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Remake- https://www.youtube.com/watch?v=UW2abIQ-3l4

Real- https://www.youtube.com/watch?v=csAKLbPYM34

We were told that we had to remake a scene from a movie so we did ‘Remake of suspense’

Before we filmed we planned what we were going to do and where we were going to film, what roles we were all going to have.  Me and Miranda came together to film the remake but first we need to see if we had everything we needed. We got her friend’s little sister to be the actor. When we were filming we had to use a bit of the real one because we did not have a dolly for the end of it.

I had the role of camera woman

Ben had control of the sound effects

Nic was with me helping me film

Miranda has the role of editing

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Simon's Work

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Simon's Work

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This is the link to my advert
https://www.youtube.com/watch?v=LHWHcifxQxs

LED PHONE CASE

We were told to do a 30-minute advert. Me and Miranda choose to do the LED phone case, we then had to make a story board about what kind of shots and angles we was doing to take. Also we had to come up with a scenario. We then got a camera and started filming. Also not a lot of people know about the phone case so that why we choose it. we both took camera home and got different shots and angles. We made guidelines what will help us to make the start. we was both happy to do this object. In the advert we also used emoji and words on the pictures because she never like her pictures until she got the phone case. we planned where we was going to do the shots and then  we had a little check list so that we filmed everywhere we had too.
Aslo when we started to flim we did not really go with the plan we had such as we flim in different steps

DEMOGRAPHY
Age; Youth
Ethnicity; Non-religious
Occupation; Students
Location; London

PSYCHOGRAPHIC
Needs; More comments and likes
Desires; To be on top

People in this city do not like their pictures because they don't like how dark they are, this is why they should buy the led phone case because their pictures will come out better. the case will brighten up your day as soon as you turn it on. Girls can be the queen of insta and boys can be the kings of intsa.
there is also something very important with this phone case you also save money save money and look prettier bat the same time.

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We got feedback to what we made and the feedback we got was really good. People said positive and not much negative feedback. People said it will make your selfies better and brighter, they said they like it very much, People would like to buy it because its cheap, but then someone said they won't buy it maybe they don't have an iphone.  People said that they was satisfied. Someone said speak a bit more this will help for the next time we have to do an advert. we got feedback and someone said they won't not buy it for themselves but for a female family member.

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We was given the story board to fill out to plan the shots and locations also we had to do an scenario, First we planned how we was gonna shot the scenes, then we went off and took the shots then we came back to the class and we stared to edit and we added background and different efforts.  We got someone to be are celebrity to make it better. we also used bribery so that they would buy it. we used humor and receptions

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My second one I picked is ‘Mr Bean Snickers’ because it is bandwagon, Mr Bean just wants to be part of the part and that’s why he eats a snickers bar.  They us all different kind of shots such as long shot, short shots so that we can get to see his face close up and the way he looks down because he is to high up and don't know what to do. This advert goes worldwide because Mr Bean doesn’t talk so everyone finds him funny.  Also at the end of the advert he also puts a slogan at the end of it say ‘snickers get some nuts’. When the target audience watches it they will read the slogan. They use long shots in this advert, we can see bean on the house. turns into a celebrity, eats a Snickers and goes back to being a normal person. Punch line: "You're not you when you're hungry." perhaps the best ads yet in the global Snickers campaign, by tapping one of Britain's most beloved wonky comedians, Rowan Atkinson, better known as Mr. Bean, as the celeb.
the target audience is more for lower class group E ( unemployed, students) but upper class people would prefer different kind sweet things, but they could pick it up if they are in a rush.

https://www.youtube.com/watch?v=qIVDxL2lgN4

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My last one is ‘solo beats headphones’ I choose this one because its testimonials everyone just buys them so they look nice they don’t really care about how loud they are. Also it grabs attention of the audience but also the good sensation created when laughing in hopefully associated with the product. They use close up shots for people to see what the beats look like. They use long shots because we can then see full detail.  They reached the target audience  for this advert. this is for more upper B Class(bankers, employed people) because would not be able to buy these because they are like £200 per pair.  The average 'headphone' consumer believes Beats are of the utmost quality. The University of Georgia junior first got a pair of Beats by Dre Studio headphones for Christmas in 2008. They were a revelation, she says, especially for someone used to Apple earbuds.

