# data[].attributes.body
Scope / field of activity: Automotive, energy generation and storage.
Distinctive abilities / competences: Direct sales to consumers.
Competitive advantages: technological innovations, product differentiation and cost leadership.
Synergy: Creation of jobs, developement of technology, improvement in the renewable-energy sector.

# data[].attributes.body
Scope of activity: football team

Competencies: passing patterns, successful football players

Competitive advantage: they have the best footballers in history and from around the world attracting fans from non-Spanish speaking countries

Synergy: success of the football players + the branding

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1.     Influencer, Spanish music

2.     Flamenco music

3.     Her voice and dancing movements

4. Rich, famous, worldwide singer star

# data[].attributes.body
1.     Catalan music

2.     Play the guitar well

3.     Peculiar style of music

4. Famous group in Catalunya

# data[].attributes.body
Scope of activity: football team

Competencies: team spirit

Competitive advantage: loyal fans, good defense strategy

Synergy: loyal fans + team spirit = full stadium

# data[].attributes.body
- Field: fast food
- Distinctive competences: low costs food, fast service, accesible, apple pie, known brand
- Competitive advantage: low cost
- Synergy: song ('I am loving it'), happy meal, famous collaborations

# data[].attributes.body
1- focus on the development and sale of electronic devices

2- good internal organization and communication, talented workers and experts, huge funding to invest and use

3- brand power, unique design, unique and own software, focused on just exploiting but deeply some lines of products

4- leaders on the phone and computer market

# data[].attributes.body
1- focus on the development and sale of electronic devices

2- good internal organization and communication, talented workers and experts, huge funds available, capacity to innovate and entrance in much more technological fields and products (focused on more lines)

3- good quality but cheaper, more lines of products, same generic software (easily to use)

4- top company in the phone and computer market but also in other electric fields

# data[].attributes.body
Scope of activity: Spanish singer

Competencies: distinctive style of music + style

Competitive advantage: reaches bigger audience (age, gender, nationality)

Synergy: collaborations with other international artists & brand deals

# data[].attributes.body
- Field: luxury restaurant
- Distinctive competences: michelin stars, very high quality and service, exotic tastes
- Competitive advantage: run by famous people, acces to high quality products
- Synergy: michelin stars, master chef publicity

# data[].attributes.body
Scope of activity: electronic devices

Distinctive competences: software iOS

Competitive advantage: good approval rating, high quality devices

Synergy: iCloud, AirDrop

# data[].attributes.body
Strategy Concept of Xiaomi：

1. Scope or field of activity:

Design, fabricate and retail electronic devices such as smartphones and domestic devices.

2. Distinctive abilities or competences:

Low cost to fabricate and send products to world market; combination of resources; access to market all over the world

3. Competitive advantages: Low cost and relatively high-quality

4. The synergy: Combine the production lines of electronic devices (phones and domestic devices), share the manufacture infrastructure and resources to form the scale effect, share of ​sales channels

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FIELD OF ACTIVITY → Education and research

DISTINCTIVE ABILITIES OR COMPETENCES → the wide range of different degrees, masters, phD and mobility programs it offers; where it is located; its prestige in international rankings; the profile of its professors.

COMPETITIVE ADVANTAGES → It is a public university and it has a lot of years of experience and it is recognized worldwide.

THE SYNERGY → development of new projects of research; new degrees implementation; it provides UB services (sports, languages courses, ...)

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McDonald's:
1. Fast food
2.Low prices, it is almost everywhere, increasing variety of food, take away...
3. Popularity( everyone has it as the main company of fast food) plus excellent marketing campaigns.
4. One of the most known with McDonald's is the one with Bimbo.

Celler Can Roca:
1. High gastronomy
2. Exquisit place/family business recognised all over the world/exquisit and original meals/high-class clients
3. High-class catalan food + known around the world
4. With TV programs

Ryanair:
1. Airline
2. Low cost flights
3. Usage of secondary airports for the flights as are cheaper than primary airports
4. Air Europa

IBERIA:
1. Airline company
2. Very economic flights, a lot of code share flights, a lot of experience
3. Good reputation, access to unique resources like exclusive relationships with other airline companies
4. British Airways (BA)

# data[].attributes.body
Ryanair:
- Scope of Activity: People's air transportation
- Distinctive abilities: multiple European destinations
- Competitive advantages: low-cost airline
- Synergy: summer promotions

# data[].attributes.body
Scope of activity: Catalan band

Competencies: catalan + indie/pop band

Competitive advantage: reach catalan audience because they sing catalan songs

Synergy: catalan way of living

# data[].attributes.body
Iberia:
- Scope of Activity: People's air transportation
- Distinctive abilities: multiple International destinations
- Competitive advantages: great service, reliability
- Synergy: advertising

# data[].attributes.body
Scope of activity: electronic devices

Destinctive competences: low price

Competitive advantages: low price, good price-quality rating

Synergy: sale of different electronic devices

# data[].attributes.body
1. It is focused on the production of cars

2. It is the mother company of for example audi and bmw, they can bundle all their strengths. They produce the highest quality cars and they have all the needed knowledge.

