# data[].attributes.body
- life expectancies are higher in rural and less deprived areas and lower in urban and more deprived areas, regardless of the time period under investigation. (Kyte and Wells, 2010).
- On average, people born in Mainly Rural areas in 2015-17 are expected to live two years longer than people born in urban areas. The average life expectancy in 2015-17 was 79.5 years for men and 83.1 years for women in England, (Department for Environment, Food & Rural Affairs, 2013).
- In 2018, the infant mortality rate in rural areas was 3.0 deaths per 1,000 live births, compared with 4.1 deaths per 1,000 live births in urban areas (Department for Environment, Food & Rural Affairs, 2013).
- according to the research, "improved with increasing 'rurality' and those born in village and dispersed areas could expect to live longer than those in town and fringe areas. (social affairs, 2010)

Websites that contain data:
https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/538929/Health_March_2014v2.pdf

https://www.ons.gov.uk/visualisations/dvc479/map/index.html

# data[].attributes.body
-"79% of rural convenience stores are independently owned."
-"46,955 convenience stores are in the Uk of which 17,175 are rural."

# data[].attributes.body
20% of the UK adult population is functionally illiterate. The number of UK adults who are functionally illiterate is estimated at 6 to 8 million. https://fullfact.org/news/are-one-five-british-adults-illiterate/
Cambridge is the most educated city in the UK.
Every three years, the Organisation for Economic Co-operation and Development (OECD) runs its Programme for International Student Assessment (PISA), a survey comparing different education systems from around the world. PISA tests the reading, science, mathematics, and problem-solving skills of 15-year-old pupils.
Over 70 countries took part in the most recent PISA in 2015, including the 35 member countries of the OECD and all four countries of the UK. The UK has climbed from 23rd place in 2012 to 21st place in 2015 for reading scores. https://literacytrust.org.uk/information/what-is-literacy/how-does-englands-literacy-compare-other-countries/

# data[].attributes.attachment_link.title
International Literacy Day - Factsheet | UNA_UK

# data[].attributes.body
In 2020 the mid-year population estimate (based on Lower Super Output Areas, LSOAs) for England was 56.6 million, of which 9.7 million (17.1 per cent) lived in rural areas and 46.9 million (82.9 per cent) lived in urban areas. (UK Government -https://www.gov.uk/government/statistics/rural-population-and-migration/rural-population-and-migration#mid-year-population-2020 ).

The population of the UK is spread unevenly, with the population density ranging from 5,700 people per square kilometre across London to fewer than 50 people per square kilometre in the most rural local authorities of the UK. (Office for National Statistics - https://www.ons.gov.uk/peoplepopulationandcommunity/populationandmigration/populationestimates/bulletins/annualmidyearpopulationestimates/mid2019#:~:text=The%20population%20of%20the%20UK,local%20authorities%20of%20the%20UK.)

According to ONS data from the 2011 census, 48.2% of Somerset’s population live in rural areas, making it one of the ten most rural authorities in England. Accordingly, Somerset has a population density of just 1.5 people per hectare, compared to the England average of 4.1. Somerset has an increasing trend of an ageing population which is above the national average - percentage growth of over 65s has been 42.8% in Somerset, compared to 29.7% nationally.(Somerset County Council - https://www.somersettrends.org.uk/topics/population/our-rural-population/).

# data[].attributes.attachment_link.authors[].name
Department for Environment, Food & Rural Affairs

# data[].attributes.attachment_link.description
This document is part of the larger compendium publication the Statistical Digest of Rural England, a collection of rural statistics on a wide range of social and economic government policy areas.

# data[].attributes.headline
Income Facts and Figures Rural V Urban SR

# data[].attributes.subject
Income Facts and Figures Rural V Urban SR

# data[].attributes.body
-        In 2020, median workplace-based earnings in Predominantly Urban areas (excluding London) were £25,400 while Predominantly Rural areas were lower at £22,900. (GOV.UK 2022)

-        In 2020, the median residence-based earnings in Predominantly Urban areas (excluding London) were £25,100, compared with £25,000 in Predominantly Rural areas. (GOV.UK 2022)

-        For example, in 2020 average residence-based earnings were lower than workplace-based earnings in urban areas, whilst average residence-based earnings in rural areas are higher than workplace-based earnings because people living in rural areas may work in urban areas in higher paid jobs. (Rural Services Network 2022)

