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Their products are usually very high quality, their clothes are very durable too. The prices for the products are usually reasonable.  Sometimes their products are sold for high prices because there are a lot of detailing added to them (such as detailed fastenings on the clothes etc). I can see a lot of warm toned colours, also dark warm toned colours too. These products are very stylish and when you look at them it persuades you to buy them.

As mentioned previously, the prices tend to be a little high because of the detailing added; and they do this usually to most of the clothes they sell. Accessories such as: hats and jewels, are usually on the lower prices, as they aren’t too hard to produce. Additionally, the prices for jeans are not too bad either; they are usually from £30 to £55. Comparable to skirts. Skirts are also on the affordable side; the prices for them are usually between £22- £48.

River Island stores are usually seen and placed in the centre of Highstreets or a public shopping area. Additionally, they do have an online website that both: ASOS and Nelly.com brands are added on there. Lastly, they have around 350 stores across UK, Ireland, Asia, Europe and Middle east.

I have seen some type of promotion from River island on social media, they do have their own page where they promote their fashion and so on; It has been stated that they do also work with bloggers too, as it helped them build a wider audience.

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Strength

This brand is very popular for selling high end products to customers. At most times the costumers are very satisfied with the products they buy from this brand; and this is a good thing because, it is most likely that the costumers will keep on coming.

New products are developed at the right times, also they keep their trend on track. Materials that are used to make the products are fantastic and they get them from good suppliers.

Weaknesses

Their products are very expensive, so not everyone would be able to afford it.

There are better and higher brands that are very competitive and better in some areas: financially, and the research + development category.

Opportunities

Lower shipping prices can bring down the cost of their products. They are receiving new costumers from online platform. Online platforms are easier way to look at different shops and brands and just makes the whole experience much better and comfortable.

Threats

Counterfeiting could be one of the biggest threats for luxury products, it can bring a bad image upon the brand and many more consequences. Additionally, there a lot of competitors such as: 'Hermes' and Gucci etc; and quite frankly there always going to be competition between them as there are such luxurious brands.

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River island is an Highstreet clothing stores known for its fashionable unisex fashion. Their clothes tend to be very popular and target men and women who are aged between 18-30s. What makes them so special is the affordable and stylish clothes they sell, with over 60 years of experience in retailing, their stores are still booming and making good sells. Although, you don’t see many advertisements for this brand, they still manage to please costumers with their apparel (clothes). Probably, the downside of River island will probably be the lack of promoting their brand to bigger people who are popular, such as social influencers, if only they could improve on that issue, the brand could be a lot more popular on advertisement.

Also as mentioned before, there should be more advertisement seen from this brand, even showing some of their clothes they sell advertised in the highstreets walls etc could be very helpful. Finally, they are able to work with other popular brands such as: ASOS and that has increased their popularity and costumers.

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Louis Vuitton is well known as a luxury brand, and they sell very high-quality products that are very durable, and due to its durability, it is also very expensive. Their products are usually made from pure leather and that is also why the prices are very high. Additionally, Louis Vuitton has chosen the hand made path, they usually prefer their products to be handmade, rather than using a machine. They choose the perfect craftsmen to make sure their product are high standard. Louis Vuitton are known for making: bags, dresses, shoes and classic watches etc.

As mentioned before, the prices for these products are very high usually due to the quality, material and design of the product. Their costumers know that the products are very pricey, however they are willing to pay any amount due to knowing how well the products are made. With the help of premium pricing and knowing who their target market is, Louis Vuitton follows those guidelines when it comes to pricing.

It has been stated that they have around 300 stores and more, they have their own online store as well; however, shopping in one of their stores is far better than the website.
Workers who work at these stores are specially trained to give the best customer care service they could give; they treat their customer with care and give them the maximum attention they need.

The louis Vuitton brand is very independent, they are not too keen on their products being sold at other ‘departmental stores’.

