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my target audience is between 16-25 because ewe are the new generation who needs to make this androgynous  fashion the new normal. we can start by adopting the concept. we can start and make a change.

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the images have been taken both inside and outside the house, in alleyways , in streets or in living rooms and bedrooms. i would love the work to be situated in a very high-end art gallery, this is because the high contracts between the fancy lit up room and my photography will embrace my concept even more. the images will be places in an orderly fashion with not more than 1/2 images per page to give the. book more structure and to not take away from the photography. when the book is wide open there will be 2 images next to each other this will create impact and raise interest because they will juxtapose each other but will still feel very casual showing that androgynous and genderless fashion is the new everyday.

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the medium i will use to take pictures will be wit my iPhone x, this is because it has a good camera and wont be too hd or professional which will embrace the candid effect. this will make the concept stand out because many people have a phone camera at their disposal, therefore it is normal to them. this is what my concept is to make androgynous fashion normal and not a statement therefore by eliminating fancy poses and cameras the effect will be much more casual and may feel relatable to the audience.

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the concepts i am interested in include androgynous fashion, how fashion should not be limited to anyone and fashion as a form of self expression. The visual language that appeals to me is showing the whole body but having very candid pictures, a mixture of landscape horizontal pictures and a variety of natural poses. This is because they must seem as natural and everyday like as possible. A mixture of these elements interest me because i want the main focus to be on the story each photo tells and not on the continuity, colour pallet or fashionable pose the model is doing. i also like showing the whole body as it feels like the audience is watching the individual or is seeing them on the street.

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Photographs that didn't make the final book

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Photographs that didn't make the final book

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although i love this photo i feel like i captured the outfit and concept of the photoshoot better in another photo using the same model and outfit

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Photographs that didn't make the final book

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Photographs that didn't make the final book

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this photo was one of my favourites but i it didn't show off the outfit as well as i wanted it to. i wanted to show the colours and the flowing fabrics as this is one f the main ways that female fashion is photographed. the photographer always pays attention to how the fabric is seen.

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this unit taught me about a-lot about editing . the tutorials posted on the Moodle page where very helpful, more than i would have anticipated therefore i was extremely surprised and used them as reference points when editing. in design was the most challenging therefore i used at a very basic level, but i was very happy that i was able to use industry standard technology. even though i used powerpoint for my photo book i was able to test layouts on in design which made the end result  somewhat cleaner as i already knew how i was going to style everything, this meant hat everything had continuity.

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Photographs that didn't make the final book

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Photographs that didn't make the final book

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although this photo is very cool, it was to posey i wanted natural hots as i didn't want the fashion to be a statement as i have mentioned the only way to normalise androgynous fashion is by photographing it as something normal not something that needs to make a statement.

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i took a lot of inspiration from this photographer because there is a 1950s house wife vibe that i love in each photo. they all feature men in stereotypical woman roles and outfits whether that is the housewife with rollers in the hair or the caring mother . i love this because not only does it feature amazing androgynes fashion but also breaks the expectation of how men and women should behave in society.

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at first i tried a mixed layout but after having put my pictures on the layout i had created i didn't like how it felt. i feel like my pictures seem very rock and roll in some aspects and therefore a sense a clean ness is needed to balance everything out but with the mixed layout it looked like there was too much going on. i also did not like the fact that some pictures were bigger and smaller than others as it seemed like some where less important.

i also tried the square layout approach but this one seemed like a children's book to me. i was very nice and cute but it didn't seem professional and high level fashion therefore i opted for the traditional layout which i really like as it gives me the sense that i have created an actual fashion book.

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i decided to have some pictures in black and white and some in colour i liked this idea because when i was doing my research many photos that i took inspiration from had a mixture f these two elements. i used photoshop to edit these photos as i wanted to try and test myself and see how well i could use an application that i am not extremely familiar with. additionally i played around with the various layers in order to create very vibrant photos. one of the editing skills that i learned was that if you play around with the saturation and vibrancy of the picture you can make it look like the picture was taken in broad day light. some of my pictures where taken in the evening so this feature was super helpful. i also used in design to try and edit and create a fun layout but it was challenging and it took me a few hours to master the basics therefore i mostly stuck to photoshop.

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these androgynous photos of an idol of mine are absolutely incredible, i love how there is still a sense of feminine although she is dressed in stereotypical masculine clothes. this is the point a man can still be masculine in a dress and a woman can still be feminine in a suit. clothing has nothing to do with it, i also love the song slave to the rhythm which really made me open my eyes and realise how we are slaves to the rhythm and gendered fashion is another example of this rhythm.

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a name i would love to have for my photobook is butterfly, this is because butterfly's symbolise rebirth change and new beggings. they symbolise growing out of your shelf and becoming the real you who is ready to fly. as we take away this limit society sets on us perhaps we will be able to fly like butterflies.

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Notes on what paper, cover binding I might want to use if I printed my book :

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Notes on what paper, cover binding I might want to use if I printed my book :

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paper: Gloss coated paper
cover: Hardcore , 2mm thick , very high shine and glossy ( almost like a vogue cover)
binding: hinged binding

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let me tell you why. i have always loved fashion and how it can make you feel how it can change your mindset. to me fashion is not just clothing it is an art piece that comes to life only when exhibited. it has always annoyed me subconsciously, why is ti that guys don't have cool clothes, why is tit that were so limited and am i the only one who really want to see this barrier break down. these thoughts really started to come to the forefront of my mind in January an ever since then i have vowed that i will not let society limit me and my fashion expression and so here is my photographic book which breaks down what we should wear. because simply i can wear what ever i like, whether that is a pink dress of a tuxedo. i will not be a slave to society's limit.

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the models wi will use will include me and 5 other of my friends, there will be 2 boys and 3 girls.
types of pictures will include: having tea in the kitchen, walking in the street, walking down the stairs, cooking, hanging with friends, reading books, traveling, getting ready.

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This project will be based around how as a society we have a given various clothing meaning. we ave decide that men and women should wear certain clothing. Therefore this photography project will break that down and will show how fashion should and must be genderless. i will take a variety of people wearing clothing of the opposite gender. They will be photographed doing everyday activities such as cooking or walking down the street. this is because many times when people wear fashion of the opposite gender it is almost always to make a statement, due to wearing clothing of the opposite gender is not yet normalised. this project will therefore normalise wearing genderless fashion.

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to me identity is a personal matter. it is something that you can feel a connection to, a belonging to. Identity is a matter of knowing that inside you feel a sense of belonging to a particular group of people clothing, mentality or anything that feels right. to me identifying with something gives me a sense of comfort and calmness knowing that there is a part of me in that particular thing.

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the layout and design of his photo book really inspired me, i loved how certain pages had pictures that covered the whole page. Im not a fan of having a border, i also feel like no border makes the photos look more raw even if they have been previously edited which is what i want as i feel like my overall photos are pretty gritty in a sense. I also love the simplicity design as it really ensures that the focus is on the photographs and nothing else.

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https://www.vogue.co.uk/article/the-meaning-of-gender-fluid-fashion

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although it is early to think about my front cover one idea i really like is having all white cover, symbolising purity . i would also like to perhaps have a. title which is also white but a glossy white. you can see it but only when you look at the book from a particular angle.

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The Adventures of Guille and Belinda and The Enigmatic Meaning of Their Dreams
Alessandra Sanguinetti