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See all the wonderful things lotte17 has made

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Who calls for first meeting?

Supervisor
Assistant professor
Departmental advisor

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Antag samme historie, dog med den ændring at Coyotes tilbud nu er 1500 stk.  (alt eller intet). Bør man acceptere ordren?

a.Nej, da man vil tabe 1 kr. pr. stk.
b.Nej, da offeromkostningerne overstiger indtægterne
c. Nej (indifferent eller værre), da offeromkostningerne er lig med indtægterne
d. Ja, da man tjener 1 kr. pr. stk. på kort sigt.
e. Ikke muligt at afgøre

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Micro A/S har kapacitet til at producere 10.000 stk. microsensorer om måneden, men opererer pt. kun med 90% af kapaciteten. Microsensorer sælges normalt for 6 kr. pr. stk., og de gennemsnitlige omkostninger er 5 kr. pr. stk. inklusive faste omkostninger. De månedlige faste omkostninger er 18.000 kr.. Coyote A/S har tilbudt at købe 1.000 stk. for 4 kr. stk.

Hvilke er de relevante enhedsomkostninger at vurdere ordren ud fra?

a. 2 kroner
b. 3 kroner
c. 5 kroner
d. 6 kroner

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In the 90s and early 00s, Novell, a software company once dominant in the networking space, saw its market share decline steadily, as its proprietary "Netware" software was replaced by freely available Internet based software.

But in 2003, Novell execs took bold action. They acquired Ximian and SuSe Linux, two companies that offered free alternatives to Micrsoft's Office (Word, Excel, Powerpoint) and Windows, respectively.

Novell intended to continue to give away the already free Ximian Desktop software, and the already free SuSe Linux alternative to Windows. They would make money, not by charging for the software, but by charging only for support of the software.Software companies had historically made 75% of their revenues from selling software, and only 25% from selling support for their software. In essence, Novell was deciding to give up the 75%, and seek only the 25%.

This might seem like a bad idea, but there was a careful calculation embedded in this strategy. Novell had not been able to sell very much of its own proprietary software for a long time, so it had, as their CEO, Jack Messman put it, "been living on that 25% piece for ten years." The absence of that 75% of revenues from selling new software was already reflected in Novell's stock price.

But Microsoft's stock price still reflected handsome revenues from selling software. Novell could give away the Ximian and SuSe software without affecting it's stock price, but if Microsoft tried to give away Office and Windows -- or if they even significantly reduced their prices -- sales would decline and the stock price would fall, or even collapse.

So, ironically, Novell's historical decline in sales of new software made it able to do something Microsoft could not afford to do. Novell could give away software. Microsoft could not -- not without angering its investors. Novell reasoned that companies would find free software more attractive than expensive software, and move over to Novell's desktop from Microsoft's.

Question: Which definition of strategy -- which of the 5 Ps -- does Novell's strategy as described here best represent?

Strategy as a plan
Strategy as a position
Strategy as a persepective
Strategu as a patternt

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I forsikringsselskabet "Sikker A/S" er nogle af medarbejderne i en række afdelinger optaget at, at yngre og ældre medarbejdere ser ud til at have helt forskellige chancer for at blive forfremmet. Nogle medarbejdere synes, at det er en skandale, andre syntes det er fornuftigt. Det hænger ikke sammen med hvilken afdeling de er ansat i. Ud fra hvilke(t) perspektiv på kulturen (Martin 2002) kan vi afdække hvor optaget er af temaet, og om denne optagenhed f.eks. hænger sammen med midlertidige netværk og aktører, som går på tværs af organisationens afdelinger.

1. Integrationsperspektivet
2. Differentieringsp....
3. FragmentP.
4 Både I og F
5. Ud fra alle tre.
6. Ingen af dem

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You are teaching a class with 180 students in SPs01. Your learning objective is for your students to adapt the new concepts to Their existing knowldge in the course.

Which Phases in the learning process does the Term "adaption" refer to?

1. It is the Phases

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here is an example of an interaction design. which of following design guidelines are violated?
a) feedback
b) consistency
c) mapping
d) visibility

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You have a 3rd year BSc project group exam. Before the oral examination the censor claims that he does not like one of the main theories used in the project. Four months ago the censor published an article in a journal, where he offers a fundamental critique of this theory. He wants to fail the students, since they are not aware of this article. You have supervised the project and are not familiar with this article, since the journal is rather marginal.

What do you think would be the right thing to do?

A: You tell the censor, that you disagree with his critique of the theory and since it is published in a C journal, you cannot take it seriously

B: You ask the censor to await his final assessment until the students have had the oral examination, since they might refer to the article during the oral examination.

C: You ask the censor to argue on basis of the learning objectives and examination demands.

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Henry og Dana er begge MBA studerende på HBS, Henry har en generel management baggrund, Dana har en baggrund i finansiering. Til HBS business case competition samarbejder de med start-up firmaet MGI om at lave en business plan for MGI. MGI består af grundlæggerne HBS alumnus Sasha og musikerne Alex og Igor.

Hvilken betegnelse bruger vi om teamet, der arbejder på business planen for MGI?

1. Project team
2. Cross-Functional team
3. Boundary spanning team
4. Functional team

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What is a cross-functional team?

1.     A team which undertakes many different functions in the firm

2.     A team whose members are drawn from many functional areas

3.     A team whose members undertake both firm internal and external functions

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En virksomheds marketingchef har henvendt sig til dig som ekspert indenfor neuromarketing, for at få et bud på en markedsundersøgelse, der gør brug af nyeste teknologi indenfor forbrugeradfærd. De er særlig interesseret i hvordan forbrugernes gør brug af forskellige visuelle elementer på produkterne. Virksomheden vil have svar på om forbrugerne lægger mærke til og gør brug af ernæringsmærkerne på emballagen.

Hvilken type eye-tracking og gennemførsel af eksperimentet vil du foreslå virksomheden, for at de får svar på deres spørgsmål, og samtidig får en oplevelse af at de får "noget for pengene"?

1: teste produktet opstillet på en hyldesektion i et kontrolleret miljø (i et laboratorium)
2: teste produktet opstillet på hylderne i udvalgte butikker
3: teste produktet vist som enkeltbilleder på en computerskærm
4: teste produktet opstillet på hylder og vist på en computerskærm
5: teste udvalgte ernæringsmærker på forskellige produkter vist på en computerskærm

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Uddelingskopier

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NBME

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Michael underviser på CBS. Før eksamen tjekker Michael at prøvens MC items dækker de fleste kerne-kompetencerne i studieordningen, og de emner han har brugt tid på i sin undervisning.

Hvilken af prøvens kvalitets-parametre optimerer Michael ved denne praksis?

A. Acceptabiliteten

B. Gennemførligheden

C. Reproducerbarheden

D. Validiteten

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1. Indholdet er relevant og vigtigt
2. Test anvendt viden fremfor faktuel viden
3. Dæk for svarene - kan spørgsmålet besvares?
4. Homogene svar
5. Undgå tekniske fejl