Louis Vuitton products are advertised by big celebrities, usually on social media, as that is becoming popular and it connects people together. The one source that they do not commonly use to advertise products is probably; on ‘tv’ due to the company wanting certain people to see their brand/ products. It has been stated that Louis Vuitton also employs celebrities that are known around the word to help them advertise their products. As we know, their products are very luxurious, and they think the best people they can work with to help their costumer figure go up is by working with celebrities and connecting with them. Also, their advertisement is also seen in well-known magazines that are popularly read and filled with well-known and successful people.

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Taxes are important but also a little bit stressful especially, when taxes are some how changed by the government due to quick financial changes of the brand. And recently tax polices have been changed and this had an impact on the brand negatively such as them being hesitant in investing. We all know that England has had crazy weather changes, and recently the back to school sell, didn’t sell as much due to the weather. Additionally, the target market for this brand is from young teens  to adults (18-30), and recently depression has increased making the costumers motivation to shop less and this has had an effect on them.

River island does not usually work with celebrities for their front pages covers and there is not a lot of effort on their advertisement. and that can lead to costumers forgetting the brand and finding something else. The places that most people do their shopping for river island is mostly online shopping.

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There has been a lot of fake copies of Louis Vuitton products seen online and there are many places in which you can buy fake 'Louis Vuitton' products at a cheaper price and that has had an  impact on the brand  negatively; not only are people  buying knock off fake products that are probably not durable at all and made with bad material that can hurt the environment and can cause pollution while producing  the products) but are also loosing costumers and that can have a bad image on the brand. In terms of popularity; Is Louis Vuitton popular? Yes, it is, we have all seen famous celebrities wearing and promoting their products, and that is an advantage for this brand, and it will continually help their recognition and popularity. As for technology, this brand has made the effort to create their own official website, which you can search and buy their product in a much easier way; thanks to technology costumers have an easier way to grab the products they want.                              As we are still part of Europe, it is easier for this brand to make trades with other European countries, however as Brexit is approaching things might change, negatively or positively will just have to wait and see.

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This is a very interesting topic, because it is something I’ve personally noticed when walking down the high streets. Many shops have been closing due to the shift to online shopping. Personally, I think this is one of the main reasons why many shops in the High-street (especially retail shops) have been closed. In the past few years technology and social media has become this huge community where they have made things in a much easier way. E.g. now most of the shops I used to buy clothes from in the high-street are online, so I can simply relax and do my shopping comfortably in my home and I’m sure many people feel the same way too. Sometimes the lines get so long, or you have too many things to carry, so this is the best option for some people. However, it is a concern for people who have jobs in these shops, especially when you do not expect the shop you are working at to close down; unfortunately, this impacts them negatively because it is not that easy to find jobs so quickly with such short notice.

Also, when there are too many shops at one place, and one particular shop is especially not as exciting or does not sell things that can be appealing to people, many might avoid going to that shop and rather find something much more exciting and that suits them better.

Another negative occurrence that has taken place in many of these high-street shops is depts., many shops have unfortunately so many debts to pay and it will be difficult for retailers to keep their shops with such a big problem on hand.

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If we look into the Versace brand, they also have hotels that have a Versace themed interior. One I can show is the ‘palazzo Versace’ located in Main Beach, 4217 Gold Coast, Australia. As you can see below the whole interior is Versace themed and has a very luxurious look and vibe to it. From the detailing of the hotel, to the decoration and colours, it just screams Versace.

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A Loui Vuitton hotel will be opened in Paris and potentially some in popular shopping areas such as : Central London, Paris, Milan and china.
It will offer an unforgettable experience.

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The hotel offers an outstanding luxurious experience. From champagne bottles at the entrance to a personal jacuzzi in your room. After a long day shopping, this is a great place to stay and relax; additionally, this would be very useful to celebrities, they usually have red carpet events etc; so after shopping there wont be need to go all the way back home but they can relax in the LV hotel close by. The reason why this hotel would be different from other competitors is because there will be a lot of discounts offers that will be offered for first timers such as 50% off the first time you check in at the hotel for all the time you are staying;  and also a discount will be acquired when you purchase a product from LV; so there are a lot of cool and beneficial discount that will be applied.

