# data[].attributes.body
I researched into the factories in Bangladesh as H&M typically source from there.

# data[].attributes.attachment_link.readable_text
Bangladesh's RMG sector, a $28 billion industry, has taken the lead in green manufacturing as it has established 67 eco-friendly green buildings, the highest number in the world. Officials of the apparel industry and the U.S. Green Building Council (USGBC) came up with the initiative at an awards ceremony for Green Factory owners in the city on Thursday. Bangladesh Garment Manufacturers and Exporters Association (BGMEA) in association with USGBC and GBCI launched "LEED Green Factory Award" in recognition and celebration of Bangladesh's RMG sector's strides in green industrialization. A total of 13 best green building factories of Bangladesh were honored with "LEED Green Factory Award" to recognize their efforts in sustainability by achieving LEED Platinum certification. Bangladesh, the second largest ready-made garment exporter in the world, has taken a leading position in sustainable green industrialization with the world's several top ranked Green factories. According to the U.S. Green Building Council (USGBC), Bangladesh's RMG sector now has 67 Leadership in Energy and Environmental Design (LEED) green factories. Among them 13 are LEED Platinum rated while more than 280 factories are registered with USGBC for LEED certification. Indonesia is the second largest with 40 green factories followed by India with 30 and Sri Lanka with 10. "After independence in 1971, Bangladesh was termed as a bottomless basket and told that it would be an example of a failed state. People were used to thinking of the Bangladesh RMG industry as a place of forced labor, child labor and small factory," Environment and Forests Minister Anisul Islam Mahmud said while addressing the event as chief guest. Today, it is a matter of pride that Bangladesh's apparel sector has a 13 LEED platinum and a total 67 certified green factories in platinum, gold and silver categories, the highest in the world, said Mahmud. Thanking the individuals behind the green initiative in the RMG sector in Bangladesh, Mahmud said green initiative gives resilience to the economy as a whole. Sustainability is a big factor in the business, he adds. Over the years, we have heard about green buildings in the RMG sector in other countries like Sri Lanka. Now, Bangladesh has the highest number of green factories in the apparel sector," said Md Miran Ali, chairman of Remi Holdings Ltd, a LEED platinum certified company, which scored 97 out of 110. We have to inform the people about the latest green technology so that everyone can learn and be encouraged in establishing the sustainable industry, said Miran. He expressed hope that about 10% of the total RMG sector in next decade will use green technology. "Bangladesh's overall branding as well as the RMG sector is negative. We cannot just say that Bangladesh is a country of green buildings," Fazlul Haque, managing director of Plummy Fashions, a platinum certified factory. "It is time to say and brand Bangladesh, as well," he adds. "Sustainability is no more an option, it is a need, and it should be inclusive. In South Asia, Bangladesh has taken the lead in green initiatives," said Gopalakrishnan P., Managing Director of GBCI in Asia Pacific and Middle East Markets. "We are pleased to recognize this important achievement and to express our deep appreciation for the support of our efforts to transform the built environment in Bangladesh region, said Gopala. "In recent years a silent revolution has taken place in the RMG industry of Bangladesh. The world's highest rated LEED Platinum Denim factory, Knit factory, Washing Plant and Textile mill all are situated in Bangladesh," BGMEA president Md. Siddiqur Rahman said. "The entrepreneurs of our RMG sector are the architects of this achievement in green industrialization. The LEED Green Factory Award is for them to recognize their efforts and achievement," he added. Speaking of wages, the minister said there will be no dispute between the workers and owners, if the wages is set based on the needs of workers, and the capacity of industry. He also urged the sector people to take initiative so that it can enjoy the present trade benefits after its graduation to middle income levels. The award winers are Remi Holdings, which scored 97 out of 110 followed by Tarasima Apparels, Plummy Fashions, Vintage Denim Studio, Columbia Washing Plant, Echotex, SQ Celsius Unit 2, Kaniz Fashions, Genesis Washing, Genesis Fashions, SQ Birichina, SQ ColBlanc and Envoy Textiles.

# data[].attributes.attachment_link.title
Bangladesh has the most green RMG factories

# data[].attributes.attachment_link.description
Bangladesh's RMG sector, a $28 billion industry, has taken the lead in green manufacturing as it has established 67 eco-friendly green buildings, the highest number in the world. Officials of the apparel industry and the U.S. Green Building Council (USGBC) came up with the initiative at an awards ceremony for Green Factory owners in the city on Thursday.

# data[].attributes.attachment_link.title
Eco-friendly technology used by Bangladesh garment factories

# data[].attributes.body
I created an inspiration board on pinterest in order to get some ideas for my range

# data[].attributes.attachment_link.description
Discover recipes, home ideas, style inspiration and other ideas to try.

# data[].attributes.body
Looking into millennial's and Gen X social media habits, the article focus' on american however I felt as though it gave an insight into the average consumer

# data[].attributes.attachment_link.title
Middle-Aged Americans Spend More Time on Social Media Than Millennials

# data[].attributes.attachment_link.description
Middle-aged Americans spend more time on social media than millennials, upending common assumptions.

# data[].attributes.body
I looked at acorn in order to see what H&M's typical customer falls under

# data[].attributes.attachment_link.title
Acorn | Geodemographic Segmentation | Acorn Data | CACI

# data[].attributes.attachment_link.description
Acorn provides a geodemographic segmentation of the UK's population. Acorn is used to analyse customers, identify profitable prospects, evaluate local markets.

