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Hathorne wants John Proctor to confess so he may live.
"Proctor: I want my life. Hathorne: You'll confess yourself?" (page 127).
John Proctor's wife wants him to confess so they both may live. While she may have gotten the idea from Hathorne and saw that it was a good idea, she was be trying to implement the use of ad populum on him, he ends up refusing to confess to something he doesn't believe in.

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Abigail starts to state the names of the people that she saw with the devil.
"Abigail: I saw Goody Hawkins with the devil! Betty: I saw Goody Bibber with the devil!" (page 46). Abigail doesn't want the attention on her and what she did that night so she switches the attention to be on others, claiming that they are in contact with the devil. Other girls start to follow suit, claiming that they saw others with the devil. They see that what Abigail has started is a good idea and follows along with it.

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Celebrity endorsements can encourage people to buy something because someone famous is using it.

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page 48

Abigail starts to state the names of the people that she saw with the devil.

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Ad Populum: an appeal to a belief
Ex: If many people believe this, than it must be true.

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People used to think cigarettes were healthy because doctors liked them

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Ad Populum example - Camel commercial 1949