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Effects of Political Media in the Minds of The Masses

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Effects of Political Media in the Minds of The Masses

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11 - Saint Lorenzo Ruiz
A report made by Class Numbers:
23, LAZARO. Jose Gabriel Reodique
24, LEONES, John Isaac Barcelona
25, LOZANO, Fernando Miguel Zabala
26, MACATANGAY, Adrian Dominic Maragay
27, MADERAZO, Rafael Nicholas Esguerra
28, MARTIN, John Francis Madroño
29, ORILLO, Lisle Arrace Romero

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- the activities associated with the governance of a country or other area, especially the debate or conflict among individuals or parties having or hoping to achieve power.
(c) Google

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- a person who is professionally involved in politics, especially as a holder of or a candidate for an elected office.
(c) Google

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Science Technology, Engineering and Mathematics (STEM)
Science:
With the overflowing of information today by the Internet, we should be able to assess the information accumulated and know if it is reliable and authentic, also by using the Scientific Method.
Technology:
Using the technological advancements in out society, and with the overflowing of information that comes in to our minds, we should be able to deal with Information overloads
Engineering:
Addressing false information about some experiences that has been shared by people about engineering and being a Senior High
Mathematics:
With the increasing number of websites and information, legitimacy and reliability suffers. Being Information and Media Literate is the key of being able to overcome these issues in media

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Technology: Social Media
1. Political Parties can effectively influence the masses
2. Extend government and non-government service
3. Improved communication and access to people
4. Extended reach of people to deliver messages, ideas and opinions

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Due to the extended reach of Media, especially social media. Political Persons can deliver their core message to people that are far away from cities.
One example of this, President Duterte's campaign
President Duterte won the hearts of people by campaigning through social media. He was able to give out visual aids to people that many candidates lack on. With this less money is spent and more people are voting for him.

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MANILA, Philippines - The undeniably huge force behind the presidential bid of Rodrigo Duterte was organic and volunteer-driven, said the campaign's social media manager, Nic Gabunada.

Gabunada, who directed Duterte's social media team, told Rappler during a Facebook Live interview on Tuesday, May 31, that the lack of funds forced them to be creative in organizing the online presence of the Davao city mayor's campaign. (READ: 10 takeaways from Duterte's digital campaign)

"To a certain extent, this might have encouraged us to work harder, to use our skills from organizing, from alliance work, to organize these people on social media," he explained. "When you don't have money, you become more creative and you work harder."

Because of their "creative" strategy, Gabunada said they weren't really able to spend the entire P10 million ($214,199)* budget given to them.

"I still have money to return to the campaign financier. It's all volunteer work," he said. "The entire campaign would have been worth millions, but because it's all volunteer work, it's not big."
Working within their means
They had to work within their means guided by Duterte's principle of "not sacrificing our principles just to raise money for the campaign."

So how did they do it?

For starters, Gabunada said that it helped that there were already existing groups of Duterte supporters even before the official election period. The only problem was, they were "all over the place."

So once it became certain that the Davao City mayor was running, the huge array of groups was organized into 4 major groups: the overseas Filipino workers (OFWs), Luzon, Visayas, and Mindanao.

These groups were handled by another group of people, aside from the influencers they had tapped from the areas. They were the ones in charge of making sure that the plans push through.

"Every day of their lives they talked to these people, discussed whatever the new findings, and provided them the so-called message of the week," Gabunada explained.

The "message of the week" usually came in the form of hashtags to be trended on Twitter or posted in the comments section of social media posts. Each message depended on what issues Duterte faced or what results the surveys showed.

"During a certain point in the campaign when we wanted [them] to reiterate their support [for] Duterte, we popularized or made it a point the hashtag #DutertePaRin would trend on the Internet," he said.

Another time that the "message" was clear was during the bank controversy involving Senator Antonio Trillanes IV. According to Gabunada, the hashtag used to reaffirm the people's support for Duterte despite the "black propaganda" was #DuterteTilTheEnd.

"It was an expression that we will stick with him until the end of time," he said. "When we quickly trend like that, people can now say that no amount of black prop will hit this certain candidate."

Negative campaigning, meanwhile, was also part of the arsenal, like a tit for tat. But Gabunada said they made use of "what was already available in the public" such as videos and past photos of each candidate.

"We do have a very good description of each candidate but what we do use, are those who are already out," he said. "We just amplify it."
Twitter warriors
For a person on the other side without knowledge of community organizing, the sudden surge of online sentiments for Duterte looked like it was made by "bots." (READ: KathNiel, Twitter bots, polls: Quality, not just buzz)

However, Gabunada insisted that his social media team did not make use of them but instead relied on "influencers" on social media who were actual people with a strong following.

