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Repeating something

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rhythm
type of movement
repetition of shapes lines colours

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proportion
scale
relationship between subjects in design and importance of characters/subjects

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Showing bigger things with smaller things

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movement
shows actions
can be used by its own
often used in combination
(moving from one value to another)

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Directs your eyes to flow through

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T
A
R
W
A
R
S

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emphasis
uses a focal point, draws people's attention to it
can be used by a single element or in combination with other elements

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Focal point

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contrast
difference between elements are shown eg elements

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contrast
difference between elements

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Difference in colour, lines, shapes, tall and short.

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Visual weight
Symmetrical - balanced
Asymmetrical unbalanced

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principles of design
use elements of design (buidling blocks)

balance
-visual weight of the design
two types
+symmetrical (equally distributed)
+asymmetrical (one side is visually heavier)