# data[].attributes.attachment_link.readable_text
Louis Vuitton Artist Scarves

The French fashion powerhouse Louis Vuitton is well known for collaborating with international street artists on its Artist Scarf edition. It already launched three successful editions which brought together famous names with a single goal, to design their own Louis Vuitton scarves. For the third edition, released in March 2014, the French fashion label invited Kenny Scharf, André Saraiva and INTI to grace the scarves with their signature styles. André painted his famous Mr. A figurine, INTI designed the silk scarf with a red, yellow and orange Aztec face we have seen in his murals, while Kenny Scharf's Louis Vuitton scarf is artistically the most elaborate with its universe, showing planets, spaceships, tires, a space girl and the yin & yang sign. In the previous years, these special scarves were designed by Retna, Os Gemeos, Aiko, Ben Eine, el Seed and Ekho Nugoho. In addition to the success of this edition, Louis Vuitton decided to create another extraordinary Artist Scarf with the designs of the deceased punk/glamour fashion designer and artist Stephen Sprouse.

Basquiat x Komono

The exclusive watch collection by Komono, in honor of the late Basquiat, brings the artist's edgy and unrestrained aesthetic into the world of fashion accessories. Komono and the Basquiat estate collaborated to create a unique arty collection of watches at an affordable price (50 - 65 Euros). Each watch features a distinctive printed fabric wristband depicting a different detail of a particular Jean-Michel Basquiat painting, ensuring that no watch is the same.

James Jean x The Hundreds

After his escapist venture far away from Los Angeles, Taiwanese-American visual artist signed a very special collaborative collection with Los Angeles natives The Hundreds. The two teamed up on one-of-a-kind limited collection which included a line of headwear, T-shirts, sweatshirts and skate decks, customized with Jean's artistic vision. The collection features three Jean's designs titled "Coral Bird," "Tiger" and "Wave." James Jean got his work back into circulation in a big way!

BÄST x Marc jacobs

The American fashion designer Marc Jacobs often employs the creative power of urban artists. His last venture was with BÄST. And if you remember, collaboration prior to this involved Wes Lang. BÄST and Marc Jacobs teamed up to produce canvas high-top sneakers. BÄST designed each high top individually, making them a truly unique artwork and a collectible fashion item. Unique and rare - a winning combination! Thomas Welch from the lifestyle blog Selectism asked a legitimate question: do these work better on the street or in a gallery?

Obey x Keith Haring

No one can resist the winning fashion-meets-art business, not even OBEY. Introducing for Fall 2012, OBEY Clothing teamed up with the Keith Haring Foundation on a clothing collaboration. The collaboration started when OBEY had the privilege of looking through the artists archives and selecting images of iconic and lesser-known Keith Haring works. Both men's and women's collections looked at items that would have been available to The Pop Shop, Haring's store in the 1980's.

He's a pop icon, a fashion guru and even a . Whatever he picks, Mr. Williams obviously turns it into a success. He has the "Midas touch", but unlike the legendary king, Pharrell Williams recognizes what true happiness is, so he sings about it on and on. Following his album "Girl", Pharrell presented his collaboration with and COMME des GARCONS which has the same name. It's a new fragrance for both men and women featuring bold cartoonish artwork. Scents of iris, styrax, violet, patchouli and cedar are mixed in an irresistible bottle that will cost you almost 100 Euro. Who says you can't have it all?

Daniel Arsham x Stampd

A small but noteworthy project between Los Angeles based brand Stampd and one of our favorite contemporary artists Daniel Arsham mixes very well the look of the brand and the artist's distinctive aesthetics. Stampd produced a series of long-sleeve T-shirts, featuring a design that blends ancient sculptures with geometric forms oddly coming out of their eyes in Arsham's typical gray scale color palette.

Damien Hirst x Alexander McQueen

When the two share similar aesthetic vision, collaboration appears to be natural and even necessary. Such is the case with the iconic British artist Damien Hirst and the fashion house Alexander McQueen. To celebrate the 10th anniversary of McQueen's iconic skull scarf, the two teamed up for 30 limited edition designs . The Alexander McQueen skull scarf was first seen in the SS03 Irere collection and since its launch has become a signature accessory of the house. McQueen's new scarf edition has embraced the references from Hirst's Entomology series, offering its customers 2 in 1, a unique fashion accessory and a collectible.

Futura x Hennessy

simply likes to add his tag, either to trains or collaborative products. He kicked off his collaborative efforts working on The Clash's 1982 Combat Rock album. However, his career on collaborative projects took momentum in the 2000s, when Futura expands his range of work with megabrands like Stussy and Nike. His last notable collaboration included tagging the Hennessy's bottle. Legendary graffiti artist has teamed up with Hennessy to make a special edition bottle of the famed cognac. It was much anticipated collaboration especially since the artist announced that he is less inclined to work with others in the future.

Wes Lang x Marc Jacobs

and the fashion master Marc Jacobs produced perfectly designed stationery set under the Bookmarc label. It contains a series of hand-numbered and autographed cards featuring different Lang designs, with widely recognizable macabre elements. The cards are accompanied by a large brass seal ring, classic red wax and boxed in a fancy black casing. This limited edition set, complete with red seal wax, the ring and the cards can be purchased for 165 euros.
Everything you need to know about the art world is one click away with a free sign up for My Widewalls!

# data[].attributes.attachment_link.description
Louis Vuitton Artist Scarves The French fashion powerhouse Louis Vuitton is well known for collaborating with international street artists on its Artist Scarf edition. It already launched three successful editions which brought together famous names with a single goal, to design their own Louis Vuitton scarves.

