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Starbucks, focuses on selling the best coffee and offers a variety of speciality drinks, which are unique to their brand. When you think of Coffee you think, Starbucks.

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Personalized customer Experience- Customers name on each cup

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Many McDonald's are open 24/7

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Starbucks is a better place to hang out, to sit and work, and to meet up with others.

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McDonald's has a bigger menu so it naturally appeals to a wider audience, has cheaper prices and is more accessible. McDonald's Coffee is giving Starbucks a run for their money!

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Starbucks' brand targets  a variety of consumers: Corporate Individuals,  and young adults/ millennials

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Starbucks' brand targets  a variety of consumers: Corporate Individuals,  and young adults/ millennials

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McDonald's has a numbers advantage , more locations!

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McDonald's has a numbers advantage , more locations!

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McDonald's has quicker service and more drive thru locations

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McDonald's has quicker service and more drive thru locations

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Starbucks coffee has a more robust flavor

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Starbucks coffee has a more robust flavor

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McDonald's wins in blind taste tests when compared to starbucks

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McDonald's wins in blind taste tests when compared to starbucks

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McDonald`s targets blue collar workers, no-frills working professionals and price conscious consumers