NFWA March and Rally speech on April 10, 1966

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Transcript of NFWA March and Rally speech on April 10, 1966

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"If the rules to settle our economic problems are not forthcoming, we will call a general strike to paralyze the state’s agricultural economy. [applause] We will call a general strike to let the legislators and the employers know that we mean business. We will take economic pressure, strikes, boycotts, to force recognition and obtain collective bargaining rights. The social and economic revolution of the farm workers is well underway and it will not be stopped until we receive equality" - Dolores Huerta, 1966
In this transcript, Huerta, the co-leader of the strike along with Cesar Chavez (although often overlooked), speaks about the effect this movement will have on the economy of America. The boycott would raise prices due to the raised wages of the field workers; in addition to lowering the prices of grapes not approved by the strike (their attempt to compete without compromising). The strike would cause price and wage changes.

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Poster supporting the strike - Artist unknown, client unknown, circa 1950s

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Poster supporting the strike - Artist unknown, client unknown, circa 1950s

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“1960s.” Texas Politics - The Legislative Branch, www.laits.utexas.edu/jaime/jrn/cwp/mlg/cdlc.html.

Civil Rights for Women and Minorities.

The Crime Against Kansas - Charles Sumner 1856, www.emersonkent.com/speeches/wrath_of_grapes_boycott.htm.

“Cesar Chavez.” Wikipedia, Wikimedia Foundation, 13 Jan. 2019, en.wikipedia.org/wiki/Cesar_Chavez#Activism,_1952%E2%80%931976.

“Delano Grape Strike.” Wikipedia, Wikimedia Foundation, 11 Jan. 2019, en.wikipedia.org/wiki/Delano_grape_strike.

Lange, and Dorothea. “Migratory Mexican Field Worker's Home on the Edge of a Frozen Pea Field. Imperial Valley, California.” Planning D-Day (April 2003) - Library of Congress Information Bulletin, Victor, 1 Jan. 1970, www.loc.gov/pictures/item/2017769879/.

“LOW WAGES.” NFWM, NFWM, nfwm.org/resources/low-wages/.

McDanel, Rodney A. “MINORITIES, GENDER, MANAGERIAL JOBS, AND INCOME, 1960-1990.” UNIVERSITY OF NORTH TEXAS, UNIVERSITY OF NORTH TEXAS, 2001, pp. i-197.

“'The Crusades of Cesar Chavez' Is a Frank Look at an Imperfect Leader.” Los Angeles Times, Los Angeles Times, 20 Mar. 2014, www.latimes.com/books/jacketcopy/la-ca-jc-miriam-pawel-20140323-story.html.

“Timeline of Agricultural Labor.” NFWM, NFWM, nfwm.org/farm-workers/farm-worker-issues/timeline-of-agricultural-labor/.