# data[].attributes.body
I researched prior designer and artist collaborations in order to see how other brands collaborated with artists.

# data[].attributes.attachment_link.readable_text
When it comes to fashion's love affair with collaboration, few of its unions sit quite as comfortably as that of leading designers and the art world's most interesting talents. From walking works of art like Yves Saint Laurent's 1965 Modernist collection, which featured his now iconic Piet Mondrian dresses, to complete creative exchanges that become part of a house's DNA (see Kim Jones 's Dior menswear), these increasingly symbiotic relationships are fed by an enduring appetite for artfully erudite couture.
Read more: From Sketch To Catwalk: The Dior SS19 Collection
While many of us consider fashion an art form itself, both industries continue to collaborate to forge deeper creative conversations. Painters, illustrators and photographers have become important contributors to the fashion industry, their input often adding instant value to a collection. The direction is often set by the designer and fuelled by a mutual appreciation of each others' work.

Read more: Inside The World Of Elsa Schiaparelli
Elsa Schiaparelli and Salvador Dalí were friends who shared such an appreciation, one of the earliest examples of the artistic cross-pollination that designers now seek. The Italian couturier's exquisite surrealist evening gown featured a large Dalí-esque lobster painted across the crotch area - an exploration of sexuality.

Read more: 5 Things To Know About Saint Laurent SS19
The arrival of Andy Warhol in the '60s signaled a new breed of cultural icon that reignited fashion's appetite for art. Yves Saint Laurent and Warhol became friends and collaborators - Warhol painted a series of colourful portraits of the designer, while Saint Laurent designed his autumn/winter 1966 Pop Art collection, a sartorial embodiment of the artistic movement. Countless designers have featured Warhol's work in their collections since - including Gianni Versace, Jean-Charles de Castelbajac and Raf Simons - cementing his status as fashion's favourite artist.
Read more: Why Prada And Louis Vuitton Are Heading To New York In May
Beyond Warhol's enduring influence, Raf Simons, Miuccia Prada, Marc Jacobs and Kim Jones have continued to call upon lesser-known artists to enhance their creative process - not just referencing the artwork, but featuring it front and centre. Prada's standout collaboration was with French artist Christophe Chemin for the celebrated autumn/winter 2016 menswear collection.

In recent years, Louis Vuitton has been leading the charge in artist collaborations. During his time as creative director, Marc Jacobs helped establish a tradition of partnerships between the French house and global artistic talents. He commissioned Stephen Sprouse to reimagine its monogram print in graffiti form for Vuitton's spring/summer 2001 ready-to-wear collection, and went on to forge a 13-year relationship with Takashi Murakami. The Japanese artist introduced the Multicolore monogram bag in 2003 which quickly became the It bag of the early 2000s. Jacobs was also inspired to work with provocateur Richard Prince for his spring/summer 2008 runway show, which featured models (including Naomi Campbell) dressed as nurses and yet another iteration of the Vuitton cult monogram print. Nicolas Ghesquière, the current creative maestro behind the French label's womenswear lines, has continued to build on this heritage with Vuitton's Masters Series, giving American artist Jeff Koons unprecedented freedom to play with the house's signature canvas.
Read more: Behind The Scenes At Kim Jones's Dior Men Pre-Fall 2019
Elsewhere, former Vuitton menswear designer Kim Jones has begun to establish a similar culture of artistic collaboration at Dior Men. Jones teamed up with New York-based contemporary artist Kaws for his debut collection, which saw the artist reimagine the house's signature bee logo for a capsule collection. Kaws also created a giant version of his BFF character made entirely from flowers that formed part of Jones's runway set, as well as becoming part of Dior Men's SS19 campaign imagery. And Jones's latest pre-fall show in Tokyo featured an imposing 12-metre high robot by Japanese artist Hajime Sorayama - the artist also designed a limited-edition bag for the collection.

Art has always influenced fashion, but when designers move beyond references and subtle nods and instead work directly with artists, truly extraordinary and original work is created. Such collections - many now cult collectibles - occupy an exciting new space where the two fields meet, standing not only as works of art in their own right, but as fun, highbrow sartorial offerings that allow designers to create beyond the normal realms of fashion.

# data[].attributes.attachment_link.title
Fashion X Art: The Best Crossovers Of All Time

# data[].attributes.attachment_link.description
When it comes to fashion's love affair with collaboration, few of its unions sit quite as comfortably as that of leading designers and the art world's most interesting talents.

# data[].attributes.attachment_link.description
The brands of the H&M group are available to fashion fans in many markets globally.

# data[].attributes.body
As im doing a collabertaion with an artists i researched millenials views on art.

# data[].attributes.attachment_link.title
Are Millennials Interested in Art? Yes, New Park West Gallery Study Finds

# data[].attributes.attachment_link.description
SOUTHFIELD, Mich., Sept. 25, 2018 /PRNewswire/ -- Millennials are much more interested in art than previous generations, and social media may be driving their...

# data[].attributes.attachment_link.readable_text
The Swedish retailer's sales increased by 10% year on year to reach SEK 51.01bn (£4.2bn) in the first quarter, up from SEK 46.2bn (£3.8bn). Gross margin increased to 50% from 49.9%.

Net sales in local currencies increased 4%. H&M transitioned its online platform in Germany in the period, and held back on promotional activity to ensure a smooth transfer, "which had a dampening effect on sales". Adjusted for Germany's online sales, total net sales increased by 6% for the three months.

In more recent results, sales in the four weeks to 27 March increased by 7% in local currencies, compared with the corresponding period the previous year.

