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Whole Foods Market is the worlds largest retailer of natural and organic food

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Over 350 stores in US, Canada and UK

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Identify the most appropriate target segment for the company

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How to develop a strategy to strongly position Whole Foods Market

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Provide a more natural food alternative

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We dont know the appropriate target segment for the company.

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Jim needs to understand the various consumer market segment(s) in SIngapore.

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A survey was previously done by Experian Singapore on consumer classification

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Organic food retail sales made up 10-15% of total retail sales or an estimated value of US$10-15 million split between 3 major chain supermarket retailers

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What is the market segment in Singapore like

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The various segments of Singaporeans.

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Should Whole Foods Market open their business in Singapore

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How is the article helpful in understanding the Singaporean consumers?

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We don't know whether organic and natural food will be popular among Singaporeans

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How to determine the most appropraite segment for them?

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We don't know who are the other competitors in the market that also focuses on Organic and natural product.

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How to analyse the various segments of Singaporeans and identify the most appropriate target segment for the company

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How to analyse the various segments of Singaporeans and identify the most appropriate target segment for the company

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Whole Foods Market is a retailer that returns back to its community and is environmentally-friendly

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All valid points, do note the philanthropic part as well. 

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All valid points, do note the philanthropic part as well. 

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Whole Foods Market supports the community and non-profit organizations through philanthropic donations

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How can we develop a strategy to strongly position whole foods market