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As for charity shops, they are doing pretty well at the moment. I have not seen or heard of any charity shops that are going down or closing up. There are actually doing very well, they've been working with colleges and universities locally, to promote their brands and it is surprisingly doing very well. There is a project that we did for 'havens hospice' and we had to produce a commercial photoshoot I believe they ask for new photoshoot for spring and summer every year.
Below are some of the photos we took for the project.

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We all know that the Louis Vuitton brand itself is a very popular and well know brand globally, and I think building an hotel represented by them will increase their popularity even more. Louis Vuitton luxe hotel offers an outstanding luxurious experience. From champagne bottles at the entrance to your personal jacuzzi in your suite. After a long day shopping, this is a great place to stay and relax. One of the top reasons why this hotel stands out from other competitors is because there are a lot of amazing discounts offers that will immediately attract you to this hotel e.g.; for first timers we will be offering 50% off the full price for your whole stay and there are many more offers. We know that our brand is not cheap but we want to give back to all our customers and new costumers, we want everyone to enjoy this wonderful experience at least once.

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PROPOSED IDEA: Louis Vuitton Brand

How are costumers currently interacting with the brand:

Costumers show their support and love for the brand by promoting on social media, for example, the celebrities love to show off the products that they buy from this brand and share it with their fans and supporters. Additionally, they have an online website in where you can contact the costumers service and ask, any additional question you may have.

`How does the brand promote their products:

Louis Vuitton is already known to sell good quality products and they are confident in that, so they use their value-based pricing in their marketing mix for the products.  Costumers know that the products the brand delivers are high value products and they are all willing to pay the amount because they also believe and have confidence that what is being sold to them are good valuable products.

What impact do you want costumers to have with the brand?

Louis Vuitton is in the process of making all their products from raw materials and eco-friendly, this is a very important process because they want everyone to feel comfortable and certainly, they do not want to harm the environment. Their aim is to please costumers as much as they can.

What are their main challenges?

The obvious challenges that this brand is facing are competitors; Louis Vuitton is always trying to stay on top by pleasing costumers and producing good quality products and much more; but of course, there is always going to be another brand trying to take the lead and be better; However, Louis Vuitton are trying to get on the top at most times.

Additionally, they find it difficult to keep up with multinational business and deals with other countries as they have different price points.

PROPOSED IDEA DEVELOPED: My extension brand: Louis Vuitton luxe hotel

How will costumers interact with the brand?

For this brand we want to start an Instagram account in which everyone can interact with this brand, I know that it is hard to interact with the Louis Vuitton brand team etc, but we want to make things much easier for the costumers and get has many positive responses from them. We want to answer all the question costumers may have as soon as possible; and the reason we are choosing Instagram is because it has been stated to be one of the most used social media platforms around the world.

How does the brand promote their products?

Again, we want to use social media platforms to promote our brand as much as we can, so we can get people engaged and they can see what we are offering to our customers. Also, a website will be made to book rooms etc and a website will be another way costumer will be able to contact our customer service team.

What impact do you want costumers to have with the brand?

Like the louis Vuitton brand, we want to give and sell our customers an eco-friendly experience and environment to stay in, most of the bedding are going to be made with raw materials etc.

What are their main challenges?

Right now, we are not focusing on the challenges, but something we need to be aware of is making sure we locate the hotel in places where is accessible for everyone; location will definitely be something we need to look into.

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Fashion marketing and consumers:

Brands and companies use a number of different strategies to promote their brand etc e.g.; Digital marketing, is one of the newest best upcoming ways to promote their brand, technology has come a long way, people are interacting with social platforms much more and, companies have taken that as a advantage and it has definitely helped their brand spread globally in a much easier way. Transactional marketing is also another effective strategy that companies use to attract customers, this is when businesses promise costumers and encourage them to buy their products and services by offering discounts, coupons etc. I think that this is a very good way to attract customers because everyone loves a good discount and offers, it saves money!                                                                             Event marketing is also another easy strategy that companies use, this involves face to face or in person interaction events that some companies do, it is effective because ‘it turns customers into active participants in the campaign’, and I think this is a very good strategy because customers will be able to understand the brand better, and companies will be able to sell and persuade participants easily in person.