The H&M group plans a net addition of 175 new stores by the end of 2019. Most of the new stores will open in growth markets, but the amount of H&M stores in Europe is expected to reduce by 50.

H&M will be launched on Myntra and Jabong, India's largest ecommerce marketplaces, later this year.

Karl-Johan Persson, CEO, said: "Our ongoing transformation work has contributed to stronger collections with increased full-price sales, lower markdowns and increased market shares. Sales developed well both in stores and online in many markets, including Sweden, which grew by 11 percent, the UK by 8 percent, Poland by 15 percent, China by 16 percent and India by 42 percent in local currencies.

"During the quarter the company successfully transitioned the online platform in Germany. All markets are now on the new online platform. For our customers in the German market this means improvements such as faster and more flexible deliveries, and better integration between our physical stores and the online store."

# data[].attributes.attachment_link.description
The Swedish retailer's sales increased by 10% year on year to reach SEK 51.01bn (£4.2bn) in the first quarter, up from SEK 46.2bn (£3.8bn). Gross margin increased to 50% from 49.9%. Net sales in local currencies increased 4%.

# data[].attributes.attachment_link.readable_text
H & M Hennes & Mauritz AB, also known as H&M Group, is a multinational clothing company based in Sweden that focuses on fast-fashion clothing. As of 23 June 2022, H&M Group operated in 75 geographical markets with 4,801 stores under the various company brands, with 107,375 full-time equivalent positions.

H&M is the second-largest international clothing retailer after Inditex.[unreliable source ] The company was originally founded by Erling Persson, and its current CEO is Daniel Erver who replaced Helena Helmersson in January 2024.

The business was established in 1947 by Erling Persson when he opened his first shop in Västerås, Sweden. The shop was called Hennes (Swedish for 'hers') and only sold women's clothing. Another store opened in Norway in 1964. In 1968, Persson acquired the hunting apparel retailer Mauritz Widforss in Stockholm, which led to the inclusion of a menswear collection in the product range, and the name was changed to Hennes & Mauritz.

The company was listed on the Stockholm Stock Exchange in 1974. Shortly after, in 1976, the first store outside Scandinavia opened in London. H&M continued to expand in Europe and began to retail online in 1998 with the domain hm.com, which was registered in 1997 according to data available via WHOIS. The opening of its first U.S. store on 31 March 2000 on Fifth Avenue in New York City marked the start of its expansion outside of Europe.

H&M Home section in an Antwerp store

In 2008, the company announced in a press release that it would begin selling home furnishings. While initially distributed online, the home furnishing items are now sold at H&M Home stores worldwide.

Concept stores, including COS, Weekday, Monki and Cheap Monday, were launched following H&M's expansion in Asia. In 2009 and 2010, brand consultancy Interbrand ranked H&M as the twenty-first most-valuable global brand. Its worth was estimated at $12 billion to $16 billion. Under the "H&M with Friends", H&M will partner with Good American, a brand founded by Khloe Kardashian and Emme Grede, to feature their products in H&M's Swedish and German e-commerce shops. In 2017 H&M founded a new concept store Arket.

H&M operated 2,325 stores at the end of 2011. At the end of August 2012, they were operating 304 more stores, bringing the total to 2,629. In September 2013, the retailer opened its 3000th store in Chengdu, China.

In October 2020, H&M announced that it was planning to close 5% of its worldwide stores in 2021 as a result of the COVID-19 pandemic. The fashion retailer H&M closed 250 shops throughout the globe and moved the majority of its operations online. The H&M Group's sales growth remained at −34% year-over-year from 2020 week 12 to week 22.

Countries H&M operates in (2023)

H&M store at the Pavilions Shopping Centre, Birmingham, UK

H&M Asia flagship store at Causeway Bay, Hong Kong

H&M store at the Gandaria City, Jakarta, Indonesia

H&M store at the Chydenia Shopping Centre, Kokkola, Finland

H&M Store at Costanera Center Shopping Center, Santiago, Chile

H&M Store at NOMO - A Vista Lifestyle Center, Bacoor, Philippines

H&M store at the Ciputra World, Surabaya, Indonesia

Map of H&M stores in the U.S. as of April 2023

H&M Melbourne

Withdrawal from the Russian market (2022)

Along with hundreds of other global companies, H&M announced on 2 March 2022, an end to retail operations of its more than 150 stores in Russia as a result of the Russian invasion of Ukraine. H&M cited that it stands "with all the people who are suffering" in Ukraine as well as for "the safety of customers and colleagues" in Russia. Having recently expanded via its Weekday and & Other Stories formats, Russia was H&M's sixth-biggest market at the time, representing 4% of group sales in the fourth quarter of 2021. The company also temporarily closed its Ukraine stores, which remain closed as of 2023.

H&M supplies clothes from different areas around the world. The top three locations that ship its products are China, Bangladesh, and India. Its retail headquarter is located in Sweden, where 21 suppliers and factories manufacture H&M's clothing products and accessories.

The key trends for the H&M Group are (as of the financial year ending 30 November):

In November 2006, the company launched a collection by Stella McCartney.

Also in November 2006, the company launched a collection by avant-garde Dutch designers Viktor & Rolf.

In November 2007, several months after collaborating with Madonna, the company launched a collection by Italian designer Roberto Cavalli.

