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Create a Mindmap/summary
Using the Anforme notes on the  attached pdf
summarize and explain the factors which assess a country as a location to do business and as a location to set up production

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China has launched a direct rail freight service to London, as part of its drive to develop trade and investment ties with Europe.

China Railway already runs services between China and other European cities, including Madrid and Hamburg.

The train will take about two weeks to cover the 12,000 mile journey and is carrying a cargo of clothes, bags and other household items.

It has the advantage of being cheaper than air freight and faster than sea.

The proliferation of routes linking China and Europe is part of a strategy launched in 2013 aimed at boosting infrastructure links with Europe along the former Silk Road trading routes.

London will become the 15th European city to join what the Chinese government calls the New Silk Route.

The service will pass through Kazakhstan, Russia, Belarus, Poland, Germany, Belgium and France before arriving at Barking Rail Freight Terminal in East London, which is directly connected to the High Speed 1 rail line to the European mainland.

Because of the different railway gauges involved, a single train cannot travel the whole route and the containers need to be reloaded at various points.

The Chinese government is keen to boost its economy in the face of slowing export and economic growth.

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China has launched a direct rail freight service to London, as part of its drive to develop trade and investment ties with Europe. China Railway already runs services between China and other European cities, including Madrid and Hamburg.

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Dave Hall - Brazil Case Study - Assesment of a country as a market

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34.12 Workbook Revision Questions 1,2,3,4,5,6,7,8,9,

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Revision Activities P247 Q1, Q2 Q3
Marcouse (orange)

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Create a poster

Example scenarios are Costa Coffee wanting to break into the US market and Li-Ning wanting to break into the US sportswear market.

Students then have to produce a poster outlining the factors that they feel are most important to the scenario provided. Therefore students have to decide which factors are relevant depending on the scenario. Each factor could be glued onto a poster, hence the use of small pieces of paper. Students could then be given the opportunity to explain their posters to the rest of the class.