3. Quality, innovation, electric cars…

4. They can use different components of the cars for other different parts.

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SCOPE OR FIELD OF ACTIVITY → Education

DISTINCTIVE ABILITIES OR COMPETENCES → it promotes self-learning; more flexibility in the timetable of the subjects;

COMPETITIVE ADVANTAGES → It is an online university.

THE SYNERGY → language courses.

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1. Field: automotive industry
2. Distinctive competences: innovative technologies, diverse product portfolio, quality of service before and post-sale.
3. Competitive advantages: remarkable quality of customer service.
4. Synergy: share their R&D spending, build technology, access to different markets and customer knowledge between the different brands to increase sales and decrease costs. At the same time, they are able to cater for different consumer groups.

# data[].attributes.body
1.      Scope or field of activity: technological sector and electronic devices.

2.      Distinctive abilities or competences: Large scale production, updated marketing and products, high quality, high profile customers, inovative design (especially the brand “APPLE”), high branding strategy (it’s like an actual religion)…

3.      Competitive advantages: high market presence, large scale and production lead to lower production cost and very good reputation around the world. Apple also gives high quality services associated with the products and gives customers guarantees, also giving a protection for their customers and a better experience.

4.      The synergy: good interrelated areas where they give you a customer experience. They’re established around the world and you can find an Apple store everywhere. Good connection and interrelation between the business areas, including the design made in California, the production and composition made in China and the sales and services expanded around the world.

# data[].attributes.body
Scope of activity: cars and vehicles

Distinctive competences: high-tech devices in the vehicles

Competitive advantages: good quality and popularity

Synergy: M&A of other brans such as BMW and Audi

# data[].attributes.body
1.      Scope or field of activity: electric pioners’ automobiles.

2. Distinctive abilities or competences: Owner character and attributions make a distinction, piooners in their sector with futuristic design innovation and characteristics.

3. Competitive advantages: The were the firsts one in their sector, the branding prestige etc...

4. The synergy: Large chain of production with coordination between technologies including renewal energies, batteries productions, marketing and sales etc…

# data[].attributes.body
1. multinational technology company specialised in consumer electronics, software and online services.

2. unique ability to design and produce electronic devices that appeal to consumers' aesthetic such as the iPhone, iMac, and iPad.

3. differentiation, innovation, consistency, and ease of use. They have maintained the trust levels among the customers for years

4. differentiated services that make the consumer think they are exclusive, for example airdrop

# data[].attributes.body
SCOPE OR FIELD OF ACTIVITY: Textile

DISTINCTIVE ABILITIES OR COMPETENCES: Low cost clothing, fast fashion, market range (zara woman, zara man, zara home)

COMPETITIVE ADVANTAGES: Current technology usage, Continuous communication and information management

THE SYNERGY: Speed and responsiveness within the company’s supply chain, new products (make up, quotidien home products…)

# data[].attributes.body
- Scope of activity: education, innovation, research
- Distinctive competencies: it offers a range of high-quality academic programs and excellent research standards.
- Competitive advantages: location, public, 571 years of experience, quality of education...
- Synergy: services, programs, affiliated centers

# data[].attributes.body
DESIGUAL:

SCOPE OR FIELD OF ACTIVITY: Textile

DISTINCTIVE ABILITIES OR COMPETENCES: Particular special clothing, different style, like its own name states

COMPETITIVE ADVANTAGES: Very colorful clothes and eccentric

THE SYNERGY: song “hundred miles”, acts as a startups accelerator

# data[].attributes.body
Scope of activity: electric cars

Distinctive competences: innovative technology, full electric cars

Competitive advantages: effective supply chain and renowned brand.

Synergy: capital and human capital shifting from other businesses associated

# data[].attributes.body
- Scope of activity: education, innovetion, research
- Distinctive competencies: open supported learning
- Competitive advantage: virtual campus
- Synergy: different kinds of events

# data[].attributes.body
- Scope of activity: apparel retailer
- Distinctive competencies: ability to apply "just in time" manufacturing to fashion production
- Competitive advantages: offer stylish clothes at inexpensive prices
- Synergy: diversification with vertical integrations

# data[].attributes.body
- Scope of activity: fashion retail
- Distinctive competencies: optimistic differential designs, full of colour
- Competitive advantage: innovation, sustainability...
- Synergy: expansion to 109+ countries, range amplification (sport, fragance...)