Finnish company Marimekko was chosen as a guest designer in spring 2008.[citation needed ]

On 14 November 2009, the company released a limited-edition diffusion collection by Jimmy Choo featuring handbags and shoes for men and women, with prices ranging from £30 to £170. The collection also included clothing designed by Choo, such as garments made of suede and leather, and was available in 200 stores worldwide, including London's Oxford Circus store.[34]

Sonia Rykiel collaborated with the company by designing a ladies knitwear and lingerie range that was released in select company stores on 5 December 2009.

French fashion house Lanvin collaborated with H&M to create a new collection, "Lanvin Hearts H&M," in fall 2010.[35] The collection, designed to make Lanvin clothing more accessible to the average consumer, featured items that were around 100 euros. Usually Lanvin dresses would cost hundreds of euros more.[36]

For Spring and Summer 2011, the company worked with fashion blogger Elin Kling, whose collection was only available at select stores.

H&M announced a collaboration with Versace in June 2011 that was later released on 19 November. Versace also planned a Spring collaboration with the company that would only be available in countries with online sales. Similar to past collaborations, Versace agreed to let H&M use its name for a previously agreed-upon sum, without actually having a role in the design process.[37]

H&M announced a collaboration with Marni in November 2011. The campaign launched a few months later in Mah 2012 and was led by director Sofia Coppola.[citation needed ]

Trompe-l'œil-printed viscose jersey dress by Maison Martin Margiela for H&M, 2012

On 4 October 2012, Vogue Japan editor Anna Dello Russo launched an accessories collection with H&M as Paris Fashion Week drew to an end. The collection was stocked in 140 H&M stores worldwide and was also available to purchase online.[38]

On 12 June 2012, H&M confirmed that it would launch a collaboration with avant-garde label Maison Martin Margiela for a fall rollout. The Maison Martin Margiela collection for H&M hit stores a few months later on 15 November 2012.[citation needed ]

Isabel Marant was a collaboration designer for fall 2013 and, for the first time in her career, made a few men's pieces to accompany the women's collection.[39] The collection sold out very quickly in cities across the globe and was heavily anchored in sales online.[40]

During the Coachella Valley Music and Arts Festival in California, H&M announced its first collaboration with an American designer. Alexander Wang was the designer chosen and the collection was released to a select 250 stores around the world on 6 November 2014.

Balmain was announced as the next collaboration with H&M through Balmain designer Olivier Rousteing's Instagram page. The collection was released on 5 November 2015.[41] That year's H&M Christmas campaign was made in collaboration with popstar Katy Perry, who also sang the commercial soundtrack "'Every Day Is A Holiday".[42]

In November 2016, H&M released a designer line in collaboration with Kenzo.[43] That year the company released an annual holiday movie directed by Wes Anderson as part of the company's Christmas advertising campaign.[44] Titled "Come Together", the short film starred Adrien Brody as a train conductor who saves Christmas after a blizzard delays the train's arrival and causes the few passengers to miss part of the holiday.[44][45][46][47]

After 20 years, Naomi Campbell came back to collaborate with the company for a global female empowerment commercial spot in fall 2017. She wore clothes that blurred the line between masculine and feminine in the campaign's Tokyo spot-video where she lip-synced "Wham Rap (Enjoy What You Do)" by Wham!.[49]

Designers Jeremy Scott and Moschino collaborated with the brand in April 2018.

With the idea of reviving the spirit of the swinging sixties, H&M collaborated with designer Richard Allan in July 2019.[50]

Irish designer Simone Rocha, daughter of designer John Rocha, was announced as a collaborative partner in March 2021. Rocha's designs launched with an H&M campaign film and images shot by Tyler Mitchell.[52]

Starting in February 2013, H&M began offering patrons a voucher in exchange for used garments. Donated garments were to be processed by I:CO, a retailer that repurposes and recycles used clothing with the goal of creating a zero waste economy. The initiative is similar to an April 2012 clothes-collection voucher program launched by Marks & Spencer in partnership with Oxfam.

In April 2014, H&M joined Zara and other apparel companies in changing their supply chain to avoid endangered forests. The company teamed with Canopy, a nonprofit, to remove endangered and ancient forests from their dissolvable pulp supply chain for their viscose and rayon fabrics.

The H&M Foundation

The H&M Foundation, a nonprofit, was established in 2014 to fund projects that improve humanitarian and environmental issues within the fashion industry. The Persson family, the founders and owners of H&M, originally invested $180 million in the foundation. One of the foundation's projects includes the Green Machine, a recycling technology that would allow clothing to be recycled in a similar way to aluminum can recycling. Since 2013, the family has made contributions to the foundation, donating SEK1.1 billion (US$154 million) to it.[citation needed ] According to the OECD, H&M Foundation's financing for 2019 development increased by 7% to US$17 million. In August 2015, the H&M Foundation announced that it will award the Global Change Award, a million-euro annual prize, to advance recycling technology and techniques within the fashion industry. In 2021, H&M Foundation launched a virtual clothing collection named "The Billion Dollar Collection" that featured ten sustainable fashion innovation startups.

In September 2019, H&M halted its leather purchases from Brazil in response to the 2019 Amazon rainforest wildfires. The company issued an email statement: "The ban will be active until there are credible assurance systems in place to verify that the leather does not contribute to environmental harm in the Amazon." H&M imports only a small fraction of its leather needs from the country.

Actress Maisie Williams joined the brand as a global sustainability ambassador in April 2021. As a global sustainability ambassador, she helped front the company's campaign on using only recycled or sustainably sourced materials by 2030. The first initiative fronted by the actress has led to a collaboration with the video game Animal Crossing, with Williams being transformed into a digital game character to teach the virtues of recycling.