-        In rural areas the proportion of disposable income left over once average weekly expenditure has been deducted (excluding mortgage payments) had also declined – from 29% in December 2013 to 26% in March 2017.  (Rural Services Network 2022)

-        In 2018, median workplace based earnings in predominantly rural areas were £21,900 compared to £23,300 in predominantly urban areas. Between 2009 and 2018 median workplace earnings increased by 15.1% for mainly rural areas and by 13.7% for largely rural areas. (Rural Services Network 2022)

-        With average residence based earnings in rural areas typically higher than workplace earnings because people living in rural settlements may commute to work in urban areas for higher paid jobs. (Rural Services Network 2022)

# data[].attributes.body
https://youtu.be/tNo-MUTEZz4

# data[].attributes.attachment_link.title
LEVI’S® UNLABELED CLASS OF 2020: Levi’s® Unlabeled Collection curated by Michelle Pini-Reed, London

# data[].attributes.body
https://www.hollywoodreporter.com/tv/tv-news/super-bowl-coca-cola-represents-binary-ad-1081767/

# data[].attributes.attachment_link.readable_text
Coca-Cola made a surprising gesture during its new advertisement - which aired during Sunday's Super Bowl 52 - by making a non-binary (someone who doesn't identify as either male or female) reference.

During Coke's "Wonder of Us" ad, the voiceover surprised audiences by using the gender-neutral pronoun "them" when referring to one of the commercial's actors. "There's a Coke for he and she and her and me and them," the voiceover is heard saying, as an array of different individuals appear onscreen with the soda.

"There's a Coke for all of us," the advertisement declares, marking a unifying moment for the monumental ad. The colorful commercial attempted to showcase that the experience of drinking the popular beverage is synonymous with being human.

"And though we are all different, we're better as a 'we,'" the soda brand wrote on its Twitter account of the Super Bowl commercial.

The use of the non-conforming term quickly garnered attention on social media, also receiving praise from GLAAD, which simply tweeted crying emojis with hearts.

#SuperBowl https://t.co/qVrZSbfihX

- GLAAD (@glaad) February 5, 2018

# data[].attributes.attachment_link.title
Super Bowl: Coca-Cola Represents "Them" in Non-Binary Ad

# data[].attributes.attachment_link.description
Coca-Cola made a surprising gesture during its new advertisement - which aired during Sunday's Super Bowl 52 - by making a non-binary (someone who doesn't identify as either male or female) reference. During Coke's "Wonder of Us" ad, the voiceover surprised audiences by using the gender-neutral pronoun "them" when referring to one of the commercial's actors.

# data[].attributes.body
https://www.youtube.com/watch?v=-lEfgbkpOSg&t=34s

# data[].attributes.attachment_link.title
Harry Styles in Gucci Mémoire d'une Odeur - The Campaign Film

# data[].attributes.body
https://www.youtube.com/watch?v=uMwFWDIFVCU

# data[].attributes.attachment_link.title
Folgers Coffee Brother & Sister Home For Christmas 2009 Christmas TV Commercial HD

# data[].attributes.body
https://www.youtube.com/watch?v=62mUh2MEQr8

# data[].attributes.body
https://youtu.be/jsP0W7-tEOc

# data[].attributes.body
https://www.youtube.com/watch?v=xQe2DS4hVlM

# data[].attributes.body
https://youtu.be/XQspsuSZB4A

# data[].attributes.body
https://i.dailymail.co.uk/i/pix/2012/12/30/article-0-16B0E78E000005DC-570_964x852.jpg

# data[].attributes.body
https://www.youtube.com/watch?v=nx5oYrMuc1M

# data[].attributes.body
https://youtu.be/nFUvLNL7E8Q

# data[].attributes.body
https://youtu.be/8GVXnyD93qc

# data[].attributes.body
Is always put on when there is premier league football on TV

https://youtu.be/owGykVbfgUE

# data[].attributes.attachment_link.title
Old Spice | The Man Your Man Could Smell Like

# data[].attributes.body
https://www.youtube.com/watch?v=AMpZ0TGjbWE

# data[].attributes.attachment_link.title
Pool Table MANSCAPED™ Lawn Mower® 4.0 Snooker Commercial