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Reinforcement ads help with targeting certain consumers with good deals. Like this ad shows how you can get rewards for customers who already bought McDonalds. This gets customers to want to come back quite frequently.

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Reminder ads act as reminder for a product or service. Like if you see this ad, it will remind you that cigarettes or tobacco that can lead to cancer. So if you walk by a sign of this, even though you don't have much information, you get the message pretty quickly.

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Comparative ads help show how their type of product or service is better than their competitor. Like this ad shows how Verizon Wireless has better than network coverage than AT&T. This is suppose to help them "steal" customers from their leading competitor.

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Pioneer ads help advertise a new idea or type of product. Like this ad shows that with this new game ads, they let you play a little to help drag in customers. This allows customers to have a feel of the game and persuade them to get it.

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Advocacy ads help support a certain message or cause. Like for example in this ad they are trying to sell tires. But, they use pollution as a good marketing technique. Since the customers feel like they are also helping pollution, they are more apt to buy tires.

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Institutional ads help promote companies, corporations, and businesses. Like in this example, the company Coke, is helping to promote recycling with their new packaging. Since Coke is a huge company and influencer, many people are more likely to recycle.