In May 2021, H&M announced a temporary rental clothing service that allows men to rent suits for up to 24 hours for job interviews. It began in the UK and was also being tested in the United States.

In addition to the H&M brand, the company consists of six individual brands with separate concepts. Brands include Afound, Arket, COS, Monki, Weekday, and & Other Stories.

COS launched its flagship store on London's Regent Street in March 2007 with a catwalk show at the Royal Academy. Its concept is encompassed by minimalist style inspired by architecture, graphics, and design.

It specializes in modern clothing pieces for men and women that are less trend-oriented than other similarly priced labels. COS makes clothing that can be worn beyond the season. COS has 197 stores in 34 countries in Europe, Asia, North America, Australia and the Middle East and currently retails online to 19 markets via cos.com.

2016 saw the hoarding of a new H&M concept in The Dubai Mall come up, labelled now 'H&M Details'.

In August 2011, nearly 300 workers fainted in one week at a Cambodian factory supplying H&M. Fumes from chemicals, poor ventilation, malnutrition, and even "mass hysteria" have all been blamed for making workers ill. The minimum wage in the country is the equivalent of $66 (£42) a month, an amount that is less than half of what is required to meet basic needs, according to human rights groups.

The same year, Bangladeshi and international labor groups put forth a detailed safety proposal that entailed the establishment of independent inspections of garment factories. The plan called for inspectors to have the power to close unsafe factories. The proposal entailed a legally binding contract between suppliers, customers, and unions. At a meeting in 2011 in Dhaka, major European and North American retailers, including H&M, rejected the proposal. Further efforts by unions to advance the proposal after numerous and deadly factory fires have been rejected.

After the 1 February 2021 military coup d'état, many labor groups demanded H&M and other clothing companies divest from Myanmar (Burma) because of the concern that there would be labor rights abuses. There have been multiple reports of labor abuses in factories making H&M clothes. A labor news outlet reported that a worker from Saung Oo Shwe Nay factory that makes H&M clothing was physically abused. Myanmar Labour News quoted FGWM, a labor union, with photos on how the worker was abused by her supervisors. There are multiple reports from other workers from the same factory complaining that they were also physically abused and the employers did not take responsibility, according to the union. There are increasing amount of labor abuses occurring in Burma under the military dictatorship. The largest labor group CTUM has been reporting to the International Labor Organization yearly on Burma labor abuses.

The Guardian wrote that in a conscious action sustainability report for 2012, H&M published a list of factories supplying 95% of its garments. This contributes to the trend of corporations leaning toward ethically transparent supply chains.

On 2 January 2013, The Ecologist reported allegations by Anti-Slavery International that H&M was continuing its association with the Uzbek government in exploiting child and adult forced labor as cotton harvesters in Uzbekistan.

In September 2020, amid international allegations over the use of Uyghur forced labor in Xinjiang, H&M published a statement saying that it had stopped buying cotton from growers in Xinjiang, stating that it was "deeply concerned by reports from civil society organizations and media that include accusations of forced labor and discrimination of ethno-religious minorities".

In February 2017, The Guardian reported children were employed to make H&M products in Myanmar and were paid 13p (about 15 cents US) an hour - half the full legal minimum wage.

Since then, H&M has become a Fair Labour Association (FLA) member and has set a goal to achieve fair living wages throughout its supply chain by 2030.

Savar building, Bangladesh

In April 2013, the Rana Plaza building collapsed in Bangladesh killing over 1,100 people. Fatalities were mostly garment workers. The incident is considered the deadliest non-deliberate structural failure accident and the deadliest garment factory disaster in modern history. The eight-story building complex that was not designed for factory production and had cracks in the structure that the owners ignored. Approximately 2,500 injured people were rescued from the rubble.

The company and other retailers signed on to the Accord on Factory and Building Safety in Bangladesh. In June 2016, SumOfUs launched a campaign to pressure H&M to honor the commitment they made and signed to protect Bangladesh's garment workers. SumOfUs alleged that "H&M is drastically behind schedule in fixing the safety hazards its workers have to face every day."

Phnom Penh, Cambodia

On 19 May 2013, a textile factory that produced apparel for H&M in Phnom Penh, Cambodia collapsed, injuring several people. The incident has raised concerns regarding industrial safety regulations.

On 25 November 2013, H&M's global head of sustainability committed that H&M, as the world's second-largest clothing retailer, would aim to pay all textile workers "living wage" by 2018, stating that governments are responding too slowly to poor working conditions in Bangladesh among other Asian countries where many clothing retailers source a majority if not all of their garments. Wages were increased in Bangladesh from 3,000 takas ($40) to 5,300 takas ($70) a month in late 2013.

In September 2015, CleanClothes.org, an NGO involved in garment labor working conditions, reported on a lack of specific fire safety renovations in H&M suppliers' factories.

In 2020, the Australian Strategic Policy Institute accused 82 major brands, including H&M, of being connected to alleged forced Uyghur labor in Xinjiang. Specifically the report mentions H&M as a customer of Huafu Top Dyed Melange Yarn Co. Ltd. See also: §Boycotts by China. The evidence adduced was that between April 2017 and June 2018 2,048 Uyghur workers were taken "from Hotan Prefecture in Xinjiang to 15 factories in Anhui Province, including [a] Huafu [factory]", and that H&M listed Huafu as a supplier.

On 16 September 2020, H&M said it was ending its relationship with Huafu. It further stated that it had "never had a business relationship with a mill owned by the yarn producer Huafu Fashion Co in Anhui province where workers from XUAR have been employed".