They target the age groups of Tweens and Generation Y. Generation Y is all about what's new, trendy and value brand names. Tweens who don't have any income, still spend millions of dollars through allowances, earnings, and gifts. Beat by Dr. Dre targets these two age groups the same way, creating a marketing mix that appeals to both, understanding the needs and motives of the segment members.

https://www.youtube.com/watch?v=mcbVomzq1Ig

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I chose this advert because it is bribery it simply offer something additional to the original product for example if you need something you should go to ‘Go compare’ because it has great sales. The man that says go compare he says it about 10 times in one advert and its only 40 seconds long therefore he is trying to briber us. In this advert they use long shots, close-up shots because then we can see all detail. Go Compare is also a slogan. Gocompare.com was established in November 2006 and is based in Newport, Wales. In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario played by Wynne Evans.The advertisements feature Gio singing the 'Go Compare' tune (inspired by Over There) in different places such as a coffee shop and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking lined up to "silence" the character of Gio Compario. Marketing officer Kevin Hughes said "It was risky, but a brand has to listen to its customers. The target audience for this is more upper class like group B,D ( bankers, employed, doctors) children don't need to us go compere

https://www.youtube.com/watch?v=mJ-6clXHMEw

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Smelly Liquid- Targeting an audience
Simon's Work

Over the last few days me and my group came up with an advertisement for smelly liquid. We all out ideas into it. We made sure that we all done something. This smelly liquid is only for girls.

The target audience, we picked teen girls just because we are teen girls as well so we would know what kind of things they would like. We through that doing this would be good because when the target audience is getting ready and putting on their make-up they may be watching tv, when they see the smelly liquid they will went to go shopping and buy it. We then made an audience profile for the teen girl. We added in her demographic and psychographic. For her demographic 16-19 years old, female, middle class, white, student and from Essex. For the target her psychographic is that she wants to have fun and wants a boyfriend. She loves shopping and spending money, because she is a teen girl she loves fashion.  she is all about looking and smelling nice.

The name of are smelly liquid is ‘your dream’. You may why we called it that? Well it’s because she is young and wants to make dreams. Thinking about her older life. Also your dreams are about you as a person. You will see that we coloured it pink. The target audience loves pink and bright colours. The way we wrote it is because it will catch teen’s eyes.

Believe in your dreams this is the slogan for the smelly liquid bottle. We came up with that because young teens should always believe in their dreams. They most likely dreaming about being in a hot country. The reason why we added a picture of a rainfall because it is exotic. The girl is maybe thinking about she wants to go on holiday with her friends or maybe her boyfriend.

We came up with the bottle idea from Nicki Minaj. The bottle is just different its much brighter because teens like bright colours. We came up with a love heart because teens are looking for love. Also it is a 10ml bottle so its lager. The bottle is just eye catching for young girls.

The reason why we came up with a package is because we thought that because the bottle is so bright we should have a bright package so that all of it could just stand out when the young girls are shopping. On the package it will say ‘your dreams’.

Students discount is key for young girls because when they see only £19.99 with student discount they will start to think that is really cheap then they would smell it while they are in the shop and they will then buy it because it is cheaper than over shops.

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Simon's work

We worked in a group to create an advert for Smelly Liquid, we had to select an age group for our target audience and the age group we chose was teenage girls. We did an activity on Demographic and Psychographic profiles using a picture of our target audience, where we listed both psychological things and physical things to get a better understanding.

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We worked in a pairs to try out premiere pro, it was alright to use i need to use it more to get the hang of it. Working in a pair help because the other person helped me and i helped the other person. Today's lesson help me understand how to edit videos. It was something different because i have never used that before. ( Can't upload)

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1) Crane shot - From above or to move up and away from them.
2) Tracking shot, Dolly shot - When the camera follows the person or an object physically moving.
3) Panning - Horizontally, so that if sweeps crowed the scene. Tilted up or down a vertical.
4) Zoom lens shot - Magnification of an image by either close up or long shot. 1 meter or 2 away.

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1) Birds Eye view- A view from above with a perspective as though the observer were a bird.
2) high angle - Where the camera looks down on subject from a high angle.
3) eye level angle- A viewpoint is the apparent distance and angle from which the camera views and records the subject.
4) Low angle - Low on the vertical axis, below the eye line, looking up.
5) Dutch angle - Where the camera is set at an angle on its roll axis so that the shot is composed with vertical lines at an angle to the side of the frame.

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1) Very Wide Shot- The subject is visible (barely), but the emphasis is still on placing him in his environment
2) Cut in- shows some part of the object in details.
3) weather shots- the subject is the weather, can also be used for other purpose like background or graphics.
4)Other the shoulder- looking from behind a person at subject.
5)Two shots- a shot of two people, framed similarly to a mid shot.

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This is my link to my film -                                      https://www.youtube.com/watch?v=D_VtKp9nvNQ

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I learnt that when we work with new people we get to know what they are able to do. Today the group i worked in we all take turns to come up with different ideas. We all made sure we film something and everyone's idea was put into own work. Also the second time we did it, it was better than the first time because we planned it. Planning before doing work is so much better and helpful.