"We used live people, not bots," he emphasized. "When we want certain things to trend on Twitter, we have our Twitter warriors who post like anything or keep the same post just to have a quick trend." In some cases, they just copy pasted messages.

Gabunada estimated there were around 400 to 500 volunteers but each volunteer had his or her own network to tap.

"We were able to amplify in the sense that each one of the volunteers was handling groups with members of around 300 to 6,000," he explained. "I think the biggest group had 800,000 members."

With a huge group of supporters, there will really be bad apples. The Duterte campaign trail was full of supporters who did not hold back in attacking people who dared go against the Davao city mayor's candidacy.

An example was when Facebook user Renee Juliene Karunungan openly declared she was campaigning against Duterte on her Facebook account. What followed were hundreds of hate messages wishing her to be raped, among other threats. (READ: 'Sana ma-rape ka': Netizens bully anti-Duterte voter)

Another instance when some Duterte supporters crossed the line was when they bullied and harassed a student of the University of the Philippines (UP) Los Baños who asked the mayor a question during a forum in March.

Gabunada admitted there are really supporters who bash other people but that they immediately act on it. (READ: Duterte to supporters: Be civil, intelligent, decent, compassionate)

"If there are people whom we thought are doing something that are no longer good, we call their attention," he explained. It came to a point when he even asked someone close to the mayor himself to tell people "to stop bashing."
Social media under Duterte presidency
The morning after the elections, the president-elect called for healing. It was picked up by the social media team and amplified using the hashtag #HealingStartsNow.

With the election period finally over, the team made up of "fast and agile social media warriors" intends to continue campaigning while at the same time providing a channel for constructive criticism.

"Now, we have to continue campaigning. We only got 40% of the votes so we want more than that to govern effectively," Gabunada said.

"The social media team will be a conduit [for] possible complaints [against] the administration, on the appointments," he added. "We intend to do that moving forward." - Rappler.com

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Duterte's P10M social media campaign: Organic, volunteer-driven

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MANILA, Philippines - The undeniably huge force behind the presidential bid of Rodrigo Duterte was organic and volunteer-driven, said the campaign's social media manager, Nic Gabunada. Gabunada, who directed Duterte's social media team, told Rappler during a Facebook Live interview on Tuesday, May 31, that the lack of funds forced them to be creative in organizing the online presence of the Davao city mayor's campaign.

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With the help of social media,
A. The government can easily cater the masses

B. Government Agencies (DepEd, PAGASA, etc) can deliver emergency messages effortlessly
Example:
- Delivering Typhoon Signals by PAGASA and DepEd to students and families easily.
- Twitter Accounts of Government Agencies and Persons help the masses.

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Tweets by DepEd_PH

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The internet can be accessed by everyone, a child, an adult, anybody can access it. With this, we can take advantage of it, we can improve our country and deliver campaign messages to people.

Politics, in the last few years politics can only be seen in broadcast news, newspapers, campaigns, events, and etc. But with the technological advancements of the world. We can use the internet, specifically social media to influence and communicate to the masses.
Example:
Duterte's Social Media Campaign, which led him to win the election

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When running for a position in the government, funds for campaigning is your main problem. How can you deliver your message to the people without having funds for your campaign? But with the technological advancements of the society. Campaigning using Social Media and using it effectively, can win you the election.

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Since we do a lot of political website design, we frequently find ourselves helping candidates navigate the confusing landscape of social media. It's a place where campaigns know they should be, but they don't always know all of the nuances behind it. So, we've put together this multi-part series on using social media in political campaigns to help you effectively and efficiently leverage this exciting space.

Social Media has become the marketing strategy du jour for corporations and organizations of all sizes. From crowdsourcing vehicle designs to delivering excellent customer service, marketers are using social media in a variety of manners to derive input and value from their target.

Social Media also offers the rare example of a marketing strategy on which politics isn't twenty years behind. Candidates and elected officials have been quick to adopt and leverage social media to engage and educate voters. For example, Barack Obama had dozens of social network profiles, ranging from MiGente.com to Facebook to BlackPlanet. However, as candidates continue to learn everyday, they're not Barack Obama.

He was the once-in-a-generation-type candidate who had the type of celebrity appeal that made people excited to actually be his friend and network online with him. However, even though Obama is the exception and not the rule for extreme social media success, it doesn't mean that your campaign can't still have a formidable online presence that supports your offline efforts. It's no secret that the campaign website is the hub of a campaign's online activity, but social media are an important supporting cast that can drive valuable traffic to the site and engage voters on a more personal level.

This post, the first in the series, aims to educate campaigns on the most important social media and where you'll see the most bang for your buck.

What Social Media Should a Political Campaign Use?