In March 2021, after the EU, UK, US, and Canada's joint sanctions against China over reports of human rights abuses in Xinjiang, H&M's stance on avoiding forced labor in Xinjiang and claim of not going to use cotton produced there was found and criticized by the Communist Youth League of China on its official Weibo page. Their post stated, "Spreading rumors to boycott Xinjiang cotton, while trying to make a profit in China? Wishful thinking!"

The viral post spread across mainland Chinese social media, leading to H&M facing significant criticism among Chinese social media users. On 24 March 2021, H&M became the first fashion brand to be targeted in China, with its products removed from Chinese e-commerce platforms such as Pinduoduo, JD.com and Alibaba, its mobile application removed from Chinese app stores, and rideshare platform DiDi blocking customers from requesting H&M stores as their destinations. Two of H&M's brand ambassadors in China, Huang Xuan and Victoria Song, announced they were no longer collaborating with H&M.

In August 2022, H&M resumed sales in China.

Chinese state media outlet China Global Television Network countered the statements against Xinjiang cotton with a video showing automation in cotton-picking and local Uyghurs claiming that the industry brought high earnings. On 26 March 2021, the United States condemned the China-backed boycotts, with its Department of Commerce stating that the United States "has taken strong actions to stop China from profiting off of its human-rights abuses in Xinjiang and to stop imports of products made with forced labor in China."

On 31 March, H&M responded with a statement vowing to rebuild trust in China and serve its customers in a "respectful way". H&M reported sales in China had fallen by approximately 23% for the second quarter of 2021 (compared to the same period in the last fiscal year). According to a report, more than half a million are forced to pick cotton in Xinjiang.

A proposed class action lawsuit in the US alleged that H&M was greenwashing via the sustainability claims made in its Conscious Choice range. These claims were dismissed. Earlier this year, The Norwegian Consumer Agency (Forbrukertilsynet) said it believed Norrøna is "breaking the law" in marketing clothes as environmentally friendly and issued a warning to H&M GROUP against using the same type of environmental claims.

In March 2022, the H&M Group communicated that they would pause their operations in Russia due to the Russian invasion of Ukraine.

H&M has operated stores in Israel since March 2010 with its first store in Tel Aviv in partnership with local franchisee Match Retail, a division of Union Group. As of December 2023, H&M operates 24 stores in Israel, predominantly around the region of Gush Dan. H&M does not operate any stores in the controversial areas of East Jerusalem or the West Bank.

However since opening in Israel, the Palestinian branch of BDS has campaigned for boycott of fashion chain, demanding that they pull out of the country. H&M's continuing presence in Israel has led to protests in various stores in Europe, especially since the invasion of the Gaza Strip. The company initially closed its stores when the invasion started in October, however the company quietly reopened the stores.

In January 2016, H&M initially put out and later pulled a tallit-like beige and dark blue striped scarf in its Israeli stores, after it was accused of being offensive to Jews.

In January 2024, the company was heavily criticized after its Australian branch released a rather contentious 'Back to School' advertisement. Melinda Tankard Reist, an Australian writer, questioned the brand's motives, claiming that girls that age just want to be left alone and don't want unwelcome attention. The company removed the advertisement and apologized.

6 January 2010

Was reported that unsold or refunded clothing and other items in one New York City store were cut up before being discarded, presumably to prevent resale or use.

24 January 2012

Was reported to have stolen the work of a UK-based artist, Tori LaConsay, using it on multiple items without compensating her.

August 2013

Withdrew faux-leather headdresses from its Canadian stores after consumers complained the items, part of the company's "summer music festival" collection, were insulting to Canada's Aboriginal peoples.

6 November 2015

H&M South Africa division was accused of racism for its lack of black models in their photoshoots, later stating that white models convey a more "positive Image."

8 January 2018

Showcased on their official United Kingdom website, a black child model wearing a green hoodie reading, "Coolest Monkey in the Jungle", which sparked controversy. This was especially so in the United States due to the use of the term "monkey" on a black person.

In response, Canadian and American singers such as The Weeknd and G-Eazy boycotted the company by ending their partnerships with it over the image. H&M later released an apology: "This image has now been removed from all H&M channels and we apologise to anyone this may have offended."

The mother of the model urged people to "stop crying wolf," deeming it "an unnecessary issue." After the allegations, H&M stores were vandalized and looted in South Africa. In response, H&M temporarily closed stores there.

13 July 2019

H&M docked the pay and suspended several unionized staff in three of its stores in New Zealand for wearing ' Living wage' stickers, as part of a wider industrial dispute.

9 December 2020

Sweden's Equality Ombudsman (DO) started an investigation into H&M following a media report accusing it of racism in Swedish stores.

Since January 2012 H&M has offered its H&M Design Award, an annual design prize for fashion graduates. The prize is established to support young designers with the beginning of their careers.

# data[].attributes.attachment_link.description
H & M Hennes & Mauritz AB, also known as H&M Group, is a multinational clothing company based in Sweden that focuses on fast-fashion clothing. As of 23 June 2022, H&M Group operated in 75 geographical markets with 4,801 stores under the various company brands, with 107,375 full-time equivalent positions.

# data[].attributes.body
Looking at the brands home pages and wikipedias will help when developing my brand summery

# data[].attributes.attachment_link.description
The brand H&M offers fashion and quality at the best price in a sustainable way for women, men, teenagers, children and the home. The range includes everything from sparkling gala outfits and exclusive designer collaborations to everyday basics and high-performance yoga wear to help fashion fans across the world dress their personal style.

