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Brand survey is H&M .H&M is one of the world’s largest and fastest growing clothing retailers. The company is also a pioneer of “fast fashion”: a term used to describe clothing collections which are based on the most recent fashion trends on the catwalk but which are designed and manufactured quickly, are affordable, and are aimed at mainstream consumers. By maintaining efficiency and flexibility throughout its supply chain, H&M is able to respond quickly to changes in fashion trends.

By virtue of its fashion know-how and its adeptness in anticipating trends, H&M has achieved popularity among consumers. This popularity has enabled the company to grow at a formidable rate—despite overcrowding in the clothing market and, at times, sluggish consumer spending.

H&M has a keen understanding of its target market—which is the low price, high fashion end of the clothing sector—and is closely attuned to what mainstream consumers want. It enjoys a strong following among women, particularly those in younger age groups, who make up the majority of its customers. By selling a broad range of fashionable collections which are renewed frequently

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the colour used colour blocking like as orange , red , turquise green , blue

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*The Objective *          #To install the element “ bird of paradise “

flower into design .

To propose a new looks , mood and component of style by choosing a concept .  #

To study unique of “ bird of paradise “flower 

#  To explore and created a new shape and their pattern design 

.  #To to research of suitable colour to provide in design 

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*The Objective *          #To install the element “ bird of paradise “

flower into design .

To propose a new looks , mood and component of style by choosing a concept .  #

To study unique of “ bird of paradise “flower 

#  To explore and created a new shape and their pattern design 

.  #To to research of suitable colour to provide in design 

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�Implications may become that arise from idea of Bird of Paradise flower to create a new look in casual wear.

�Current trend may be consumer decision making to choose a casual wear.

�Perception may become peoples impression on the casual wear in a new design

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Bird of Paradise flower is a genus of five species of parennial plants, native to South Africa. The genus is named after the duchy of Mecklenburg-Strelitz, birthplace of Queen Charlotte of the United Kingdom. A common name of the genus is bird of paradise flower/plant because of a resemblance of its flowers to the bird of paradise. In South Africa, bird of paradise flower known as crane flower.

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To spread the colour of nature in this collection and potray the harmony combination among of each colour .This design also brings out the colour inside the people which related to various kind of people characters.