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Looking at the artists work allows me to get a better understanding of the vibe that they create. The work is high end and professional looking but it is also bold and youthful using exciting colours.

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Treatment

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Bibliography

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I created a variety of colour pallets as they will all be shown to the client to allow them to choose which they like the best. They all include several nutural tones as well as a dominant colour pop.

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These images are all sourced from Instagram a social media platform used by most of the target audience. They all have thousands of 'likes' by looking at these images it gives a strong idea of the kinds of aesthetic and  images the target audience are interested. Such as, simple, clear images with very few components to the frame. These images also all have a strong colour theory. These also come from successful makeup brands and artists. This information will be very helpful in developing the next stages of the assignment

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This image was used as inspiration for the logo

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I really like the look of Polaroids and think that it will be a creative way of keeping a simple layout but adding a bit of creativity

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I looked at the design of instagram. This is a social media platform that most of my target audience will use therefore it will be familiar to them. I really like how it is a simple but sleek design that is predominantly images and minimal text.

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I looked at the design of instagram. This is a social media platform that most of my target audience will use therefore it will be familiar to them. I really like how it is a simple but sleek design that is predominantly images and minimal text.

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This logo encompasses the over all feel of the artist's work. It has the feelings that I am wanting to display eg. sleek, contemporary,

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What confidence can get you to do advert inspiration

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What confidence can get you to do advert inspiration

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This advertisement is for a car and how this young man going to the prom and his father lets him drive his car making him confident enough to go to the prom alone and kissing the girl he likes. I liked this concept as confidence is the main emotion that I want to promote in my video and I may use a similar concept in my promo video.

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Audi 2013 Big Game Commercial : Prom (Tradition)

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Promo Video Brainstorm

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This is the current business card of the client. It gives a good idea of the colours and fonts they like and have in mind for their brand. I have used the colours to inspire some of the colour pallets and the font is worked into the logo design.

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 Which colours best represent these emotions? Why? 

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 Which colours best represent these emotions? Why? 

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I will be using whites and neutrals as they are calming. But I will use them along side with pops of shades of reds/ pinks which are youthful, bold and exciting. I think that this combination will create the feel of the brand as it should be a calming and pleasing experience having your makeup done but it should also be a bold and exciting result.

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What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?

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What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?

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I want the video to have a fun and light hearted feel that is relaxing. I also want it to be sophisticated and contemporary. This could mean that I will have a comedic element or a loving.

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How do you want them to feel after they’ve seen your video? 

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How do you want them to feel after they’ve seen your video? 

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I want them to feel impressed by the talent of the artist and confident that they are going to be the right choice for them.

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How does your target audience feel before they've seen the video?

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How does your target audience feel before they've seen the video?

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They would most likely be feeling anxious wanting to find a makeup artist for their event/project. They would also feel unsure about the standard/ quality of the makeup that the artist can produce.

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This video shows before and afters of a makeup artist. It is a really simple but very effective way of showing the talent of the artist. I hope to incorporate a before and after somewhere in the video

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Video of South Korean Girl Removing Makeup Goes Full Power Of Makeup

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28 Before And Afters That Show The Transformative Power Of Makeup

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Makeup artist Melissa Murphy - who has worked with models, actors, actresses, adult film stars, and just about everyone else you can think of - shows just how powerful makeup can be with her before-and-after Instagram photos.

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Director - Olga Tsuman Cameraman - Darya Chemeris

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Stay High- Tove Lo
Be Alright - Ariana Grande
This - Ed Sheeran
Tenerife Sea- Ed Sheeran
Old School Love- Ed Sheeran
Domino - Jessie J

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This video is very flashy and attractive. However I think this is too much. You don't really get to see the artists work. Whilst its engaging it does not get the message across

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Celebrity Makeup Artist Nolan Robert Promo Video

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Uploaded by ISS Entertainment Media on 2016-02-14.

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Bobby Brown Makeup
This brand has a similar target audience to the one I have. This webpage contains the colours and promotional content that I can get inspiration from

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Highlighter Makeup & Luminizers | Adore Beauty

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Receive FREE Shipping, Free Samples & Same-day Dispatch on our range of liquid, cream, baked, powder & illuminating highlighters & primers.

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This video shows in a comedic way what a girl looks like before and after she goes out. This sparked the idea of doing this in the reverse of what a girl looks like at the end of the night then show her throughout the night back to when she first got her makeup done

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This video is very literal in showing what the artist does. It is aesthetically pleasing but it is a very boring way of showing it.

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STAR Halloween Transformation | Manny MUA

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Orlando Wedding Makeup Artist Alecia Renee Promo Video

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http://LastingBlueprint.com promo video for professional Orlando wedding makeup artist Alecia Renee website http://AleciaRenee.com. Blog: http://goo.gl/ZWNZyD

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Mac Makeup
This makeup brand is the most well known in Australia. I have looked at the kinds of layout they use . This brand has the edgy and modern appeal whilst still keeping the classy

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Enter the World of MAC and Makeup. Discover the Latest Trends, Beauty Icons, Global Heroes & Movie-and-TV-Inspired Looks! Shop the Complete MAC Cosmetics Collection, See What's New, Best Sellers, Goodbyes, & More.

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This picture is of the artit's makeup and was used as inspiration for some colour palets

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1. Jodie leigh Foundation
2. Makeup by Ashley
3. ROTARY club of Kent Town
4. Hahndorf Interim Animal Shelter
5.
- Little Heroes (charity)

- Newspaper
- Sausage Sizzle Event
- BBQ
- Buying milk locally
- Free-range produce
- Social media website
- Women's rights
- Abuse in the film industry
- Abuse in the TV industry
- Diversity in sports
- Wine
- Interior Design
- A book
- Youth literacy
- Organisation that helps new mums
- A daycare
- Magazine
- Real Estate company
- Real Estate agent
- Concert
- Festival
- Music festival
- Fictional album
- Fictional movie
- Fashion label
- Hair products
- Makeup products
- Makeup artist
- Hairdresser
- Microphone manufacturer
- Photographer
- Painter
- Writer
- Musician
- Artist
- Diet plan
- Donald Trump
- Violence in America
- Guns in America
- Do celebrities have too much power?
- Fan culture
- Band
- Diversity in film
- Conflict in the Middle East
- Travel company
- Droughts
- The Michigan water crisis
- Movie ticket prices
- Movie theatre
- Movie theatre snack bar
- Costume designer
- Cabaret festival
- Controversy in Greyhound racing
- Gambling issues
- Drugs in the film industry
- Shoes
- Binge drinking
- Drink-driving
- Domestic abuse
- Landfills [64]
- Skincare products
- Tourism in Australia
- Tourism in Adelaide
- Cafe
- Terrorism
- Renovation of businesses
- Crime in Australia
- Should celebrities be given a second chance after violence?
- Narcissism on social media
- Underage drinking

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What kind of video I want to make. i.e. A serious/dramatic, comedic or fun video. This will all depend on the topic chosen. What i will be able to research about the topic.  If a product is used it could be what kind of colours, music etc will best communicate the message.

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To begin with I need to think about what I will want to use for my promotion. The options are using a friends business , local business or organisation that I know or a business provided by SOCE projects