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Youth are not listening to the radio for the news and the weather they need music and not just mainstream, they want new music, fresh artists. All of this is provided by beats one. As well as the east way to add the songs you like to your own Apple Music library by the click of a button.

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For people interested in music they will listen to Beats 1 rather than radio 1 as it is more targeted and specific

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Over time more diverse radio stations have come about catering to a range of niche audiences

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Music curation-playlists are now made for you and there’s no limit to the music you listen to. Also several DJ’s have built trust with their viewers, people value this and trust they will create a playlist they enjoy

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Apple Beats 1 uses DJs with existing fanbases who curate specific playlists in order to cater to the needs of the target audience- the youth

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There isn’t as much diversity in the music on radio stations however sources such as Beats 1 have a lot more variety in the music they play because the dj’s all have different cultural backgrounds

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through Beats 1 the audience is more involved as they can request a song they want to listen to

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Music played on radio is repet

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Radio has adverts and people talking invetween which can be frustrating when trying to listen to music. This makes radio less 

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Radio has adverts and people talking invetween which can be frustrating when trying to listen to music. This makes radio less 

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Music can be listened to through devices wherever the person is, due to different apps which can stream music.

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- the youth wanted to listen to relevant music

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-radio nowadays too mainstream
-this was the reason that radio one was formed

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The radio these days has many advertisements and not as much music as the youth audience would like

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They are no longer relevent today because kids like playing their own music when they want and where they want and everyone has much different tastes as there is so many different genres

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They are no longer relevent today because kids like playing their own music when they want and where they want and everyone has much different tastes as there is so many different genres

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Radio is limited to the music It can play so can’t meet the needs of some of the youth audience

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M

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Music today is more easily available eg from YouTube so less people listen to the radio for music

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Music today is more easily available eg from YouTube so less people listen to the radio for music

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Music is now more easily available to the youth through streaming, this is a more portable and sustainable way of music.

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There are much quicker and easier ways to download and listen to music in 2018

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there is less freedom of music choice on radio so the youth chooses other sources for free music

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It is not as relevant anymore because there are more ways to access music such as apple beats and other streaming

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with music apps now availabe to be used anywhere and radio not accessible everywhere youths are leaning away from listeing to the radio

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-Liam
More music is available

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Radio 1 was new and different, Tony Blackburn was young and different which catered to the youth audience

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Streaming is now available like apple spotify etc 

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Streaming is now available like apple spotify etc 

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radio audiences - aimed at youth audiences. As it’s interesting and relateable.

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it is relevant to the youth audience because of the content that they broadcast- popular music, latested trends and they use young Rjs and keep their shows light , fastpaced  and energetic