This question is a difficult one to answer. When deciding how many social networks to join, it ultimately comes down to the candidate's appeal and the campaign's resources.

The number one rule is to not have any social media presence become a "ghost town," meaning don't join networks that you don't have the available resources to update or be active in. It reflects horribly on a campaign to have a vacuous social network profile - a rarely update presence makes it appear that the campaign doesn't value that network and its demographic while also suggesting that the campaign is more of a spammer than general conversation constructer.

While the first rule is to not overextend yourself into too many networks, that doesn't excuse any candidate from not having a presence on at least a few of the top networks. We believe it's absolutely necessary to have presences on at least: Facebook, Twitter, YouTube, and Flickr.

I like to call these networks the Big Four. They're the fastest growing and farthest reaching of social networks; also, they represent four distinct ways of publishing to and connecting with voters.

Facebook is comprehensive and allows you to post pictures, add videos, send detailed mass messages, publicly interact on Walls, and more.

Twitter excels in short message bursts, event updates, blog post pushes, and breaking news. It allows a campaign to instantly send a succinct message to 1000's of followers and also lets the campaign interact with other people in a one-on-one manner.

YouTube is purely a video medium. However, its reach cannot be underestimated. The service's search engine is second in use only to Google! This staggering number of searches makes it essential to own your candidate's name for search on this platform.

Flickr should be used to publish campaign photos. With more than 4 billion images and over 30 million monthly visitors, it's an important place to be and exposes your campaign to an important network.

As you can see, each network is totally unique and allows you to connect with a huge audience. Voters expect every campaign to be on these media. In addition to simply having a presence on each of these networks, you should update them frequently and make sure that they are linked to from your main campaign website, allowing voters to easily get access and engage you in the different networks.

Depending on your campaign's message and target, other networks could also prove to be very useful. For a candidate with a strong business background, LinkedIn is a logical choice. For campaigns that are targeting an edgy or urban crowd, Myspace can still be a viable and effective network. There are dozens of other networks out there, with niche focuses ranging from veterans to volunteers.

If you have the available resources, the first networks to focus on after the "Big Four" are those focused on niches to which your candidate has specific ties. This strategy allows you to use natural synergies and capitalize on the base character of the candidate and campaign. No matter which networks you focus on though, it's important to never break the first rule by allowing any of your presences to become a ghost town.

This first post was more of a general overview. We invite you to stay tuned through our RSS feed or to join our Online Campaigning Linkedin group, where we hope these posts foster some creative and engaging conversation. Let us know your thoughts on social media and politics and any success you may have had in the comments.

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Using Social Media in Political Campaigns

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Since we do a lot of political website design, we frequently find ourselves helping candidates navigate the confusing landscape of social media. It's a place where campaigns know they should be, but they don't always know all of the nuances behind it.

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Issues in Social Media:
Due to the large amount of information, the quality and the legitimacy of the information suffers. Increasing information come in unfiltered format of information, which questions the validity, authenticity and reliability. Being Media and Information Literate will greatly help on what to believe and to trust on in the internet.
Example:
a. People deliberately posting false information that may harm the society and the politician
b. Using Wikipedia, a Wikipedia website is an open article that anyone can edit, add and remove valid information and add false ones.
c. Libel can also happen in the Internet, also known as E-Libel, which can be harmful to a person's, such as a politician. Libel is an act of publishing a statement that is damaging to a person's reputation.

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Steps in Achieving Media and Information Literacy

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Steps in Achieving Media and Information Literacy

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1. Assess Information
-  determine if the information is legitimate or not to ensure reliability and to ensure information safety
2. Information Literacy Skills:
- Identify (What is needed)
- Locate (Where is the appropriate source)
- Evaluate (Relevance and Reliability)
- Synthesize (Integrate new information to present tools we have)
- Present (Properly share the accumulated information)
- Translate (Use new information in  new projects and disciplines)
3. Information Overload
- SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- Clump Similar Tasks (Improve efficiency and guaranteeing quality)
- Avoid Multitasking (Compromises quality)
- Take breaks (Regenerate and refresh our minds)
- Spending too much time on decisions (Takes up alot of time)
4. Following the Netiquette

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The Core Rules of Netiquette -- Excerpted from Netiquette by Virginia Shea -- Albion.com

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Outcome in using Social Media as a medium of campaigning:

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Outcome in using Social Media as a medium of campaigning:

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1. Using social media, effectively and efficiently in Politics:
-  More productivity
-  Less money spent
-  Farther and more people can be reached
-  Younger generations are more likely to vote for your cause
2. Extended Service
-  Delivering emergency messages effortlessly
-  Delivering vital information that mold the society and the country easily
-  Government and Non-Government service to people is extended
3. Improved Communication
4. Influential