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Temp name: The Blood Experiment

Each day consists of the same scene of a woman walking on the street, but with different areas of her body covered in blood.

Eg. First day her hair and face is covered in blood, people are laughing at her, positive/humorous reaction.

Second day is the woman with her entire body covered in blood, Carrie-style, and people are stopping her to take photos thinking its a cosplay.

Cut to last day where she is perfectly clean except the back of her skirt has a small blood stain, and a small trickle of blood running down her leg, people are looking at her at disgust and talking in hushed voices around her  (negative reaction).

Last shot is ???, with an impactful tagline about how are these examples any different.

(Each scene will have some dynamic/close up shots of the parts of her body covered in blood, no audio except for sound/footstep noises)

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Draft 1

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- All tampons are created equal.
- You can't get pregnant on your period.

https://mic.com/articles/103288/the-7-most-common-myths-about-periods-debunked#.tYCcOaixc

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- Women on their period cant't swim.
- Not allowed to be in the kitchen or attend ritual practices

https://www.teenvogue.com/story/period-taboo-around-the-world

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Tackling a problem with multiple solutions.
Research
Education
Products
Services
Advocacy
Leadership

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The case for her invests in places that have significant growth to benefit an underserved population. Through investing in organisations that helps menstruation, menopause and female sexual pleasure, they support women to take control of their lives and gives them a place to demand equal opportunity.

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Day 1 starts with the first day of your period. This occurs after hormone levels drop at the end of the previous cycle, signaling blood and tissues lining the uterus (womb) to break down and shed from the body. Bleeding lasts about 5 days.

Usually by Day 7, bleeding has stopped. Leading up to this time, hormones cause fluid-filled pockets called follicles to develop on the ovaries. Each follicle contains an egg.

Between Day 7 and 14, one follicle will continue to develop and reach maturity. The lining of the uterus starts to thicken, waiting for a fertilized egg to implant there. The lining is rich in blood and nutrients.

Around Day 14 (in a 28-day cycle), hormones cause the mature follicle to burst and release an egg from the ovary, a process called ovulation.

Over the next few days, the egg travels down the fallopian tube towards the uterus. If a sperm unites with the egg here, the fertilized egg will continue down the fallopian tube and attach to the lining of the uterus.

If the egg is not fertilized, hormone levels will drop around Day 25. This signals the next menstrual cycle to begin. The egg will break apart and be shed with the next period.

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Menstruation is a woman's monthly bleeding. When you menstruate, your body sheds the lining of the uterus (womb). Menstrual blood flows from the uterus through the small opening in the cervix and passes out of the body through the vagina. Most menstrual periods last from 3 to 5 days.

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WHAT IF WE HAD AN EXPERIMENT WHERE WE MADE PEOPLE RESEARCH AND STUDY ABOUT PERIODS TO MAKE AN ADVERTISEMENT/VIDEO ABOUT IT.

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Other Short Case Studies
- Men are not allowed to even see the pads/tampons because the women were scared that they would see it (?).

- Girls asking for pads in secret codes and unintentionally acting like periods are shameful.

- Guys can tell girls about their wet dreams but when girls talk about their periods they freak out.

- In some Malay homes you must wash your tampon after use so nobody knows that they were menstruating.

- Girls are stared at when they're buying pads.

- One case study where a girl told a guy she was sad that she was on a period and he told her, "Disgusting."

- Most men would not want to eat food a menstruating women has made or share food with one (Ghana).

- Only using sanitary pads, women are afraid of breaking their hymen and thus losing their virginity if they wear tampons.

- Many boys in the Philippines make fun of girls when they are menstruating.

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-The victorians in the late 19th century figured it wasn't sanitary for women to constantly bleed into their clothes and so began creating proper menstruation products.
-In 1970s, self adhesive pads were invented so women could easily attack pads to their underwear.
-Modern day menstruation products come in various options customised to different levels of flow.

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THINX (NYC)
- Nearly half of women (54%) are reported to experience period shaming. (Out of 1500 women)

- 42% women have experienced period shaming with one in five being made to feel this way due to comments made by a male friend.

- 12% shamed by family members or a classmate.

- Shockingly, 44% of men admitted to having made jokes/comments on a partner's mood when she was on her period.

- 51% of men surveyed believe it is inappropriate for women to openly mention their menstrual cycles in the workplace.

- 73% of women surveyed  to having to hide tampons/pads from view. 65% worn specific clothes so they wouldn't show a leak. 29% cancelled plans like swimming/exercising so they wouldn't be exposed.

- 65% women are okay with asking their partners to help them buy pads (bc it's awkward for them). A concerning 17% of men said no.

- The problem is the overall stigma that periods are gross and inappropriate.

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UK
- More than 137k girls missed school because they could not afford sanitary products.

- Period poverty is a widespread problem amongst schoolgirls.

- More than 13% of girls are going through risk of health problems by leaving tampons/pads on for longer than they should.

- Parents are forced to send their daughters to school despite knowing that they do not have sanitary pads on them during the day.

- Teachers try to help by supplying students with pads but are not enough and are frustrated because it feels like they cannot help them.

- The problem is that sanitary products are too expensive for girls/families to afford.

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Chaupadi (Nepal)
- Women and girls who are on their periods are forced into unhygienic cattle sheds (called goth)

- This is due to religious belief that women who menstruate are dirty and impure and are not allowed to touch anything when they are menstruating in fear that they will sully it

- They are not allowed to eat nourishing food during their cycles and can only eat flatbread with salt and water.

- In the sheds they are easily afflicted with snake bites, disease, and sexual assault

- Women are made to do more work while on their periods.

- This practice stopped in 2017 because women died every year from practicing this.

- One of the problems of this is due to the lack of sexual education in these rural areas.

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- Fertilise Plant

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-Women experienced periods since before humans were completely evolved.
-Ancient romans believed that menstruating women were associated with sorcery.
-Ancient Egyptians made the first tampons of softened papyrus.
-Ancient Greeks made tampons out of bits of wood wrapped with lint.
-Ancient Romans were the first to make Pads and Tampons out of wool.

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- You’re clumsy.

- Tampons will break your hymen and make you impure.

- Can’t take a bath.

- Everybody gets PMS and it always manifests as crankiness/irritability.

- Don’t go camping because the bears can smell it from far away.

- Don’t perm your hair until after you’ve had your first period.

- If you touch any vegetable before or during the pickling process they would not pickle and would go bad.
- You can’t be in homes or have contact with anybody.
- Don't wash or cut your hair
- Having sex can kill your partner.
- You can’t touch flowers because they’ll die quicker.
- You need to wash your pads before throwing them out. Otherwise ghosts will come and haunt you.
-When you get your first period you need to wash your face with the first menstrual blood to have clear skin.
- You must blow dry your hair after a shower.
-  You can’t cradle babies or you’ll cause them to get sick.

https://helloclue.com/articles/culture/36-superstitions-about-periods-from-around-world

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The Case For Her invests in for-profit social enterprises, organisations and initiatives that work within female health. We believe in a equal world where women and girls can thrive and put capital in underfunded areas such as Menstruation, Menopause and Female Sexual Pleasure.