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This are the results I could get for my Vox pop questionnaire . These are people's views on the High streets declining and their own opinions of what they thought about the high-street.

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THIS IS A MOCK UP OF THE HOTEL ROOM KEY 

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THIS IS A MOCK UP OF THE HOTEL ROOM KEY 

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These are some of the notes I did for my presentation, I made sure to write information that would be beneficial for my boards. This step definitely made it a lot easier for me to see a mock-up of how I wanted my boards to look like.

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My presentation went okay, there were some information I did miss and should I’ve made it clearer and some additional information I was made aware that needed to be added in the research; Additionally, I need to investigate the way that luxury/ premium brands operate and how they maintain their premium values and some more information to support my idea.

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My presentation boards

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Fashion marketing and consumers:

Brands and companies use a number of different strategies to promote their brand etc e.g.; Digital marketing, is one of the newest best upcoming ways to promote their brand, technology has come a long way, people are interacting with social platforms much more and, companies have taken that as a advantage and it has definitely helped their brand spread globally in a much easier way. Transactional marketing is also another effective strategy that companies use to attract customers, this is when businesses promise costumers and encourage them to buy their products and services by offering discounts, coupons etc. I think that this is a very good way to attract customers because everyone loves a good discount and offers, it saves money!                                                                             Event marketing is also another easy strategy that companies use, this involves face to face or in person interaction events that some companies do, it is effective because ‘it turns customers into active participants in the campaign’, and I think this is a very good strategy because customers will be able to understand the brand better, and companies will be able to sell and persuade participants easily in person.

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It is possible that some might think doing the 50% off offer might de-value the brand; However, who doesn’t like a good offer like that, even though some might not need it, is still a good option to give costumers. The hotel is still going to be a little bit on the higher price but still affordable for a lot of people. On the other hand, we are considering to present the 50% off including other offers, every term (or seasonal).                                                                                                                                                    What is the difference between Luxury and premium?

Luxury is for the group of people who do not care about price, but mostly care about having the finer things in their life; additionally, it makes them feel superior and proud with what they have. Premium is for the group of people, who can ‘push themselves to pay more than what they might pay for a normal average product.

What is a premium strategy?                             A premium strategy is making a certain price of product higher.

To maintain premium values, companies make sure to highlight and identify features that are seen as high end and they include those factors in their marketing, the outlook of the store (décor) and finally the dress code of employees. Most Importantly, they explain why it is worth spending extra money to costumers.

Luxury brands, do not believe on forcing people to buy the products, however, they want the costumers to believe in their brand. Also, the stores are a very important aspect to the brand, so paying attention to where costumers purchase products is very important too. Communication is crucial and some companies invite selected costumers to experience what their brand is all about etc. this is a good tactic. I could also use this tactic, and that might prevent my brand from being de-valued. I could start a club in where selected people can experience the hotel as a retreat or I could think of a different tactic; the most important thing is that I do not want to leave anyone out but want to give everyone the opportunity to stay in this hotel without de-valuing the brand.

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This is one of the River Island promotional videos for their autumn/winter 2018 and by watching this video, you can see that they are trying to send a message. In the video there are different types of people: black, white, disabled people, promoting their collection and by doing that they are telling the viewers (consumers) that they do not discriminate and everyone can wear and rock their collection no matter how you like.

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Autumn/Winter 2018 Collection | Labels Are For Clothes | River Island

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This is a photograph of a campaign photographed by Collier Schorr for Louis Vuitton. There are multiple layer silhouettes; it is also inspired by the '80s which I think it is a nice touch that they were able to bring previous years styles and ideas back, however, I wished they used, different types of body-sized models to see a variation and also to show how different body types could rock their collection/products.