# data[].attributes.body
looking into my brand more, finding out about profits and where my brand sits in the current market

# data[].attributes.attachment_link.readable_text
H&M, owner of brands including H&M, Cos, & Other Stories and Weekday, had a 5% increase in net sales to SEK 210.4bn (£17.73bn) for the year to 30 November 2018, but profits after financial items fell by 28% to SEK 15.64bn (£1.32bn). Growth was driven by online sales, which were up 22% to SEK 30bn (£2.53bn) and now comprise 14.5% of the group's total.

Online growth was underpinned by heavy investments in logistics during the three months to 30 November, when three new fulfilment centres opened.

"A year ago we made the move to regenerate the H&M brand and we are beginning to see the results of that," said Vinge. "Our customers are buying full price and we had fewer markdowns. Customers are reacting well to the changes we are making. We understand our customers. We are developing fashion for them, at the best quality and price, sustainably."

Following reduced discounting during the financial year, markdowns for the first quarter of 2019 are expected to be approximately 1 percentage point lower than during the same period in 2018.

Vinge would not be drawn on when the business would return to profit growth: "It is impossible to say when we will be back in profit in such a disruptive market, but we are on the right track. We have the confidence to accelerate our plans. We have a long-term view to increase our speed to market, keep our customers happy and drive profitability."

UK sales for the year were up 8% year on year, driven by an 38% increase in online sales. In-store sales dropped 1% on the previous year.

During the year H&M opened 25 new stores and closed 13 in the UK. Vinge said the retailer is continuing to assess its store estate in the UK, and globally.

"We are undergoing a store optimisation programme to find the right mix of stores: some will open, some will close, some will change to another banner/ fascia. The UK is an important market - one of our top 10 globally. Online growth is only possible because of the stores and the brand awareness."

He added that prices may increase in the UK if there is a no-deal Brexit: "We won't be the first retailer to increase prices in the UK, if there is no deal. We will follow the market and our competitors closely, and adjust prices if needed.

"It's too bad for shoppers. If import barriers are put up customers will pay more. We have a Brexit plan and we are following developments very closely. It is a pity it is happening. We like the UK and the UK needs us - it is a mutual relationship."

# data[].attributes.attachment_link.description
H&M, owner of brands including H&M, Cos, & Other Stories and Weekday, had a 5% increase in net sales to SEK 210.4bn (£17.73bn) for the year to 30 November 2018, but profits after financial items fell by 28% to SEK 15.64bn (£1.32bn).

# data[].attributes.body
looking into my brands USP's to help develop a PEST.

# data[].attributes.attachment_link.description
Looking good should do good too. That's what our sustainability work is all about. To make sure our customers wear our products with pride we have to be conscious in all our actions.

# data[].attributes.body
researching into H&M's past collaberations to have a deeper insight into how they commoly work with collaberators and what ranges are produced.

# data[].attributes.attachment_link.description
Karl Lagerfeld, Alber Elbaz, and Rei Kawakubo have all partnered with H&M-but who comes out on top?

# data[].attributes.body
TREND RESEARCH

# data[].attributes.body
COLOUR RESEARCH to help me start thinking about what sort of products I want to create in my range

# data[].attributes.body
Looking at future trends for spring summer in order to gain inspiration for the range and understand the predicted future trends and how i may be able to correlate that with my concept, New Renaissance being a trend I'm intrested in.

# data[].attributes.body
The contrast represented in their works of greek statues and bright contempary settings is something I am to duplicate in my collaberation

# data[].attributes.attachment_link.title
💡Last Saturday we had an amazing opening of #falles2019 with the head of our 26m Falla, looking forward to building it with @latorreysanz 📸 @estrellajover #pichiavo #canalgatadelninot2019 #urbanmythology

# data[].attributes.attachment_link.description
5,767 Likes, 76 Comments - PichiAvo (@pichiavo) on Instagram: "💡Last Saturday we had an amazing opening of #falles2019 with the head of our 26m Falla, looking..."

# data[].attributes.attachment_link.title
La falla municipal de Valencia por PichiAvo | PichiAvo's falla monument in Valencia. Video 2

# data[].attributes.body
Looking deeper into my concept. Researching my chosen artists social medias, to find inspiration for my range.

# data[].attributes.attachment_link.title
Our falla monument is finally here! Our 26m high sculpture in the city of Valencia has been officially presented surrounded by thousands of people 💡A big tribute to peace! Thanks to @latorreysanz for making this possible and @invictus.designs for the final 3D modelling 🙏🏼 She will be watching Valencia's sky until the burning on the 19th 🔥📸@estrellajover #pichiavo #falles2019 #classical #graffiti #valencia

# data[].attributes.attachment_link.description
29.3k Likes, 1,051 Comments - PichiAvo (@pichiavo) on Instagram: "Our falla monument is finally here! Our 26m high sculpture in the city of Valencia has been..."

# data[].attributes.body
Looking at the artists website to find past works to ensure that my future range encapsulates the artists graffiti well.

# data[].attributes.attachment_link.title
Gallery | PichiAvo - Art, design, graffiti

# data[].attributes.attachment_link.description
PichiAvo son dos artistas que empezaron su labor en 2007 en las calles de Valencia y España en general, infundiendo un asombroso nivel de detalle figurativo en sus obras. Han participado en numerosos eventos nacionales e internacionales. Pichi y Avo son uno, huyendo del egocentrismo del graffiti y creando una obra individual, dos visiones similares del mundo son el resultado de su trabajo.